• As a channel owner of Wealthfront’s marketing channels (email, push notifications, in-app messages, SMS, Landing Pages) and tools (1st party, Iterable), define the overall strategy, roadmap, and workflows to support goals across the organization. • Be a business owner of our marketing automation tools, working across engineering, data science, product, and marketing partners to support a robust platform that elevates the delivery and communication of content to our clients. • Responsible for executing marketing projects to completion – intake requests, making sure changes, assets, directions, and best practices are implemented. Communicate with stakeholders to set timelines and expectations and keep them informed. Advise partners on technical feasibility and best practices. • Own the channel attribution and reporting of marketing programs, using data from our programs and experimentation tools to inform decisions. • Together with cross-functional stakeholders, drive experimentation within messages and personalization of content. • Keep track of innovations and lead conversations with third parties to build a best-in-class marketing technology platform. • Ensure that all marketing processes are compliant with regulatory requirements (CCPA, GDPR etc.) • Partner closely with Research, Data Science, Product, and Engineering teams on marketing strategies concerning product features, updates, and cross-functional projects

• Develop, test, and deploy customer journeys, including assessing product and strategic objectives, platform capabilities and data needs • Own the end-to-end build and execution of marketing and transactional communications across email, push, in-app messages, and SMS • Measure the success of campaigns in collaboration with the Analytics team • Troubleshoot and problem-solve production issues as they arise • Ideate and implement efficiencies and automated solutions • Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This is a hands-on, in-the-weeds, do-everything-marketing role. You’ll be working directly with the founder to determine and execute on marketing priorities. That means logging into and working in SEO tools, CMS, social platforms, analytics dashboards, and more—every single day. Initially, you and the company’s founder will be solely responsible for executing across the entire marketing function. Over time, our hope is that you will grow into a more senior role and be a partner in building a complete marketing department. If you want a job where you delegate and/or "provide strategic direction" on day one, this isn't it. If you are looking for an opportunity to work like crazy, learn fast, prove yourself, and rapidly grow into a leadership role - this is the job for you. What You'll Actually Be Doing Daily - SEO execution (Semrush, Wix): - Keyword research - On-page optimization - Content audits - Tracking rankings - Fixing technical issues - Monitoring Search Console and analytics - Content creation (Canva, Google Suite): - Writing blog posts - Landing pages - Email campaigns - Social posts - Website management (Wix & Webflow): - Updating pages - Improving UX - A/B testing - Optimizing conversion paths - Building new pages and templates - Analytics & tracking (Hubspot, Wix, Other): - Monitoring traffic - Conversions - User behavior across all channels - Spotting trends - Identifying issues - Reporting on what's working - Brand building (Canva, Google Suite): - Creating templates - Maintaining brand consistency - Developing guidelines - Building our visual and written identity - Social media (All Primary Platforms): - Managing accounts - Scheduling posts - Engaging with audience - Tracking performance - Documentation: - Building playbooks - Processes - Templates - SOPs for everything we do - Tool mastery: - Quickly learning and becoming expert in our marketing stack (SEO platforms, CMS, email tools, analytics, project management, design tools) Who Thrives Here You are: - Type A and detail-obsessed - Execution-focused - A fast learner - Data-driven - Self-directed - Comfortable with ambiguity - Hands-on You are NOT: - An “Ideas Gal/Guy" creative who can’t meet deadlines - Someone who wants to delegate work rather than doing - Looking for a clearly defined lane or single-channel focus - Needing lots of hand-holding - Too senior to roll up your sleeves and get your hands dirty What You'll Need - Experience, either: - A) 1-3 years of hands-on marketing experience (startup, agency, or in-house) - B) A self-developed mastery of a large suite of Web-design, graphic design, SEO/content, social media tools and platforms - Skills: - Project management skills - Quick software adoption - Strong writing ability - Proven SEO execution skills & knowledge - Plenty of practice/experience with AI Tools - Experience with web platforms (Wix, Webflow in particular) - Comfortable with analytics (Google Analytics, Search Console, social analytics) - Some basic graphic design skills are a plus (Canva is fine) Bonus points: - Basic HTML/CSS knowledge - Design skills (Figma, Canva, Adobe Creative Suite) - Marketing automation experience (HubSpot, Mailchimp, etc.) - Paid advertising experience (Google Ads, Meta, LinkedIn) - Experience building processes and documentation from scratch - Previous early-stage startup experience What Success Looks Like First 30 days: - You are RADICALLY consistent. - You and the founder have honed in on the key short-term and long-term priorities. - You're understanding our full stack and establishing reporting frameworks. - You've executed on the key items hand-in-hand with the founder. First 90 days: - The website is gaining significant ground against competitors. - Our social media presence is consistent and professional. - Organic site traffic is trending upward. - Our marketing documentation exists and is organized. - Key expansion components of our brand kit are developed. - You're reporting on results effectively and consistently. First 6 months: - You have become and remain the operational engine of our marketing function. - Reporting and insights have leveled up dramatically. - We have systems in place for everything we do. - You're proactively identifying opportunities and executing on them. - Marketing is organized, measured, and scalable. - We are prepared to hire and grow the function based on the foundation we have built together. Why This is a Dream Role There are so many talented people with no opportunities to grow into a true leadership role. Entry-level jobs are dead ends with low ceilings, and senior positions require 10+ years of experience. If that resonates with you, this is the job for you. Cyclops was founded by successful, serial entrepreneurs who sold their last startup to one of the biggest payments companies in the world. Here’s how, in this role, you will help us do just that: - Work directly with the founder—high impact, high visibility - Own end-to-end execution across the full marketing stack - Build processes and systems from the ground up - See direct results from your work in real-time - Huge learning opportunity across all marketing disciplines - Equity potential as an early team member [if applicable] The Fine Print - This is a full-time, remote position - You'll need to be comfortable working in a fast-paced, changing environment - Your hours and priorities require flexibility - We're looking for someone who wants to grow with the company, not just check boxes Company Description Cyclops is the only crypto and stablecoin infrastructure provider exclusively focused on payments. We are serial entrepreneurs with a proven track record of growing fast and building industry-leading companies.

• Own the "last mile" of execution for all demand generation programs. This includes building Marketo programs, configuring nurture flows, and managing the final deployment of emails and forms. • Own the technical setup of Marketo programs for new campaigns. You will collaborate on campaign architecture, manage and maintain programs and campaign logic. Additionally, you will proactively monitor lead scoring and lifecycle triggers to ensure automation remains healthy and data flows correctly. • Act as the technical resource for campaign web assets. Build and publish landing pages in WordPress, ensuring seamless form integration, follow-up workflows, and conversion optimization. • Manage the creation and alignment of Salesforce campaigns with Marketo programs. You will be responsible for mapping member statuses and verifying that lead data flows accurately into SFDC to ensure visibility and reporting integrity. • Act as the final builder and gatekeeper for all outgoing emails. Lead a rigorous QA process to ensure accuracy in audience segmentation, email rendering, link tracking, and email compliance. • Support the Marketing Ops team as a technical resource, assisting with the execution of data enrichment workflows and automated GTM plays.