Role Description At Lightspeed, we believe the best way to connect with the hospitality industry is to be an active part of it. We are seeking a dynamic Event & Field Marketing Specialist to design, execute, and scale hyper-local experiential events across key cities in Germany. In this role, you will be the ultimate event strategist, relationship builder, and local community orchestrator. You will own the local vibe, turning offline gatherings into powerful brand advocacy and measurable pipeline growth. If you possess a proven track record of flawless event production and live and breathe the hospitality scene, we want you on our team. What You’ll Do - Experiential Production & Execution: Own the end-to-end ideation, logistics, and execution of local activations, ranging from intimate morning roundtables and working lunches to exclusive, late-night industry networking events hosted at customer venues. - Activate "Local Legends" (Anchor Program): Partner with our most prominent existing customers to utilize their venues as anchor locations. Curate high-impact events that naturally attract local industry influencers, top chefs, consultants, and premium prospects. - Vendor & Venue Management: Source, negotiate with, and manage local venues and suppliers. Ensure all activations are executed flawlessly, on budget, and up to brand standards while maintaining a strict run-of-sheet. - Ecosystem Networking: Identify and forge strong relationships with key external stakeholders, trade associations, and hospitality trailblazers to deeply embed Lightspeed into the local culinary and nightlife fabric. - Commercial Alignment: Collaborate closely with Field Sales teams to keep regional marketing materials hyper-relevant, arming them with the localized insights and success stories you gather on-site. - Cross-Functional Collaboration: Partner with Regional Integrated Marketing Managers (for campaign alignment), Product Marketing (for product messaging), and Social/Content teams to ensure local event magic translates into compelling digital content. How You’ll Track Success - Pipeline Attribution & ROI: Maintain meticulous tracking to ensure every local event, dinner, or influencer activation directly maps to lead generation, sales pipeline, and closed-won revenue. - Event Performance Metrics: Partner with Integrated Marketing Managers to establish and hit clear targets for event attendance, cost-per-attendee, and post-event guest sentiment. - Data-Driven Reporting: Author concise, monthly performance reports that demonstrate how localized field activities directly accelerate regional sales velocity and brand engagement. - Event Tech Optimization: Utilize CRM tools, event management platforms, and data analytics dashboards to measure campaign influence and uncover insights on which city-specific tactics truly move the needle. Qualifications - 3+ years of hands-on experience in event planning, field marketing, or experiential production. - Strong understanding of how restaurants, bars, and venues operate. - High emotional intelligence and excel at managing live, fast-paced environments. - Self-starter who can spot opportunities to bring a community together. - Recognize that events are a vital top-of-funnel driver. Requirements - Experience tracking campaign influence within enterprise tools like Salesforce, HubSpot, Marketo, or Looker. - Direct experience deploying UTM links, trackable QR codes, and digital landing pages to measure physical-to-digital engagement. Benefits - Inclusive and barrier-free workplace. - Accommodations available on request for candidates taking part in all aspects of the selection process. Company Description Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. Founded in 2005, in Montreal’s gay village, our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs. Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.