- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. - Define content pillars, positioning, and a consistent posting cadence. - Turn the client's ideas into polished short-form content. - Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. - Lead the personal rebrand and establish a cohesive, premium, education-first identity. - Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. - Grow the accounts organically to drive inbound interest, community, and referrals. - Track engagement, report on performance, and continuously refine the approach.

• Create manga-style illustrations, character designs, comics, and visual storytelling content for social media • Develop creative concepts and translate marketing ideas into engaging visual assets • Design static social media content for platforms such as Instagram, Threads, and other relevant channels • Create content that reflects Japanese cultural nuances and audience preferences • Provide creative recommendations for social media campaigns and monthly content planning • Adapt global brand messaging into Japan-focused visual content • Collaborate with international teams to develop and refine creative concepts • Ensure all designs align with brand identity and communication objectives

Role Description O Social Media Sênior lidera estratégias avançadas para ampliar a presença, engajamento e conversão nas redes sociais. Atua de forma estratégica, implementando campanhas de alto impacto e garantindo a integração entre social media, marketing e vendas. - Liderar a execução de estratégias avançadas para crescimento e conversão. - Implementar técnicas de social selling e remarketing. - Criar diretrizes para identidade visual e textual nas redes. - Desenvolver relacionamento com influenciadores e parcerias estratégicas. - Analisar e otimizar funis de vendas aplicados ao social media. Qualifications - Gestão estratégica das principais redes sociais (Meta, TikTok, LinkedIn, Twitter, YouTube). - Copywriting avançado para conversão e engajamento. - Funis de conversão e tráfego pago (Meta Ads, Google Ads). - Branding e posicionamento digital aplicado ao social media. - Social listening e análise de sentimentos da audiência. - Planejamento e execução de campanhas de social selling. Benefits - Acesso aos cursos da Staage. - Onhappy - benefício corporativo de viagens a lazer. - Ambiente dinâmico e colaborativo. - Oportunidade de crescimento profissional. - Desenvolvimento contínuo e aprendizado constante. - Gestão meritocrática. - Possibilidade de sociedade baseada no desempenho e alinhamento cultural com o negócio.

Role Description We are seeking a Freelance Social Media Specialist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. Responsibilities - Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. - Define content pillars, positioning, and a consistent posting cadence. - Turn the client's ideas into polished short-form content. - Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. - Lead the personal rebrand and establish a cohesive, premium, education-first identity. - Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. - Grow the accounts organically to drive inbound interest, community, and referrals. - Track engagement, report on performance, and continuously refine the approach. Qualifications - Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. - Strong short-form video skills across ideation, filming direction, and editing. - Solid graphic design, caption, and copywriting ability. - A track record building personal or founder-led brands, including rebrands. - A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. - Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. - Focus on organic, community and referral-led growth rather than paid or ads-led tactics. - Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. - EST working hours.