• Develop and grow new and existing business for aMace custom hip implants, Glenius custom shoulder implants, and the Materialise CMF portfolio. • Own and deliver against UK sales targets, with clear accountability for revenue growth, market penetration, and profitability. • Identify and develop new business opportunities across Orthopaedics and CMF within NHS and private healthcare institutions. • Build, maintain, and strengthen relationships with orthopaedic and CMF surgeons, particularly within leading NHS teaching hospitals and tertiary referral centres. • Define and execute short- and long-term business plans to accelerate growth across the UK territory. • Act as a clinical and commercial expert, confidently discussing patient-specific solutions, complex surgical workflows, and the clinical value of personalized medical devices. • Support surgeons throughout the customer journey, from opportunity identification and clinical discussions to case planning and successful implementation. • Represent Materialise at national congresses, trade shows, educational events, and surgeon meetings as a credible ambassador for the company. • Collaborate closely with international Commercial, Clinical, Marketing, and Product teams, providing market insights to support innovation and business development. • Travel extensively (approximately 60% of the role) to support customer engagement, clinical cases, and business development activities, with the remaining time spent working remotely or from the Southampton office.

• Drive Revenue Growth - Take complete ownership of the commercial business development lifecycle. You will lead market mapping, generate high-value leads, close enterprise contracts, and expand existing accounts across key verticals including critical infrastructure, public safety, agriculture, logistics, and energy • Shape Go-To-Market Strategy - Define and execute the launch strategy for new commercial products and services. In this role, you will collaborate closely with product and engineering teams to translate customer feedback into immediate roadmap priorities • Deliver Market Intelligence - Lead strategic market analysis by tracking competitive dynamics, calculating addressable market sizing, identifying demand signals, and gathering pricing intelligence to guide our business development priorities • Build and Mentor the Team - Recruit, scale, and lead a high-performing commercial sales organization. You will establish clear performance targets, coach the team on complex enterprise sales methodologies, and foster an internal culture focused on speed and accountability • Expand the Partner Ecosystem - Develop and manage a robust network of system integrators, resellers, and strategic industry alliances to amplify our market reach without requiring proportional headcount growth • Navigate Complex Compliance - Manage export controls, regulatory frameworks like the FAA, ITAR, or EAR, and corporate procurement processes. You will work hand in hand with our legal and compliance teams to close complex deals efficiently • Serve as a Brand Ambassador - Represent the company at major industry events, trade shows, and media opportunities to build brand credibility and establish deep executive relationships in our target markets • Maximize Dual-Use Synergies - Partner closely with our defense business development counterparts and executive leadership to identify cross-over commercial opportunities, shared technology plays, and markets where our dual-use positioning creates a distinct competitive edge

• Identify, qualify, and mature new business opportunities within targeted Federal agencies and accounts. • Develop and execute account growth strategies aligned with corporate growth objectives. • Build and maintain relationships with government customers, industry partners, and key stakeholders. • Monitor agency forecasts, procurement trends, contract vehicles, and competitive landscapes. • Conduct market research and competitive intelligence to support pipeline development and strategic positioning. • Support pipeline management activities within CRM systems such as Salesforce. • Lead capture activities from pre-RFI through contract award. • Develop and implement capture plans, win strategies, and price-to-win approaches. • Coordinate gate reviews and ensure opportunities progress through the business development lifecycle. • Collaborate with technical, operational, pricing, contracts, and proposal teams to develop compelling solutions. • Represent the company at industry events, conferences, and customer meetings.

• Own and drive new business acquisition strategy across enterprise consumer brands in the U.S. • Build relationships with CMOs, Chief Growth Officers, Heads of Media, and Heads of Marketing Analytics at large-scale brands. • Lead complex, consultative sales cycles involving integrated solutions across media, creative, commerce, and data/analytics. • Translate client marketing and business challenges into multi-disciplinary solution architectures. • Partner with strategy, media, analytics, and product teams to develop compelling new business narratives and proposals. • Develop and maintain a strong pipeline of enterprise opportunities with large annual media, creative, and data budgets. • Represent Mindgruve in senior-level client meetings, industry events, and executive forums. • Collaborate with leadership to refine go-to-market positioning and enterprise sales strategy. • Consistently meet and exceed annual revenue and acquisition targets.