• Drive and lead experiences across consumer-facing products to create highly personalized journeys that meet households where they are — their routines, their needs, their goals — and build new layers of value into the core grocery experience. • Lead end-to-end experience design briefs across all surfaces and modalities, including agentic interfaces, that deepen how customers discover, shop, and build lasting habits with Instacart. • Craft narratives, naming, and value propositions for experiences and features, creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize strategies and ideas. • Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, subscription adoption, household management) and clearly articulate the beats, rhythms, and jobs to be done at each step. • Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so users have clear comprehension at every step while the business and partners get the right visibility where it matters. • Codify experiential principles, functional and emotional, to guide what users should understand, decide, and feel across flows, then translate those principles into patterns, content hierarchies, and interaction rules that scale across teams. • Use AI-assisted prototyping and concept development as a core part of your practice, providing strong art direction, references, and experiential intent to generate flows and concepts that align with Instacart's design system, brand positioning, and evolving interaction patterns. • Design for visual clarity, pacing, and density, establishing patterns, grids, and rules that govern how modules, carousels, and key placements work (above vs. below the fold) to balance user needs, business objectives, and partner value. • Work with Research, and sometimes lead or plan it yourself, to uncover insights about how customers shop, build routines, and evolve over their lifecycle with Instacart, then translate those insights into concrete journey maps, flows, and experiential principles. • Raise the bar for experience-led thinking across the pods, mentoring partners on how to think in journeys and emotions rather than just screens, and advocating for cohesive, principle-driven experiences that feel uniquely Instacart.

• Own design work across VibeIQ’s core product surfaces. • Create flows, prototypes, wireframes, and high-fidelity designs. • Partner with Product, Engineering, and Design to define problems and shape solutions. • Bring structure to ambiguous workflows and turn complex product needs into clear experiences. • Contribute to our design system and shared product patterns. • Participate in design reviews, share feedback, and help set the bar for design quality. • Explore how AI and emerging tools can support design workflows and product experiences. • Build working relationships across product, engineering, and customer-facing teams. • Help shape the design function at VibeIQ as the team grows.

• Design user-focused dashboard experiences • Run structured testing to improve patient activation and engagement • Collaborate with the Head of Growth to enhance dashboard experience • Design intuitive dashboard UI for patient engagement • Produce wireframes and visual assets using Figma • Conduct A/B and multivariate testing • Analyze user behavior using tools like PostHog and GA4 • Produce regular reports on test results and retention metrics

• Own the end-to-end design experience across the platform • Lead and mentor the existing design team • Contribute directly to high-leverage design work • Build and maintain a cohesive design system in Figma • Run user research and usability testing • Track and own design's impact on product adoption and engagement