Role Description Organizations have never had more ways to reach people. More channels. More content. More data. More expertise. Yet influence remains scarce. People decide what to trust, believe, adopt, join, or ignore. The gap between what organizations intend and what people do is where growth is won or lost. That's where strategy matters. We're looking for a Creative & Brand Strategist to help organizations navigate that gap. This is a senior leadership role for a strategist who can transform complexity into clarity, insight into direction, and direction into ideas that create measurable impact. As a Creative & Brand Strategist, you will lead strategic development across integrated engagements that span brand, campaign, digital experience, customer engagement, and organizational transformation. You will partner with researchers, behavioral scientists, consultants, creatives, technologists, and client leaders to uncover what drives decisions and define what should happen next. You'll be responsible for shaping the strategic foundation behind the work: - Identifying opportunities - Framing challenges - Developing positioning - Creating narratives - Inspiring ideas that move people to action This role requires equal comfort in the boardroom, workshop, research review, and creative briefing. You will influence executive stakeholders, guide multidisciplinary teams, and ensure strategy serves as a catalyst for both creativity and business outcomes. What You'll Do - Lead strategic direction across brands, campaigns, experiences, and integrated initiatives. - Translate research, data, and audience understanding into actionable insights and strategic recommendations. - Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies. - Partner with research, analytics, and account teams to unlock audience drivers, develop personas, and segmentation strategies that drive program development and delivery. - Contribute to developing key performance indicators and program evaluation approaches. - Create clear, inspiring briefs that drive exceptional creative and experience design work. - Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements. - Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients. - Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges. - Check for strategy and brand consistency in creative concepting and delivery. Qualifications - Significant experience in brand strategy, communications planning, creative strategy, customer strategy, consumer behavioral psychology, consulting, or a related discipline. - A strong track record of leading strategic work across complex, multidisciplinary engagements and with cross-functional marketing teams. - Experience developing positioning, messaging architectures, audience personas, narrative frameworks, campaign strategies, and creative briefs. - Strong facilitation and stakeholder management skills, including executive-level engagement. - Exceptional communication, storytelling, and presentation abilities. - Proven ability to align diverse stakeholders around strategic direction and organizational priorities. - Curiosity about culture, behavior, technology, and the forces shaping how people make decisions. - Experience using AI as a tool to make our research and deliverables smarter and more efficient. - Primary and secondary research experience and demonstrated ability to use the data to unlock insights that drive program design. Requirements - Bachelor’s degree in marketing, market research, journalism, sociology or related fields (applicants can substitute one year of related experience for one year of education). - 10+ years of experience developing and leading brand, communications, customer experience, or business strategies within agencies, consultancies, or client organizations. - Must be able to pass a background check and secure public trust clearance. What Success Looks Like - Help clients see opportunities they couldn't previously see. - Bring clarity to ambiguity and alignment to complexity. - Influence critical business, brand, and experience decisions. - Elevate the quality of creative thinking across teams. - Strengthen client relationships through trusted strategic leadership. - Create work that earns attention, builds trust, drives participation, and delivers meaningful outcomes. - Build a stronger culture of strategic thinking across teams, improving how opportunities are identified, framed, and brought to market. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. Pay Range The pay range for this position based on full-time employment is: $118,807.00 - $201,971.00 DC Remote Office (DC99)

