• Run 10+ structured Zoom and phone calls daily with booked guests • Qualify every guest to ensure they can comfortably invest £1,000+ • Collect prepayments on the call, up to £4,000+, calmly and confidently • Protect show-rate by staying close to wobbling or quiet guests • Manage your pipeline and follow up properly in our CRM • Clean admin and handovers that make the whole team better

Description The Role The Senior Performance Accountability Specialist is a senior individual contributor who leads the most complex, sensitive, and high-risk performance accountability cases for under-performing non-contract salaried employees across assigned region(s) or case types. This role serves as a subject matter expert for the Performance Accountability function, directly partnering with managers, HRBPs, Legal, and regional HR leaders to deliver consistent, compliant, and high-quality outcomes across informal and formal stages. In addition to expert case ownership, the role helps shape standards, refine tools and processes, mentor Performance Accountability Specialists, and strengthen the quality and consistency of the overall function. What You'll Do - Own end-to-end management of the most complex and high-risk performance accountability cases, including senior-level employees, repeat PFIs, cross-border or cross-entity matters, and cases with elevated legal or reputational exposure. - Advise on formal performance accountability standards, including policy interpretation, threshold decisions, documentation requirements, and case strategy. - Partner closely with Legal and regional SMEs on country-specific requirements, including works councils, notice requirements, documentation standards, appeal processes, and exit-related considerations. - Lead complex manager consultations, helping leaders navigate difficult performance situations, formal communications, and decision points with clarity, consistency, and sound judgment. - Provide expert review and guidance on PFIs, letters, case documentation, and outcome recommendations to ensure quality and objectivity. - Strong judgment, discretion, and integrity in handling sensitive employee matters, including ability to identify and assess potential risk in sensitive employment situations. - Support sensitive employee and manager communications, including complex case messaging and exit coordination where required. - Mentor and coach Performance Accountability Specialists by providing feedback on case strategy, documentation quality, stakeholder management, and application of standards. - Identify recurring themes, risks, and opportunities across cases and recommend improvements to SOPs, templates, workflows, and operating practices. - Interpret KPI trends and case patterns to generate actionable insights for the team and inform leadership discussions on volume, quality, cycle time, and process effectiveness. - Play a key role in training and enablement for managers, HRBPs, and internal partners by contributing expertise, case-based examples, and practical guidance. - Provide frontline input into tooling, workflow, routing, and reporting enhancements to improve efficiency, user experience, and scalability. Required Qualifications - Bachelor's degree in Human Resources, Business, Industrial/Organizational Psychology, or a related field. - 7+ years of progressive HR, Employee Relations, Performance Management, or related experience, including substantial direct experience managing formal performance cases, PFIs, or complex employee relations matters. - Deep expertise in formal performance management and accountability frameworks, including thresholds, documentation standards, case strategy, and risk assessment. - Strong experience with HRIS or case management systems, preferably Workday, including workflows, reporting, and data quality controls. - Proven ability to partner effectively with Legal on sensitive matters and translate legal or compliance guidance into practical direction for managers and HR partners. - Exceptional written and verbal communication skills, including the ability to influence senior leaders and guide high-stakes conversations. - Demonstrated capability to mentor or coach other HR professionals or COE team members. - Strong analytical and problem-solving skills, including use of data to identify trends, generate insights, and improve outcomes. - High judgment, discretion, resilience, and credibility in managing confidential, sensitive, and occasionally contentious matters. Preferred Qualifications - Experience in a global HR or Employee Relations role supporting multiple regions or markets with varied legal frameworks and cultural expectations. - Experience building or scaling a centralized HR or COE function, including process design, role clarity, handoffs, or rollout planning. - Experience contributing to training design, change management, or communications for HR and manager audiences. - Demonstrated ability to navigate ambiguity, build structure, and influence stakeholders in new or evolving processes. - Familiarity with GM performance calibration, DNM processes, and related policy or scorecard data as they connect to formal performance actions. Compensation The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. - The salary range for this role is $107,600 - $156,700. