• Develop and execute a comprehensive U.S. academic and provider engagement strategy aligned with CVI’s commercial priorities and portfolio growth objectives • Identify and prioritize target institutions, residency programs, and provider networks based on influence, graduate output, and clinical alignment • Position academic institutions as “Tier 0” strategic accounts within the U.S. commercial ecosystem • Advise internal leadership on academic trends, competitive dynamics, and future prescriber pipeline risks/opportunities • Partner with key stakeholders to expose optometry students to CVI products and technologies (curricula, labs, and clinical training environments) • Ensure CVI products are shared for hands-on training and patient care at student events • Build and maintain relationships with: - faculty leaders and residency directors - community-based clinical preceptors and provider networks • Serve as a trusted clinical advisor to key academic and provider stakeholders • Establish and participate in: - faculty advisory boards - provider forums - academic collaborations • Leverage these relationships to influence: - Understanding of CVI portfolio - clinical protocols - broader prescribing behavior across networks • Advance student and resident engagement initiatives, including: - ambassador programs - externships and rotations - experiential training opportunities • Partner with residency programs and clinical sites to integrate CVI into specialty and advanced care pathways • Support development of Centers of Excellence and high-impact training sites • Partner with Sales, Marketing, and Professional Affairs to align academic initiatives with U.S. commercial strategies and territory priorities • Enable structured pathways to convert: - students and residents → new prescribers → active CVI customers • Support transition strategies that reinforce early-career adoption and sustained portfolio utilization • Serve as a clinical and technical subject matter expert to the U.S. field sales organization • Provide support for: - complex product and application questions - advanced fitting and troubleshooting - clinical objections and competitive positioning • Deliver in-field education, customer consultations, and case support alongside sales teams • Contribute to tools and training that enhance sales team clinical capability and effectiveness • Establish feedback loops from: - students - faculty - residents - community providers • Translate insights into recommendations for: - product development - clinical strategy - portfolio positioning • Provide perspective on emerging clinical trends and evolving educational needs • Drive CVI’s reputation as the preferred manufacturer across U.S. academic and provider environments • Ensure consistent, high-impact representation of CVI in: - academic institutions - clinical training settings - conferences and professional forums • Represent CVI as a clinical thought leader within optometric education and practice communities