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CaptivateIQ

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Senior Manager, Events & Field Marketing

EventsEventsFull TimeRemoteSeniorTeam 201-500Since 2017H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$100K - $140K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Manager, Events & Field Marketing

CaptivateIQ

• Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences. • Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event. • Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline. • Evaluate sponsorships, conferences, and field marketing investments based on business impact, target audience alignment, expected pipeline contribution, and ROI. • Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes. • Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence. • Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting. • Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after every event. • Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership. • Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact. • Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions. • Create scalable processes that improve planning, cross-functional collaboration, execution, and measurement across the events program.

Job Requirements

  • 5+ years of experience in event marketing, field marketing, or integrated demand generation.
  • Proven success building field marketing programs that generate measurable pipeline and revenue impact.
  • Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution.
  • Strong understanding of demand generation and how events contribute to integrated marketing campaigns.
  • Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement.
  • Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics.
  • Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales.
  • Strong executive presence and experience presenting recommendations and business results to senior leadership.
  • Highly analytical with the ability to make investment decisions based on data and business outcomes.
  • Experience managing large event budgets and optimizing investments based on performance.
  • Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.

Benefits

  • Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
  • Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
  • Annual Stipends: Dedicated funds for your professional development and caretaking needs.
  • Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
  • Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
  • Premium Tools: The latest Apple hardware to empower you to do your best work.
  • Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.

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