Give cash to the extreme poor, no strings attached.
Director, Individual Giving
Location
New York
Posted
107 days ago
Salary
$128K / year
Seniority
Lead
Job Description
Director, Individual Giving
GiveDirectly
• Drive individual giving growth: Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value. Build and execute a clear, metrics-driven roadmap grounded in disciplined testing and performance analysis. Strengthen monthly giving and optimize key revenue moments, including year-end and emergency campaigns. Maintain a giving experience in line with GiveDirectly’s brand and voice. • Build and scale a bequests function: Design and launch a repeatable, scalable legacy giving program. Hire and manage a dedicated Bequests/Legacy Lead, define supporter journeys and stewardship workflows, manage external partners, and build a measurable pipeline of confirmed legacy pledgers. • Improve donor experience and lifecycle performance: Optimize the end-to-end donation experience — including landing pages, forms, checkout, payment options, and upgrade flows — in partnership with Engineering and Product. Own lifecycle communications across web, email, and SMS, ensuring strong segmentation, tracking, and performance dashboards. • Lead for execution and future expansion: Manage and develop Growth Managers with clear goals and operating cadence. Oversee third-party and international donation partners. Once core growth and legacy initiatives are established, assess and scope geographic expansion opportunities in a disciplined, data-driven way.
Job Requirements
- 8+ years of experience in digital fundraising, growth, ecommerce, or product-led revenue roles, with clear accountability for acquisition and retention performance.
- Strong analytical skills and a track record of driving measurable results through structured testing, funnel optimization, and cohort analysis.
- Ability to build clear growth models (acquisition, conversion, retention, LTV) and translate them into focused quarterly priorities.
- Ability to create (and the taste to judge) exceptionally compelling content in the GiveDirectly voice that engages, motivates, converts and retains donors across major channel types; email, web, social, and advertising.
- Experience hiring, managing, and developing high-performing teams in lean environments.
- Comfort partnering cross-functionally with Engineering, Product, Data, Marketing, and Fundraising Operations to ship improvements and build scalable systems.
- Deep alignment with GiveDirectly’s mission and values is essential.
Benefits
- A supportive team that works hard and cares hard
- A robust health benefits plan (exact details will vary by country)
- Flexible paid time off that staff is encouraged to take
- Allowances for desk set-up and learning and development
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