• Independently implement structured cold outreach strategies to generate leads and build new veterinary practice contacts • Conduct market analyses and monitor competitors to identify new business opportunities • Initiate contact with potential customers, assess needs, and present our solutions in a tailored manner • Conduct initial sales conversations as the basis for long-term partnerships • Work closely with internal teams (Engineering, Product, Customer Success) to ensure a smooth handover to customers • Support and mentor junior sales talent and promote a learning-oriented team culture

• Execute strategic outbound calling campaigns to generate new leads and support business development; meet or exceed weekly demo booking targets • Monitor market trends and competitor activity to identify emerging commercial opportunities within the veterinary sector • Establish and build rapport with prospective clients, gaining a clear understanding of their needs and introducing CoVet’s solution • Conduct initial sales conversations to pave the way for future engagements and conversions • Collaborate effectively with internal teams to ensure seamless handovers from sales to onboarding and implementation • Offer guidance and support to junior colleagues, fostering a culture of learning and development

• Uitvoeren van gerichte ondersteuning bij bestaande leads, maar ook nieuwe leads genereren om bedrijfsgroei te stimuleren; dit via digitale demo’s en in persoon o.a. op beurzen en andere events. • Behoeften van (potentiële) klanten (zowel 1e als 2e lijns) begrijpen en inzicht geven in onze oplossingen. • Samenwerken met cross-functionele veterinaire teams om te zorgen voor een soepele overgang, van het eerste contact naar het creëren van projectmatig implementatie teams op de werkvloer en deze effectief begeleiden en coachen. • Analyseren van markttrends om nieuwe kansen binnen de veterinaire sector identificeren. • In de toekomst bieden van mentorschap en ondersteuning aan junior teamleden, het bevorderen van een werkcultuur van continue verbetering en leren.

• Cultivate and maintain strong relationships with healthcare stakeholders within hospitals and other assigned accounts to identify qualified leads, grow market share and increase revenue, and reduce customer attrition. • Deliver on quarterly & annual orders and revenue sales targets; maximize profit margin on equipment and service contract sales. • Leverage knowledge of customers’ strategic goals, market position, and budget to develop offerings that deliver greater value to the customer, driving funnel growth for the region. • Demonstrate expertise in customers’ installed base and develop technology & capital plans that map with their annual budget process. • Lead the account community team and orchestrate deals and long-term plans that align with a mutually beneficial strategy that contributes to increased market share, revenue, and profitability. • Reduce cycle time by leveraging Salesforce.com (CRM tool) to track customer and account activity, to map visibility and drive market share, and to prioritize sales funnel.