LemFi logo
LemFi

Powering financial inclusion across borders.

Digital Marketing Manager

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 201-500Since 2020H1B No SponsorCompany SiteLinkedIn

Location

Philippines

Posted

21 hours ago

Salary

0

Seniority

Senior

English

Job Description

Digital Marketing Manager

LemFi

• Scale Influencer Networks: Onboard, manage, and grow an influencer roster to execute high-impact campaigns targeting the Southeast Asian diaspora globally. • Forge Strategic Partnerships: Develop B2B online growth partnerships and lead PR efforts with media channels and publications to amplify LemFi's global reach. • Build Engaged Communities: Cultivate active online communities that strengthen our brand presence and drive organic conversions from sign-ups to transacting users. • Collaborate on Content: Partner with designers and cross-functional teams to translate audience insights and market research into compelling, high-converting ad creatives. Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content. • Own the Metrics: Take direct accountability for key financial and growth indicators, including new user sign-ups, conversion rates, CAC (cost of acquisition), and recurring revenue for the Philippines corridor. • Manage CRM Functions: Track churn, manage the transactor lifecycle, and collaborate with Finance, Legal, and Compliance teams to ensure compliant, effective campaigns. • Cultural Ambassador: Act as the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning.

Job Requirements

  • Relevant experience in influencer management or digital growth roles.
  • Hands-on expertise managing, optimising, and reporting on influencer or KOL campaigns across Google, Facebook, TikTok, and YouTube.
  • Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus.
  • Deep understanding of ad content creation, A/B testing, and campaign optimisation.
  • Excellent communication skills with the ability to interpret data and drive conversion rate optimisation from sign-up to transacting user.
  • Experience with CRM platforms and churn tracking is an advantage.
  • Fintech, remittance, or financial services background preferred.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

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