Influencer Marketing Manager

Location

United States

Posted

19 hours ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Influencer Marketing Manager

Movers+Shakers

Role Description We’re looking for a Freelance Influencer Marketing Manager to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts. Responsibilities - Creator Sourcing & Talent Management - End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables. - Build and cultivate relationships with creators, influencers, managers, and agents. - Source UGC and creator talent using platforms like IMAI and your professional network. - Maintain a vetted, organized creator roster across paid organic social needs. - Match creators to briefs based on brand, tone, platform, and content requirements. - Build positive, professional relationships with creators to support long-term collaboration. - Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs. - Creator Communication & Coordination - Manage all creator communication end-to-end, including: - Outreach and onboarding. - Brief delivery and clarification. - Deadlines and deliverable expectations. - Follow-ups and reminders. - Ensure creators clearly understand briefs, content requirements, and brand guidelines. - Proactively flag risks, delays, or misalignment to internal teams. - Coordinate product samples as needed. - Deliverables, Deadlines & Quality Control - Responsive to the unpredictable 24/7 nature of social media campaign execution. - Set and manage creator deliverables, timelines, and submission requirements. - Ensure accurate tracking of creator activity, deliverables, and performance data. - Monitor content to ensure assets are: - Complete. - High-quality. - On-brief. - Delivered on time. - Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed. - Ensure creators submit footage in the correct formats and specs for paid and organic use. - Contracts, Invoicing & Asset Tracking - Coordinate creator contracts, usage terms, and approvals. - Ensure invoicing details are clear, accurate, and submitted on time. - Track asset delivery status and usage rights across paid and organic channels. - Partner with internal teams to ensure assets are stored, labeled, and accessible. - Cross-Functional Collaboration - Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals. - Ensure creator outputs align with strategic intent, brand voice, and platform needs. - Trends & Culture - Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements. - Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations. - Contribute to team brainstorms and creative campaign ideation. Qualifications - 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns. - Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators). - Strong organizational skills with attention to detail and follow-through. - Ability to manage multiple timelines, campaigns, and creator relationships simultaneously. - Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments. - Clear written and verbal communication skills, particularly in creator-facing contexts. - Ability to collaborate effectively across teams and support senior leaders. - Deep passion for TikTok; experience with TikTok influencers a big plus but not required. - Passion for delighting clients and going above & beyond. - Keen eye for detail with the foresight to think about the bigger picture. - Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry. - Spreads joy!

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