AI-powered data intake for financial services
SEO Content Marketer, Writer
Location
Canada
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
SEO Content Marketer, Writer
Feathery
• Own Feathery’s SEO content strategy—identifying the topics, keywords, and buyer intents worth ranking for across wealth management and insurance. • Research, write, and publish high-quality content: pillar pages, solution and use-case pages, comparison content, and blog posts. • Optimize existing pages and site structure to grow rankings, organic traffic, and conversion. • Partner with product, design, and go-to-market to ground content in real customer workflows and turn traffic into pipeline. • Track performance against rankings, traffic, and pipeline goals, and use those results to sharpen strategy over time. • Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.
Job Requirements
- 3+ years of experience in SEO and content marketing, ideally for a B2B SaaS, fintech, or financial services audience.
- You’re a strong writer who can explain technical or regulated subject matter clearly and credibly—and enjoy doing the writing yourself.
- You understand modern SEO end-to-end: keyword and intent research, on-page optimization, content structure, internal linking, and technical fundamentals.
- You’re comfortable with tools like Ahrefs, Semrush, Google Search Console, and analytics platforms, and you make decisions based on the data.
- You can take a topic from research to published, ranking page without heavy oversight.
- Bonus: Direct experience writing for financial services (wealth management, insurance, lending, or payments), or familiarity with how SEO is shifting toward AI-driven and answer-based search.
- Bonus: Hands-on experience building and shipping marketing pages in Webflow.
Benefits
- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Remote in US and Downtown Toronto office location for Canadian applicants
- Office snacks and lunches
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge
Related Guides
Related Categories
Related Job Pages
More SEO Marketing Jobs
SEO Intern
VMLVML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. Celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. Recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. Global network powered by 26,000 talented people across 55+ markets. Principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Role Description Buscamos um talento curioso, analítico e dinâmico para apoiar nosso time nas frentes de produção de conteúdo focado em SEO e melhoria contínua de sites. - Produção e Otimização de Conteúdo: Criar e otimizar conteúdos orientados a SEO para melhorar o posicionamento orgânico das marcas. - SEO Técnico: Apoiar o diagnóstico e a identificação de melhorias técnicas nos sites dos clientes. - Uso de Ferramentas da Área: Utilizar plataformas como Screaming Frog e Semrush para auditorias, pesquisas de palavras-chave e monitoramento de performance. - Melhoria Continuada de Sites: Acompanhar tarefas, cronogramas e atualizações operacionais que garantam a evolução dos projetos. - Apoio Operacional: Auxiliar analistas e gestores em rotinas do dia a dia, reuniões de status e organização de briefings. Qualifications - Estar cursando Ensino Superior (Publicidade, Marketing, Jornalismo, Letras, Administração ou áreas correlatas). - Previsão de formação: A partir de Agosto de 2027. - Interesse e conhecimentos básicos/teóricos em SEO (técnico e conteúdo) e ferramentas como Semrush e Screaming Frog. - Perfil organizado, proativo, comunicativo e atento aos detalhes. Benefits - Bolsa Auxílio: R$ 1.500,00 - Vale Refeição / Alimentação: R$ 814,00 (Mensal no cartão Caju) - Auxílio Home Office: R$ 100,00 - Seguro de Vida - Totalpass (Parceria com academias) & Parceria SESC - Plataforma interna de cursos e certificações para acelerar sua carreira Company Description VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. - Celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. - Recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. - VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. - Global network powered by 26,000 talented people across 55+ markets. - Principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
SEO Implementation Team Lead
Search AtlasThe all-in-one Agentic SEO and AI Visibility platform - Get found everywhere people search
• Own the performance, health, and growth of the Implementer team and its client portfolio end to end • Run daily lead huddles (peer Team Leads) and the daily Implementer team sync • Hold recurring 1:1s with each Implementer; provide coaching (communications, technical/agentic-engineering skills) • Maintain performance management artifacts: Employee Performance records, Employee Review Board, Weekly Employee Review, Deel feedback submissions • Review and approve team time tracking (Hubstaff) daily • Set and track quarterly team objectives (EOS "Rocks") • Maintain the IMP Scorecard, Retention scorecard, and customer health dashboard across the whole book of business • Track billing and quota utilization per account • Own and evolve internal reporting metrics (e.g., First Response Time) • Review and formalize role permissions (Permissions Matrix) across the team • Serve as the point of escalation for issues Implementers can't resolve (platform bugs, OTTO/MCP/integration failures, billing issues, etc) • Take direct ownership of at-risk or churning accounts — running post-mortems, offboarding negotiations, and building new process (e.g., a churn-flow SOP) in response • Track and follow up on ongoing open tickets for implementation clients as a standing catch-all across the team • Own the flagship/highest-touch client relationships personally (weekly syncs, strategy reviews) • Run sales discovery calls for new implementation engagements • Prepare and send proposals; close renewals and set up billing (Stripe) • Build and maintain the SOP library (implementation packages, technical-issue reporting, dashboard usage, cancellation/contract language) • Define and update package scopes (e.g., 2H/5H/10H/15H tiers) • Standardize shared templates (master sheet, tab naming) across the team's accounts • Coordinate with Support, CSM, Product/Engineering, DevOps, Marketing, and Retention on shared accounts and shared tooling • Design, build, and maintain internal dashboards and trackers for the team: performance dashboards (30/90/180-day trends), a centralized implementation data hub, project/activity trackers, client portfolio dashboards
• Develop and implement holistic SEO strategies (on-page, off-page, technical SEO) • Use and integrate AI tools (ChatGPT, etc.) for content optimization • Analyze rankings, traffic and conversions and derive data-driven actions • Build and maintain AI-supported processes for content editing, briefing and reporting • Work closely with design and web teams • Regular client meetings (video calls)
SEO Content Specialist
CanvaFounded in 2012, Canva offers an online graphic design and publishing platform used by millions of people across the globe. As an employer, Canva offers flexibl
• Content Creation & Optimization: Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan. Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences. Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers). Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement. Maintain a high level of quality and consistency in alignment with Canva's brand guidelines. Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality. • Collaboration & Strategic Partnership: Work closely with the wider Japan SEO team to align on goals, priorities, and SEO best practices that drive growth. Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production. Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs. Contribute local market intelligence and user insights that inform content priorities and opportunity identification. Build relationships across functions to understand how your content work supports broader country initiatives. • Navigating the Evolution of Search & Discovery: Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.). Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country. Stay up to date on GEO/AEO evolutions and next-generation optimization techniques. Be open to experimenting with new content formats and optimization approaches as the search landscape evolves. Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends.


