CRM Manager

Location

Worldwide

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

CRM Manager

Driftrock Limited

Role Description We're hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they’re in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from "I filled in a form" to "I'm ready to purchase". You'll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of: - More test drives booked - More meaningful engagement with the automotive brands - Lower drop-off at every step of the journey You'll work with our product, engineering, customer success and OEM client teams, and you'll have direct ownership of a portfolio of journeys running across multiple brands. Key Responsibilities - Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement. - Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly. - Analyse performance at every step of the funnel. Identify the biggest drop-off points, form hypotheses, and prioritise the experiments that will move the metric most. - Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets. - Write and edit messaging copy that converts. You'll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself. - Develop best-practice playbooks for journey design (welcome flows, nurture, reminder sequences, re-engagement, post-test-drive follow-up) that we can roll out across our OEM clients. - Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next. - Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what's next. - Stay close to deliverability and compliance across each channel (GDPR, opt-in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises. Qualifications - 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles, with a track record of measurably improving conversion through experimentation. - Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like. - Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high-volume B2C journeys. - Strong analytical mindset. You're comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets. - Strong copywriting instincts and the confidence to write short-form conversion copy yourself. - Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar). - A bias toward shipping. You'd rather get a test live this week than design the perfect framework for next quarter. - Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders. Nice to have - Experience working with automotive, big-ticket consumer or considered-purchase verticals. - Experience running messaging at scale for enterprise clients or across multiple brands. - SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift). - Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations). - A working understanding of LLM-assisted personalisation in messaging journeys. Benefits - A holiday entitlement of 24 days, increasing a day each year, capped at 28. - Budget to attend conferences or courses to further your development. - Flexibility to take courses or time on personal goals. - Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family. - Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more. - Share options in the company with very favourable option agreements. - A company pension scheme contribution. - Discounts and perks with CharlieHR. - Life Assurance and Income Protection policies. - Electric Car Scheme. - Salary Sacrifice.

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