• Play a crucial role in nurturing partnerships with BEGA's network of independent sales representatives • Cultivate relationships with the architectural design community • Develop territory-specific growth strategies • Ensure BEGA’s products and solutions are effectively positioned throughout the region • Manage the region's project pipeline • Support BEGA’s digital transformation initiatives • Hire, train, and mentor Specification Sales Representatives • Work alongside our sales partners and specifiers to maximize sales volumes and ensure BEGA’s position as the premier provider of architectural outdoor solutions

• Develop and execute regional sales plans to meet or exceed revenue targets. • Manage and grow relationships with foodservice distributors in assigned territories (e.g., Sysco, US Foods) and key end-user accounts. • Identify and secure new business opportunities through proactive prospecting, presentations, and negotiations. • Train and support broker partners and field sales reps to align with company goals and sales strategies. • Monitor competitive activity, industry trends, and customer needs to adjust strategies as needed. • Provide accurate sales forecasts, pipeline updates, and performance reports to senior management. • Collaborate with Marketing, R&D, and Operations to deliver customer solutions and ensure fulfillment excellence. • Represent the company at industry events, trade shows, and customer meetings. • Ensure compliance with pricing strategies, trade spend budgets, and promotional programs. • Maintain the highest possible level of personal and business credibility in carrying out the overall objectives of the company.

• Build multi‑level relationships across customer Marketing, Culinary, Purchasing, Supply Chain, and QA teams to uncover insights, align on needs, and strengthen partnership value. • Collaborate with internal insights, marketing, culinary, and product development teams to create tailored, operator‑specific solutions. • Represent Kettle Cuisine’s branded and custom product capabilities—including culinary‑led development, small‑batch craftsmanship at scale, and flexible manufacturing—to national foodservice operators. • Proactively identify and initiate engagement with high‑potential operators not yet working with Kettle Cuisine, leveraging strategic outreach, industry networks, and market intelligence. • Drive top‑line growth by delivering best‑in‑class partnerships, differentiated solutions, and consistent, superior execution. • Engage directly with operators to understand menu strategy, operational constraints, and evolving culinary trends. • Partner with operators to develop on‑trend custom soups, sauces, broths, sides, and other kettle‑crafted and sous‑vide items that showcase Kettle Cuisine’s full capability set. • Work with culinary and marketing teams to deliver compelling product solutions and operator‑ready storytelling emphasizing craftsmanship, quality, and innovation. • Work closely with R&D, Operations, Supply Chain, and Finance to ensure seamless development, trials, and commercialization for new and existing accounts. • Maintain accurate forecasts, pipeline management, and reporting aligned to strategic growth priorities. • Actively participate in PMO governance and S&OP processes to ensure organizational alignment and operational readiness.

• Lead, coach & develop Territory Managers through frequent in-field work (~60% travel), ongoing feedback, role-plays, and hands-on sales training to ensure strong execution and skill development. • Own regional revenue performance by driving consistent activity, supporting both new sales and account expansion, and ensuring TMs meet input and output targets. • Maintain world-class Salesforce hygiene & forecasting, reviewing pipelines weekly, ensuring accurate data, and acting as deal support on structure, escalations, and critical opportunities. • Serve as the regional voice - surfacing customer insights, product feedback, and operational issues to Product, Engineering, Marketing, Customer teams, and broader leadership. • Localize national strategy into regional execution plans, run lightweight team rhythms (1:1s, check-ins), and align closely with U.S. commercial leadership on performance and priorities. • Recruit and develop high-performing talent, helping scale Territory Manager teams as Halter grows rapidly across the U.S.