Role Description Organizations have never had more ways to reach people. More channels. More content. More data. More expertise. Yet influence remains scarce. People decide what to trust, believe, adopt, join, or ignore. The gap between what organizations intend and what people do is where growth is won or lost. That's where strategy matters. We're looking for a Creative & Brand Strategist to help organizations navigate that gap. This is a senior leadership role for a strategist who can transform complexity into clarity, insight into direction, and direction into ideas that create measurable impact. As a Creative & Brand Strategist, you will lead strategic development across integrated engagements that span brand, campaign, digital experience, customer engagement, and organizational transformation. You will partner with researchers, behavioral scientists, consultants, creatives, technologists, and client leaders to uncover what drives decisions and define what should happen next. You'll be responsible for shaping the strategic foundation behind the work: - Identifying opportunities - Framing challenges - Developing positioning - Creating narratives - Inspiring ideas that move people to action This role requires equal comfort in the boardroom, workshop, research review, and creative briefing. You will influence executive stakeholders, guide multidisciplinary teams, and ensure strategy serves as a catalyst for both creativity and business outcomes. What You'll Do - Lead strategic direction across brands, campaigns, experiences, and integrated initiatives. - Translate research, data, and audience understanding into actionable insights and strategic recommendations. - Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies. - Partner with research, analytics, and account teams to unlock audience drivers, develop personas, and segmentation strategies that drive program development and delivery. - Contribute to developing key performance indicators and program evaluation approaches. - Create clear, inspiring briefs that drive exceptional creative and experience design work. - Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements. - Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients. - Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges. - Check for strategy and brand consistency in creative concepting and delivery. Qualifications - Significant experience in brand strategy, communications planning, creative strategy, customer strategy, consumer behavioral psychology, consulting, or a related discipline. - A strong track record of leading strategic work across complex, multidisciplinary engagements and with cross-functional marketing teams. - Experience developing positioning, messaging architectures, audience personas, narrative frameworks, campaign strategies, and creative briefs. - Strong facilitation and stakeholder management skills, including executive-level engagement. - Exceptional communication, storytelling, and presentation abilities. - Proven ability to align diverse stakeholders around strategic direction and organizational priorities. - Curiosity about culture, behavior, technology, and the forces shaping how people make decisions. - Experience using AI as a tool to make our research and deliverables smarter and more efficient. - Primary and secondary research experience and demonstrated ability to use the data to unlock insights that drive program design. Requirements - Bachelor’s degree in marketing, market research, journalism, sociology or related fields (applicants can substitute one year of related experience for one year of education). - 10+ years of experience developing and leading brand, communications, customer experience, or business strategies within agencies, consultancies, or client organizations. - Must be able to pass a background check and secure public trust clearance. What Success Looks Like Success in this role is not measured by the number of strategies created. It's measured by the decisions those strategies enable. You will: - Help clients see opportunities they couldn't previously see. - Bring clarity to ambiguity and alignment to complexity. - Influence critical business, brand, and experience decisions. - Elevate the quality of creative thinking across teams. - Strengthen client relationships through trusted strategic leadership. - Create work that earns attention, builds trust, drives participation, and delivers meaningful outcomes. - Build a stronger culture of strategic thinking across teams, improving how opportunities are identified, framed, and brought to market. Benefits - Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. - For more information, please read our EEO policy. - We will consider for employment qualified applicants with arrest and conviction records. Pay Range The pay range for this position based on full-time employment is: $118,807.00 - $201,971.00 DC Remote Office (DC99).

