Role Description You own the commercialisation, growth and strategic direction of the GENgage Programme, positioning Out of Home as the most powerful channel for engaging generational audiences at scale. The role is responsible for driving incremental revenue, building demand, and establishing JCDecaux as the go-to partner for brands seeking real attention in the real world with the next generation and across all generations. This role sits at the intersection of culture, commerce and innovation. It focuses on translating all generational behaviours, trends and sentiment into compelling commercial opportunities, enabling brands to connect with audiences through meaningful, measurable real-world experiences. Drawing on JCDecaux’s national portfolio across roadside, retail, rail and airport environments, the role will develop and monetise strategies that bring the public screen to life for generational cohorts creating moments of relevance, impact and amplification. Reports into: Head of Collaboration and Acquisition. What you'll be doing... - Full ownership of the GENgage Programme, including defining its commercial strategy, positioning and growth roadmap - Drive incremental revenue through a combination of personal client relationships and supporting wider sales teams with generational expertise & other generational targeting. - Stay ahead of Gen Z cultural, social and behavioural trends, translating these into actionable commercial opportunities for brands - Build and maintain a deep understanding of the Gen Z ecosystem, including platforms, creators, communities and emerging technologies - Leverage JCDecaux data, insight tools and research to create compelling narratives that demonstrate the value of OOH for the engagement of different generations. - Design and deliver go-to-market strategies that position JCDecaux as a leader in reaching different generations. - Build and manage a proactive pipeline of brands targeting different generations, across direct clients and agency-led opportunities - Support sales teams in responding to briefs with a generational lens, unlocking new opportunities and increasing conversion - Develop innovative, insight-led campaign solutions that drive demand, effectiveness and measurable outcomes - Identify and secure partnerships, collaborations and events that enhance JCDecaux’s credibility and visibility in the spaces appropriate for different generations. - Actively contribute to demand generation, brand fame and innovation objectives through standout real-world experiences - Build senior relationships across brands, agencies and industry bodies to influence strategy and investment decisions - Represent JCDecaux externally at industry events, panels and client engagements as a thought leader in the engagement of different generations. - Collaborate closely with marketing, innovation and insight teams to ensure joined-up delivery of initiatives for different generations. - Ensure learnings, best practice and campaign performance are captured and shared across the business Qualifications - Strong commercial mindset with the ability to translate insight into revenue-generating opportunities - Deep understanding of different generation’s and their behaviours and cultural drivers - Excellent storytelling, presentation and influencing skills - Demonstrates critical thinking and the ability to connect trends to commercial outcomes - Proven ability to build and maintain senior relationships across brands and agencies - Experience developing innovative, creative and insight-led campaign solutions - Confident operating in an autonomous, fast-paced and evolving environment Benefits - We believe in building a diverse and inclusive culture and positive employee experience. - We are One Team, more than just ourselves. - We are customer first, we understand, and help solve our customers’ problems. - We Test & Learn, we are empowered to learn and grow, unafraid of change. - We choose to care, we are committed to doing the right thing, the right way. - Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves. - We believe that diversity of thought, experience and background provides the platform for great creativity. - We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. - Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. Company Description About our recruitment process: - You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family. - You send in your application to let us know you’re interested. - We see your application, get excited, and give you a call. - You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other. - You’ll begin your journey with us, we're excited to support and develop you throughout your career.

• Develop and implement program strategies to optimize outcomes, enhance client experience, and improve overall plan performance • Collaborate cross-functionally with internal stakeholders, including implementations, analytics, and account management teams, to align initiatives with client needs and objectives • Serve as the primary point of contact for clients regarding program performance, outcomes, and strategic recommendations, fostering strong client relationships and trust • Analyze data and trends to identify opportunities for program enhancement, cost savings, and quality improvement, leveraging insights to drive informed decision-making • Stay informed on industry trends, regulatory changes, and best practices in program management, incorporating relevant insights into program design and implementation • Develop and deliver client presentations, reports, and updates on program performance, demonstrating value and ROI to key stakeholders • Collaborate with clients to tailor programs and initiatives to meet their unique needs, ensuring alignment with organizational objectives and priorities • Foster a culture of continuous improvement and excellence within the team, promoting professional development, knowledge sharing, and accountability for achieving program objectives • Participate in client webinars, training sessions, and other educational forums, with occasional travel to client events as needed • Provide ongoing support, including interpreting plan design, resolving phone, written, and electronic inquiries, and addressing benefit and enrollment issues • Establish and maintain relationships with key client decision-makers, understand their goals, and determine how the organization can best help them achieve results • Manage and execute client contractual requirements and guarantees • Retain and grow client relationships • Maintain an understanding of industry trends and provide clients with insights and recommendations • Meet with clients to discuss trends, review relevant data, and offer recommendations with supporting rationale for strategies • Lead client discussions on industry trends, review performance data, and provide recommendations to support plan management strategies • Develop client relationship and strategy plans • Monitor key performance indicators and facilitate timely interventions • Analyze and evaluate reporting, and create ad-hoc reports as requested • Partner with client team members and internal support teams to deliver best-in-class client service • Support implementation of new clients, plan changes, and other setup requirements, including gathering requirements, building/coding, quality review, and testing • Collaborate with the Implementation team during client onboarding to ensure a seamless transition from implementation to client management • Identify and contribute to process improvement initiatives within the team • Provide guidance on internal and external collaborative projects and priorities

• Lead client engagements across the full lifecycle, from initial needs assessment to delivering measurable impact. • Build and direct cross-functional teams to ensure high-quality client delivery and outcomes. • Partner with clients to identify, frame, and address opportunities for sustainable performance improvement. • Guide clients through strategic, structural, operational, and management transformations to achieve lasting results. • Facilitate executive and cross-functional alignment to secure buy-in and resources for successful implementation. • Oversee research and analysis efforts, including data collection, synthesis, and interpretation to inform decision-making. • Conduct interviews with key stakeholders, including employees and leadership, to uncover insights and validate findings. • Design and lead workshops to foster collaboration and co-create solutions. • Diagnose organizational challenges, develop hypotheses, and formulate actionable solutions. • Prepare compelling business proposals and deliver strategic recommendations to client leadership. • Support implementation of solutions, ensuring clients have the tools, guidance, and support needed for success. • Lead and mentor project teams, including analysts and consultants, to drive performance and professional growth. • Serve as a trusted advisor to clients, building strong relationships and ensuring alignment throughout the engagement.

• Lead client engagements across the full lifecycle, from initial needs assessment to delivering measurable impact. • Build and direct cross-functional teams to ensure high-quality client delivery and outcomes. • Partner with clients to identify, frame, and address opportunities for sustainable performance improvement. • Guide clients through strategic, structural, operational, and management transformations to achieve lasting results. • Facilitate executive and cross-functional alignment to secure buy-in and resources for successful implementation. • Oversee research and analysis efforts, including data collection, synthesis, and interpretation to inform decision-making. • Conduct interviews with key stakeholders, including employees and leadership, to uncover insights and validate findings. • Design and lead workshops to foster collaboration and co-create solutions. • Diagnose organizational challenges, develop hypotheses, and formulate actionable solutions. • Prepare compelling business proposals and deliver strategic recommendations to client leadership. • Support implementation of solutions, ensuring clients have the tools, guidance, and support needed for success. • Lead and mentor project teams, including analysts and consultants, to drive performance and professional growth. • Serve as a trusted advisor to clients, building strong relationships and ensuring alignment throughout the engagement.