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Role Description The Senior Director, Demand Generation is a pivotal, senior revenue leader responsible for setting strategy and driving measurable results across Paylocity’s full demand generation and revenue marketing function. This role owns the end-to-end pipeline and revenue engine—from first signal to closed deal—and is held directly accountable for marketing-sourced and marketing-influenced revenue that meets or exceeds annual plan. As a leader of leaders with direct oversight of the Director, Demand Generation and the Senior Growth Marketing Manager, this role will shape how Paylocity competes and wins in an AI-defined marketplace. This leader must be a practitioner of modern, AI-first demand generation—commanding fluency in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-powered buyer engagement—and must be equipped to adapt strategy rapidly as buyer discovery channels evolve away from traditional search toward AI-native interfaces. This role holds stewardship of a large, multi-million-dollar marketing budget across paid media, acquisition programs, digital channels, and third-party investments. Budget allocation decisions are expected to be data-driven, dynamic, and tied directly to pipeline and revenue performance. The Sr. Director will operate with urgency, rigor, and commercial precision—optimizing spend in real time to ensure Paylocity’s demand generation investments deliver maximum return in a competitive and constantly shifting market. This position reports to the AVP, Revenue Growth, who oversees the full revenue funnel spanning Demand Generation, Sales Development, and Solutions Consulting. It will partner closely with Sales, SDR, Solutions Consulting, and Marketing Operations to build a best-in-class, AI-centered revenue marketing function that positions Paylocity for durable, scalable growth. Responsibilities - Revenue & Pipeline Ownership - Own revenue and pipeline targets with full accountability for marketing-sourced revenue that meet or exceed monthly and annual plans; proactively reforecast and reallocate investment in response to market shifts, performance signals, and business priorities. - Define and manage a multi-million-dollar demand generation budget across paid media, digital acquisition, online events, and third-party programs, driving pipeline volume and quality with optimal ROI and ROAS across all business segments. - Establish clear revenue contribution metrics, attribution frameworks, and reporting cadences that give Sales and executive leadership real-time visibility into marketing’s impact on revenue outcomes. - Lead rigorous performance analysis and scenario planning across the full funnel—from impression to closed/won—to anticipate pipeline gaps, identify revenue risk, and adapt plans with speed and precision. - AI-First Strategy & Generative Engine Optimization (GEO) - Lead Paylocity’s strategy for AI Search Optimization, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)—ensuring Paylocity earns prominent, authoritative presence in AI-generated responses across platforms including ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini. - Drive AI-native strategies that optimize brand visibility in zero-click and conversational search environments, building structured data, topical authority, and source credibility that AI systems surface to B2B buyers. - Oversee the evolution of organic search strategy from traditional SEO toward an integrated GEO/AEO model, tracking AI-attributed traffic, citation share, and brand mention velocity in generative responses. - Keep Paylocity at the forefront of AI visibility by benchmarking against top-performing B2B SaaS companies and rapidly integrating emerging capabilities that improve reach, relevance, and revenue impact. - Demand Generation Strategy & Execution - Set the digital marketing strategy and execution plan across the full prospect journey, including paid search, paid social, programmatic, retargeting, video, connected TV, organic, AI search, website, email, and lifecycle marketing channels. - Achieve monthly lead generation and funnel conversion targets to drive revenue targets for inside sales and field across our SMB, mid-market and enterprise. - Design and activate signal-based, buyer-intent-driven advertising programs that leverage first-party data, intent signals (G2, 6sense), and buying committee insights to intercept in-market accounts at the moment of highest purchase propensity. - Build well-orchestrated, full-funnel nurture and acquisition journeys—from awareness through pipeline conversion—tailored to top, mid, and bottom-of-funnel stages and informed by real-time behavioral data. - Support digital marketing execution of quarterly demand generation plans in partnership with content, events, and field marketing teams, driving advertising programs around strategic