Role Description We are looking for a Director of Software Engineering (Full-Stack) to lead multidisciplinary engineering, QA, and content teams while overseeing the delivery of enterprise-scale digital platforms powered by Adobe Experience Manager (AEM). The role is responsible for delivery governance, technical leadership, stakeholder management, and ensuring high-quality digital experiences across multiple markets. Key Responsibilities - Delivery Leadership & Team Management - Lead, mentor, and manage multidisciplinary teams of Software Engineers, QA Specialists, and CMS Content Authors. - Define team structure, capacity planning, and resourcing. - Foster a culture of quality, accountability, and continuous professional development. - Own delivery governance, including sprint planning, prioritization, risk management, and reporting to client and internal stakeholders. - AEM Content Operations & Editorial Management - Oversee the creation, update, and maintenance of editorial, campaign, and product pages across multiple regional websites. - Govern news publishing, content archival, and content hygiene. - Manage offers, campaigns, competitions, forms, brochures, galleries, and downloadable assets. - Oversee dealer and showroom pages, pricing updates, locations, timings, and vehicle model information. - Ensure effective use of AEM native tooling, components, sheet-based management, and eCommerce content. - Oversee vehicle landing pages, configurator pages, kiosk pages, and model data authoring. - Digital Asset Management (DAM) - Oversee the upload, organization, and governance of digital assets. - Ensure assets are optimized and reusable across markets. - Govern brochure and model-year asset lifecycles. - Product Information Management (PIM) - Direct centralized model data management, including model-year updates, specifications, pricing, and product changes. - Coordinate model rollouts across regional markets. - Enable compare, configurator, and prices & specifications pages using PIM data. - Ensure accurate and reusable product data across all markets. - Forms, Lead Management & Feature Enablement - Oversee campaign, lead, feedback, and dealer forms. - Prioritize and enable new features based on business requirements. - Digital Services & Web Applications - Own the maintenance and enhancement of in-showroom web applications. - Oversee release management, version control, and application updates. - Drive feature enhancements and UX improvements. - Ensure synchronization between applications, AEM, and PIM. - SEO, Performance & Quality - Oversee SEO implementation and technical monitoring. - Ensure performance, accessibility, and quality standards through robust QA processes. - Localization & Market Enablement - Oversee market setup and localization of pages, assets, and product data. - Ensure consistent delivery of market-specific content. - Client Engagement & Stakeholder Management - Serve as the senior technical point of contact for client and market stakeholders. - Establish training, adoption, and feedback governance. - Communicate updates, enhancements, and roadmaps while driving continuous improvement. Qualifications - 10+ years of experience in digital delivery, web engineering, or technical program management. - 3+ years in a technical leadership or director-level role. - Proven experience delivering enterprise-scale Adobe Experience Manager (AEM) solutions. - Experience leading multidisciplinary engineering, QA, and content teams. - Strong delivery governance and stakeholder management experience. - Experience with DAM and PIM systems. - Experience overseeing custom web application maintenance and enhancement. - Experience working in Agile/Scrum environments. Requirements - Technical Skills - Content Management & AEM - Adobe Experience Manager (Sites, Assets, and authoring workflows) - AEM native components, templates, and sheet-based content tooling - Headless/hybrid content delivery - Multi-market content architecture - Digital Asset & Product Information Management - DAM structuring, asset optimization, and reuse strategies - PIM-driven product data models - Web Application Development & Support - Modern web application stacks - Front-end frameworks - API integrations - Application performance monitoring - Release management - SEO, Performance & Localization - Technical SEO - Performance optimization - Accessibility standards - Internationalization (i18n) - Multi-market localization - DevOps & Delivery - CI/CD pipelines - Git - Agile/Scrum - QA processes - Test automation - Quality governance Nice to Have - Adobe Experience Manager or Adobe Experience Cloud certifications. - Experience in automotive or other multi-brand, multi-market digital sectors. - Experience with Azure, AWS, or GCP. - Experience with AEM as a Cloud Service. - Prior experience within a digital agency or consultancy delivery model. Soft Skills - Strong leadership and mentoring capabilities. - Excellent communication and stakeholder management skills. - Strong organizational and prioritization skills. - Analytical and problem-solving mindset. - Ability to balance technical depth with commercial and client awareness. Education - Bachelor's degree in Computer Science, Software Engineering, Information Technology, or a related field (or equivalent practical experience).