• Drives sales with current customers for all POC, MDx, and Triage products, instrumentation, and services offerings within an assigned territory or list of named accounts • Meets equipment revenue targets • Grows menu for POC business by creating value for customers beyond features and price, and delivers solutions that meet customer needs • Maximize customer retention rates by ensuring customer satisfaction, executing customer touchpoint/call plan, territory management and is the single point of contact for all problem resolutions, and anticipates and defends against competitive threats • Builds productive and strong collaborative relationships with distribution partners to drive sales revenue and profitability • Provide timely and accurate sales forecasts, activity, account updates, and reports via CRM system; effectively manage sales pipeline from lead acquisition to contract signing by focusing and advancing customers through the sales process • Represents QuidelOrtho at trade shows and professional meetings

• own the full influencer partnership lifecycle — from discovery and negotiation to execution and performance analysis. • Identify and source influencers and content creators across TikTok, Instagram, YouTube, and other relevant platforms that align with our app’s brand and target audience. • Reach out and build relationships with influencers. • Negotiate and structure partnership deals including flat fees, revenue share arrangements, and hybrid compensation models. • Budget management • Brief creators on campaign goals, ensuring high-quality sponsored content. • Track, and report on campaign performance (views, downloads, installs, revenue impact) and optimize based on results. • Stay current on platform trends, emerging creators, and best practices in influencer marketing.

• Holistically support and manage territory accounts by creating relationships with physicians, allied healthcare professionals (Advanced Practitioners, Nurses, Pharmacists), and business stakeholders (Office Practice Managers, Billers, etc.) • Maintain a uniquely deep and nuanced understanding of territory, including Opinion Leaders (OL) and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and competitive opportunities and challenges • Analyze business performance: Create and execute a comprehensive territory plan. This includes developing unique account plans, delivering branded sales messages, executing planned programs, scheduling and following up with medical education programs, and achieving or exceeding sales targets • Demonstrate clinical/disease/product expertise and deliver strategic customer education • Work closely with multiple Cogent internal stakeholders inside and outside the commercial organization to ensure strategic alignment and execution of key strategies/tactics to advance overall business objectives • Implement processes for appropriate patient identification and treatment management • Utilize internal relationships and develop external relationships with account stakeholders, including, but not limited to, HCPs and advanced practice providers, to service and manage accounts • Have a passion for our products through the entire sales cycle while always building our brand and never losing sight of how we serve patients • Leverage your passion for Oncology/Rare disease state awareness, industry, regulatory, and competitive changes to deliver agreed results

• Holistically support and manage territory accounts by creating relationships with physicians and healthcare professionals • Maintain a deep understanding of territory dynamics and treatment trends • Analyze business performance and execute a comprehensive territory plan • Demonstrate clinical/disease/product expertise and deliver strategic customer education • Work closely with multiple internal stakeholders to ensure strategic alignment • Implement processes for appropriate patient identification and treatment management • Develop relationships with account stakeholders to service and manage accounts • Passionately support products throughout the sales cycle while building the brand • Leverage passion for oncology/rare disease state awareness to deliver results