Powering financial inclusion across borders.
Digital Marketing Manager
Location
Philippines
Posted
21 hours ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing Manager
LemFi
• Scale Influencer Networks: Onboard, manage, and grow an influencer roster to execute high-impact campaigns targeting the Southeast Asian diaspora globally. • Forge Strategic Partnerships: Develop B2B online growth partnerships and lead PR efforts with media channels and publications to amplify LemFi's global reach. • Build Engaged Communities: Cultivate active online communities that strengthen our brand presence and drive organic conversions from sign-ups to transacting users. • Collaborate on Content: Partner with designers and cross-functional teams to translate audience insights and market research into compelling, high-converting ad creatives. Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content. • Own the Metrics: Take direct accountability for key financial and growth indicators, including new user sign-ups, conversion rates, CAC (cost of acquisition), and recurring revenue for the Philippines corridor. • Manage CRM Functions: Track churn, manage the transactor lifecycle, and collaborate with Finance, Legal, and Compliance teams to ensure compliant, effective campaigns. • Cultural Ambassador: Act as the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning.
Job Requirements
- Relevant experience in influencer management or digital growth roles.
- Hands-on expertise managing, optimising, and reporting on influencer or KOL campaigns across Google, Facebook, TikTok, and YouTube.
- Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus.
- Deep understanding of ad content creation, A/B testing, and campaign optimisation.
- Excellent communication skills with the ability to interpret data and drive conversion rate optimisation from sign-up to transacting user.
- Experience with CRM platforms and churn tracking is an advantage.
- Fintech, remittance, or financial services background preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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