• Directs and leads a team of Regional Sales Trainers • Works closely with Senior Management, functional leaders and field managers to ensure quality sales training programs are developed • Manage national training initiatives and pro-actively identifies and prepares for change management strategies • Organizes and facilitates Vestis Strategic Selling (VSS) instructor led courses as needed • Collaborates with subject matter experts to determine and design instructional offerings • Develops training methodologies to communicate information clearly to target audiences • Responsible for adhering to sales training budget • Effectively communicates proper sales onboarding & sales training techniques to Sales Managers • Works with Learning and Development Organization to develop sales training plan • Builds a sales learning & development culture at national and regional level • Audits compliance of Sales Professional's and Sales Manager Onboarding • Participates in Account Executive and Sales Manager field ride-along sessions • Assists in training of Salesforce.com • Drives productivity through effective marketing and training support • Ensures new sales hires fit the appropriate profile • Assists in performance analysis checklists and provides suggestions • Utilizes a variety of effective training methodologies

• Develop and execute strategic plans in close partnership with Regional Directors and Food Equipment Group sales teams to drive organic growth of Traulsen product lines. • Identify, prioritize, and expand opportunities with key 80 accounts in the region to increase specification, share gain, and revenue growth. • Partner with Foodservice Dealer Sales teams, Factory Direct teams, and Independent Rep Groups to align territory strategies with national programs and 80/20 priorities. • Collaborate cross-functionally with manufacturing, engineering, sales, and marketing to accelerate product line growth. • Use data and market intelligence to develop and articulate value propositions, build pricing strategies for key accounts, and drive regional sales initiatives aligned to the Annual Operating Plan to deliver share gain and revenue growth across the full Traulsen portfolio. • Translate complex product information into clear and concise, customer-focused messaging. • Actively seek and develop new business opportunities through proactive outreach, trade shows, trade associations, and customer engagement. • Stay informed on industry trends, competitive landscape, and regulatory developments impacting customer decisions. • Provide day-to-day product expertise, customer presentations, and promotional support to the sales field organization while contributing to product launch plans, sales tools, and training materials that enable field success. • Maintain accurate Customer Relationship Management records in Dynamics 365, including leads, opportunities, forecasts, and activity tracking. • Conduct factory and showroom visits to demonstrate product value to key customers. • 60% travel within assigned region engaging in key customer, end user and dealer meetings, training sessions, and conferences.

• You conduct outbound calls with decision-makers in the industrial sector and support the team in developing qualified sales opportunities • You identify needs, ask the right questions, and assess the technical fit during the first conversation • You research target accounts, prepare outreach lists, and familiarize yourself with different industries and products • You use our AI platform to reach the right accounts at the right time • You keep your activities accurately recorded in the CRM and monitor your performance metrics

• You make a high volume of outbound calls every day to decision-makers in industry — C-level executives, technical sales, and specialist departments. • You identify needs, assess technical fit during the conversation, and develop qualified sales opportunities. • You capture technical requirements and decision-making processes in a structured way — and deliver market intelligence that gives our clients a real competitive advantage. • You quickly ramp up on new industries, products, and target groups. • You manage your pipeline accurately in the CRM and always have your numbers under control.