• Plan, activate, optimize and report on digital video campaigns on behalf of our client partners • Develop performance and brand-building media recommendations while partnering with the Integrated Planning and Investment teams • Utilize process and planning tools historical performance data, and best practices specific to the client and industry to identify the best investment allocations within media campaigns • Take an innovative approach to media plan development, efficiently capturing strategic target audiences, platform execution strategies and the integration of artificial intelligence • Monitor campaign performance and pacing using dashboard reporting, looking for optimization opportunities using a methodical framework to achieve goals and maximize results • Ensure campaigns are always QA compliant with our established media activation process • Develop case studies highlighting agency innovation and successes • Schedule and participate in regular meetings and educational sessions for

Role Description We are looking for a creative and talented Marketing Artist Intern to join our Creative Team. This is an exciting opportunity for someone passionate about storytelling, motion graphics, and video production to gain hands-on experience in the mobile gaming industry. As a Marketing Artist Intern, you won't just be watching; you will be learning from senior artists and assisting on real projects. You will help create high-performance video ads and visuals that will be seen by thousands of players, directly contributing to our user acquisition campaigns. What You Will Do - Create & Assist: Collaborate with Senior Marketing Artists to produce engaging video ads, motion graphics, and static visuals for social ad networks (TikTok, Instagram, Facebook, etc.). - Innovate with AI: Experiment with the latest AI-generated art and video tools to speed up workflows and explore new creative concepts. - Gameplay Capture: Learn how to capture the best gameplay moments to showcase our mobile games. - Brainstorm: Contribute fresh ideas to creative meetings, focusing on concepts that drive user acquisition and engagement. - Technical Skills: Utilize industry-standard tools (Adobe After Effects, Premiere Pro, Photoshop) to polish assets and bring creative briefs to life. - Trend Spotting: Stay up-to-date with the latest trends in gaming memes, visual design, and video marketing. Qualifications - Currently enrolled in or recently graduated from a degree in Animation, Film, Marketing, or a related field. - Portfolio (Required): A link to a portfolio or reel showcasing your sense of timing, motion, and design (Academic, personal, or professional projects are all welcome). - Software Skills: Basic to intermediate knowledge of Adobe Creative Suite (specifically After Effects, Premiere Pro, and Photoshop). - Gaming Passion: A genuine love for mobile games and an understanding of what makes a game look fun. - Soft Skills: A strong willingness to learn, ability to accept creative feedback, and a collaborative attitude. Requirements - Familiarity with Generative AI tools (Freepik, ChatGPT, Gemini, etc.). - Experience creating content for TikTok or YouTube Shorts.

• Direct Response Creative Production • Design and execute high-performing video ads, slick motion graphics, and static image assets specifically engineered for Meta and TikTok feeds. • Apply a refined aesthetic and strong creative taste to ensure all assets align with premium consumer brand positionings. • Maintain visual consistency, crisp typography, and high-production polish across every single frame. • Creative Strategy & Ideation • Develop native-feeling creative concepts, aggressive hooks, angles, and psychological visual triggers tailored to target consumer personas. • Produce content specifically localized and optimized to resonate with UK and European-based consumer brands and audiences. • Stay continuously ahead of the curve regarding TikTok trends, Meta algorithm preferences, and shifts in digital consumer behavior. • Data Analysis & Iteration • Review post-campaign creative data and analytics to provide clear, actionable insights into why specific assets underperformed or drove conversions. • Contribute to and execute complex creative testing frameworks, iterating rapidly on hooks, messaging matrices, visual formats, and CTAs. • Prevent ad fatigue by systematically engineering multiple variations of proven winning concepts. • AI Workflow Optimization • Seamlessly weave advanced generative AI tools into your daily production workflow to accelerate ideation, speed up asset variation, and elevate editing efficiency. • Use AI to scale creative output without compromising on the quality, realism, or premium standards of the final brand assets.

• Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets • Researching target audiences, candidate/employer needs, pain points, and insights • Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities • Creating tasks for static creatives and writing scripts for video/UGC and static banners • Building test hypotheses and running experiments across advertising platforms • Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines • Reviewing the effectiveness of creatives and advertising campaigns • Generating insights on how to improve visuals, messaging, and creative mechanics • Offering hypotheses and systematically testing new approaches