• Develop, implement, and manage comprehensive social media strategies aligned with business objectives• Create, curate, and publish high-quality content, including written posts, graphics, and short-form videos• Design visual assets using graphic design tools to maintain a consistent brand identity• Plan, execute, and optimize paid advertising campaigns across social media platforms• Monitor, respond to, and engage with the online community in a professional and timely manner• Track, analyze, and report on performance metrics to improve campaign effectiveness• Stay current with industry trends, platform updates, and emerging digital marketing tools

• Own day-to-day publishing across ZBiotics' social channels (Instagram, TikTok, YouTube, X, LinkedIn). • Stay culturally plugged in — track trends and platform shifts. • Generate and share monthly content reports that track progress against goals. • Be ZBiotics' voice in the comments, DMs, product reviews — fostering real conversation. • Develop and execute a proactive engagement strategy. • Help build community both digitally and IRL, identifying opportunities to deepen loyalty. • Support planning and execution of community events and activations. • Coordinate outreach for influencer partners at the micro and mid-tier level.

Role Description Do you practically live on social media? Are you the first to catch every trend and know exactly what makes content tick? If you crave a fast-paced, creative environment where your ideas can truly shine, then this Social Media Specialist role is your calling! You’ll collaborate with a talented team of content writers and video editors who will help bring your concepts to life. This is a remote role with working hours from 3:00 PM to 1:00 AM IST, so you'll be right in sync with the pulse of global trends as they happen. This isn’t just another job. This is your chance to drive conversations, shape a brand’s voice, and actually see your strategies come to life in real time. - Be the Social Media Mastermind: Plan, execute, and optimize social media strategies that make noise, the good kind. - Ride the Trend Wave: Spot trends before they peak and turn them into fresh, engaging content that resonates. - Create Without Limits: From reels to carousels, memes to long-form posts, your playground is wide open to spark curiosity, start conversations, or inspire action. - Collaborate with Creatives: Work hand-in-hand with content writers and video editors to build compelling narratives and scroll-stopping visuals. - Think Strategically: Analyze metrics, track engagement, and refine your approach to boost performance. Qualifications - A social media savant with a sixth sense for what works online - A creative soul who’s not afraid to break the mold - A strategic thinker who gets both the big picture and the nitty-gritty - A collaborator who thrives in a fast-moving, team-first environment - Experienced (3–5 years) and have hands-on expertise managing brand social media across platforms (Instagram, LinkedIn, X, Threads, YouTube Shorts, etc.) Benefits - 100% remote, work from wherever you feel most inspired - Creative freedom + a team that actually listens - A role that grows with you, not boxes you in - Align your work with U.S. and global time zones (3:00 PM – 1:00 AM IST)

Role Description Our client is a U.S. company that creates interactive, age-appropriate sports and movement content for children, specifically girls aged 4–11. Their focus is on helping kids develop athletic skills, confidence, and healthy habits through fun, engaging videos and programs. We are looking for a hands-on Social Media Manager & Educational Content Strategist to both execute and guide our social media growth strategy across YouTube, Instagram, TikTok, and Facebook. You will be responsible for day-to-day content management, community engagement, video editing, as well as developing growth strategies, analyzing performance, and planning campaigns to grow our channels from zero to 100K+ followers. Core Responsibilities - Execution & Management - Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook - Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts - Respond to comments, messages, and engage with our audience daily - Maintain a content calendar and ensure consistent posting schedules - Create simple graphics and captions using tools like Canva - Coordinate with animation and production teams to repurpose video content - Report on social media performance weekly - Strategy & Growth - Develop social media growth strategies tailored for kids/education content - Analyze competitors and identify trends, opportunities, and viral formats - Recommend video topics, formats, posting times, and frequencies - Plan content campaigns around video launches and key milestones - Develop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups) - Provide strategic direction to execution teams and guide day-to-day posting decisions - Track performance metrics and adjust strategies to maximize growth Qualifications - A hands-on executor who enjoys managing social media and engaging with communities - A strategic thinker who can plan growth roadmaps and make data-driven decisions - Experienced in the kids/education content landscape and understands what resonates with the audience - Organized, consistent, and able to manage multiple projects simultaneously - Comfortable with video editing, content repurposing, and analytics tools - This role is open to all Latin America residents. Requirements - 2+ years managing and growing social media channels (0–100K followers preferred) - Strong video editing skills (cutting long-form into shorts/reels) - Experience with content collaboration tools (e.g., Frame.io) - Proficiency in social media scheduling and analytics tools - Excellent written English for captions, community engagement, and strategic presentations - Knowledge of platform algorithms and growth strategies for YouTube, Instagram, TikTok, and Facebook Nice to Have - Experience with paid social campaigns - Understanding of YouTube monetization and sponsorship strategies - Background in content marketing, brand strategy, or working with content creators