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Director, HCP Marketing Promotions
Location
United States
Posted
5 days ago
Salary
$187.1K - $247.1K / year
Seniority
Lead
Job Description
Director, HCP Marketing Promotions
BeOne Medicines
• Responsible for the development, implementation, management, and execution of the promotional strategy to support current and future indications for BRUKINSA. • Assist in execution of the US promotional strategy for BRUKINSA, including, but not limited to product positioning, message development, personal and non-personal promotions, customer segmentation and targeting. • Collaborate across the organization to develop a robust and targeted tactical plan that enables BeOne to continue to achieve its US commercial objectives for BRUKINSA. • Establish and maintain a close relationship with Sales leadership to ensure that all promotional strategies are informed and supported by field perspectives. • Partner closely with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness. • Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans. • Lead Conference Asset strategy and development. • Ensure that all marketing activities conform to company guidelines and local laws.
Job Requirements
- At least 7 years of broad biotech/pharma experience, including marketing
- Oncology and/or rare disease, and prior Associate Director/Sr. Manager experience preferred.
- BA/BS Degree with 10 + years of overall experience and 7 + years of marketing experience is required.
- Successful track record working in a fast-paced, rapid-growth environment
- Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
- Strong verbal and written communications.
- Proven ability to grow and develop others.
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
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