• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. • Contributing to the Canadian Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the Canadian market. As we scale, your input will help drive greater efficiencies.

• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. • Customer Account Management: Building relationships is more than just making the sale to you. • Territory Ownership: You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. • Field Learnings & Feedback: Serving as the primary point of contact for gathering customer feedback in your territory. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. • Contributing to the Canadian Sales Strategy: You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the Canadian market.

• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. • Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

• Own end-to-end commercial accountability for an assigned portfolio of US enterprise accounts from approximately six months post go-live — with full ownership of NRR, expansion ARR, contract renewals, and change request commercials. • Serve as the primary point of contact and trusted advisor for assigned accounts, ensuring customers continuously maximise the value of Omilia's platform and achieve their stated business outcomes. • Define, execute, and continuously refine account-level growth strategies that align Omilia's product roadmap and platform capabilities to each customer's evolving contact centre and CX transformation objectives. • Ensure the contracted scope of Omilia's platform is fully adopted, operationally embedded, and delivering measurable ROI within each account — coordinating proactively with Customer Success, Solutions Engineering, and Professional Services to close adoption gaps. • Own the full renewal cycle for assigned accounts — engaging customers well in advance of renewal dates, demonstrating value realisation, negotiating commercial terms, and consistently delivering high retention rates across the portfolio. • Drive a structured cross-sell and upsell motion across the portfolio — identifying unaddressed automation use cases, additional miniApps deployments, platform tier upgrades, and new product opportunities, and progressing these through to signature. • Act as the commercial owner of all customer-initiated change requests — defining scope, aligning on pricing and timelines with internal delivery teams, and managing contractual impact end-to-end. • Maintain forecasting integrity for the NA book of business — providing the VP of Premier Sales with reliable, data-grounded revenue projections on a weekly cadence with full pipeline transparency in Salesforce. • Represent the NA market's commercial reality and customer perspective internally — translating account-level feedback, competitive pressure, and product gaps into actionable input for Product Management, Marketing, and Sales leadership. • Protect and expand Omilia's competitive position within each account by actively mapping stakeholder influence, identifying displacement risk early, and building multi-threaded executive relationships that insulate accounts from competitive incursion. • Assume dedicated account ownership for assigned customers approximately six months after their initial go-live date, establishing a structured engagement model, executive cadence, and success framework from the point of handover. • Articulate "Why Omilia" with authority — communicating key platform differentiators, product use cases, and competitive positioning from the customer's perspective, adapting the narrative to the audience whether economic buyer, IT decision-maker, or operational leader. • Proactively engage with customers on a continuous basis to understand their evolving needs, strategic objectives, and contact centre transformation priorities — anticipating challenges before they become escalations and ensuring customers are consistently realising platform value. • Prepare and lead Quarterly Business Reviews (QBRs) and Executive Business Reviews (EBRs) with key customer stakeholders — presenting performance metrics, demonstrating achieved value, reviewing strategic alignment, and identifying future expansion opportunities. • Master the Omilia demo suite across the full product portfolio (OCP, miniApps, Pathfinder, CoPilot, TalkGuard, OptimizeIQ) and deliver compelling, tailored product demonstrations that map customer business requirements to specific platform capabilities and measurable outcomes. • Act as a trusted technical advisor to customers — proactively identifying and addressing technical needs and objections, conducting technical benefits assessments, and helping customers envision the full potential of an advanced Omilia-powered contact centre deployment. • Lead the preparation and delivery of business discussions, technical presentations, and solution demonstrations — carefully mapping customer requirements to value-driven technical solutions and building the business case necessary to overcome objections and advance commercial decisions. • Actively learn and maintain an advanced working knowledge of the Omilia software portfolio — sufficient to creatively apply technology to customer business problems, hold credible architecture conversations with IT teams, and critically evaluate the technical sustainability of new sales opportunities or RFPs. • Develop and maintain a comprehensive, living account plan for every named account, covering: stakeholder mapping (economic buyers, champions, blockers), whitespace analysis by product line, expansion scenarios with projected ARR, risk log with mitigation actions, and a 12-month engagement calendar. • Identify, qualify, and close expansion opportunities within the existing account base — targeting unaddressed automation use cases, additional miniApps deployments, platform tier upgrades, and new product introductions — managing the full cycle from discovery and scoping through proposal and signature. • Manage the entire renewal process end-to-end for assigned accounts — engaging customers well in advance of renewal dates, tying commercial conversations to demonstrated value, negotiating terms in alignment with Omilia's pricing and deal desk policies, and ensuring high retention rates. • Serve as the commercial liaison for customer-initiated change requests — defining scope, gathering requirements, facilitating communication between the customer and internal delivery teams, and owning the commercial aspects of each change including pricing, timeline, and contractual impact. • Monitor account health on a continuous basis — tracking platform usage data, support ticket volume and severity, NPS/CSAT signals, and stakeholder engagement frequency — and intervene proactively on accounts showing deterioration indicators in partnership with the Customer Success team. • Track and document competitive activity within the portfolio, including incumbent vendor relationships (Nuance/Microsoft, Google CCAI, Amazon Connect, Avaya, Genesys, Five9, NICE inContact), renewal timing of competing contracts, and displacement risks — feeding intelligence into the broader GTM strategy. • Gather field data and structured product feedback from every customer engagement and work directly with Product Management to channel insights into the long-term technical direction and development priorities of the Omilia platform. • Provide continuous knowledge transfer to the broader Sales team and newly hired Solutions Engineers — sharing technical insights, competitive positioning intelligence, and best practices for applying Omilia's portfolio to common customer challenges across US verticals. • Maintain Salesforce as the system of record for all account activity — keeping opportunity stages, close dates, ARR values, forecast categories, change request status, and next steps accurate and current at all times. • Travel within the United States & Canada (and occasionally to Omilia offices or customer sites internationally) up to 20% of the time to support QBRs, renewal negotiations, product demonstrations, and strategic account engagements.