Role Description What to Expect: - Creative Excellence – From you, from us, and always as a team - Some amazingly boring and fantastically tedious design work (we’ve all been there) - Tight deadlines and quick thinking Qualifications - Must have a solid working knowledge of Adobe Creative Suite - An eye for design and a strange love for typography is a must - Creative interns work within the creative department under the direct supervision of our Creative Director and a team of art directors - Projects will include (but not be limited to): design, concepting, brand identity, print production, and watching Waterworld if you make mistakes - ** MOST IMPORTANT INSTRUCTION ON THIS POST ** Please send a well-designed resume with no typos, and portfolio samples (URL or in one single PDF file under 5MB; No Dropbox links or JPEGS accepted) Requirements - Must have portfolio (Website of PDF under 5MB) - No Word docs for resumes — PDF only - Submit social handles - Resumes without typos (Resumes with typos are disqualified) - Resumes must showcase your type skills (be designed) Benefits - Independent on purpose - Ad Age Small Agency of the Year (Southeast Gold) - More than 200 Gold and Silver ADDY Awards - Ad Age Best Places to Work and Inc. Best Workplaces - Inc. 5000 Fastest-Growing Private Companies - Walk to the beach - Freedom to work where you work best - Travel accommodations for remote crew - Lots of holidays, plus your birthday off - Vacation policy: take vacation when you need a vacation - Healthcare, dental, retirement, and all the adult benefits - Be good to people. Do great work

Title: Sr. Creative Strategist, Copy - In-house Performance Marketing Location Los Angeles, CA; New York, NY; San Francisco, CA; Seattle, WA Employment Type Full time Department Marketing Compensation - $158K – $175K • Offers Equity The salary or hourly rate range may be inclusive of several levels that would be applicable to the position. Final salary or hourly rate will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary or hourly rate, not benefits or equity. Join the Future of Commerce with Whatnot! Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce. Role We’re looking for a Sr. Creative Strategist, Performance Marketing to join the creative team at Whatnot. Our small but mighty team builds the Whatnot brand and creates high-performing creative across physical and digital experiences. As a core member of the team, you’ll lead the strategy, development, and execution of performance creative across international marketing channels. You’ll partner closely with designers, editors, category marketers, and creator teams to turn audience insight, performance data, and cultural context into creative that drives conversion, engagement, and growth. In this role, you will: - Own briefing and creative direction for key Whatnot categories from concept through final handoff, partnering with editors, designers, category marketers, and creator teams to ship work that drives conversion and engagement. - Build a steady pipeline of relevant, high-performing creative across categories, with a clear test-and-learn cycle behind every concept. - Write and develop direct response TV creative as we grow into the format, including scripts and concepts. - Turn performance data and testing results into sharper creative strategy by identifying what’s working, what isn’t, and what we should try next. - Share clear category lookbacks with stakeholders so teams can quickly understand creative performance, make better decisions, and improve future campaigns. - Stay ahead of trends, emerging platforms, and paid social/DRTV/general digital best practices so the work we ship feels native to the feed and connected to culture. - Give clear, specific feedback to editors, designers, and external partners so the work gets better without creating unnecessary process or bottlenecks. - Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats. Team members in this role are required to be within commuting distance of our New York City, San Francisco, Seattle, or Los Angeles hubs. You People who do well at Whatnot tend to be low ego, fast-moving, and curious. They care about the craft, but they care even more about whether the work moves the business. They’re comfortable taking a strong creative point of view, testing it quickly, learning from the results, and changing direction when the data says they should. As our Sr. Creative Strategist, Performance Marketing, you should have 6+ years of experience in performance creative or paid social, plus: - Experience owning at least one category, product, or audience workstream end-to-end as the primary creative strategist. - In-house experience at a consumer brand, marketplace, creator platform, or high-growth startup. - A track record of taking work from concept to execution as both the writer and strategist, with the ability to brief and direct editors, designers and agencies clearly. - Deep understanding of audience behavior and creative best practices across Meta, TikTok, YouTube, and AppLovin. - Experience making DRTV or CTV direct response ads is a plus. This is a growth area for us, and we’re excited to bring more of that craft in-house. - Track record of shipping copy across hooks, scripts, social-first video, static ads, end cards, and direct response formats that perform. - Experience interpreting creative performance data and turning it into better briefs, stronger tests, and clearer creative direction. - Experience reacting to cultural moments with timely, relevant content that feels native to the platform. - Comfort moving quickly, making tradeoffs, and shipping work before every question has a perfect answer. - High standards for quality, paired with the judgment to know when speed matters more than polish. - Curiosity about how brands show up in culture, especially across creator-led, community-led, or marketplace businesses. - Openness to direct feedback and the ability to give it clearly, kindly, and specifically. Benefits - Generous Holiday and Time off Policy - Health Insurance options including Medical, Dental, Vision - Work From Home Support - Home office setup allowance - Monthly allowance for cell phone and internet - Care benefits - Monthly allowance for wellness - Annual allowance towards Childcare - Lifetime benefit for family planning, such as adoption or fertility expenses - Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally - Monthly allowance to dogfood the app - All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!). - Parental Leave - 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence. EOE Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.