market moments that amplify pipeline creation and revenue impact. - Lead the strategy for data-driven digital campaigns that bring Paylocity’s brand, differentiated messaging, and proof points to life across digital channels and resonate powerfully with HR and business decision-maker audiences. - Continuously monitor market trends, buyer behavior shifts, dark funnel signals, and competitive dynamics to adapt programs and maintain Paylocity’s relevance and competitive advantage. - Funnel Optimization & Revenue Operations Alignment - Drive funnel optimization across all stages—lead capture, scoring, qualification, and nurture—in close partnership with Marketing Operations, SDR, and Sales leadership to maximize conversion velocity and quality. - Establish shared pipeline and revenue metrics with Sales and SDR leadership, ensuring demand generation programs are tightly aligned to segment-level revenue targets and quota attainment expectations. - Influence website conversion strategy to ensure digital experiences are optimized to convert AI-era buyers who arrive with higher intent and less tolerance for friction. - Technology, Budget & Operational Excellence - Influence the strategic roadmap and governance for the demand generation technology stack, including martech evaluation and AI tool adoption, ensuring investments drive measurable performance gains. - Recommend improvements to marketing automation, personalization engines, and analytics infrastructure to elevate targeting precision, campaign performance, and operational efficiency. - Provide executive-level reporting on budget utilization, channel performance, revenue attribution, and forecast accuracy on a regular cadence to AVP, Revenue Growth and C-suite stakeholders. - Team Leadership & Organizational Development - Lead, develop, and inspire a high-performing team of senior marketing leaders—including the Director, Demand Generation, Senior Growth Marketing Manager, and Senior Manager SEO and AI Optimization—setting strategic direction, building bench strength, and fostering a culture of data-driven experimentation and continuous improvement. - Attract and retain top marketing talent; develop individual growth plans and succession pipelines that strengthen Paylocity’s long-term organizational capability in AI-era demand generation. - Operate effectively through ambiguity and change—building agile team structures and operating rhythms that allow rapid pivoting in response to market dynamics, competitive threats, or business model evolution. Qualifications - 15+ years of progressive, senior leadership experience in demand generation within B2B SaaS, with demonstrated success driving revenue results that meet or exceed plan in a high growth environment. - Proven track record owning and managing large, multi-million-dollar demand generation budgets with measurable ROI, including dynamic reallocation across channels in response to real-time performance. - Prior experience leading demand generation through periods of rapid growth, significant market disruption, or AI-driven channel transformation—with the agility to maintain and exceed revenue targets in evolving conditions. - Demonstrated success as a leader of leaders, building and developing high-performing senior marketing teams, agencies, and cross-functional partners aligned to shared revenue outcomes. - Ownership of AI Search Optimization, including direct command of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and strategies for building brand visibility in AI-native discovery environments. - Comprehensive digital marketing expertise spanning paid media, SEO/GEO/AEO, website conversion optimization, email/lifecycle marketing, and AI-powered personalization. - Experience evaluating, adopting, and scaling emerging AI platforms, agentic workflows, and martech capabilities to improve demand generation effectiveness, operational efficiency, and revenue outcomes. - Track record of launching breakthrough digital campaigns with a strong focus on pipeline creation, revenue contribution, and high-quality execution. - Exceptional ability to operate as a revenue leader—not just a marketing leader—with direct accountability for pipeline creation, conversion, and bookings contribution in partnership with Sales and SDR organizations. - Strong business judgment and financial acumen: able to model budget scenarios, forecast pipeline contribution, and make data-driven investment decisions. - People-focused leader with extensive experience managing and developing senior marketing talent, creative and collaborative teams, and agency partners. - Outstanding cross-functional collaboration and executive influence skills, with proven success aligning Sales, SDR, Product, and Marketing teams around shared revenue goals. - Strong executive presence with exceptional written and verbal communication skills. - Prior experience in change management, unifying functional areas, building net-new teams, and leading organizations through periods of significant transformation. Requirements - BS/BA degree in Marketing, Business, or related field required; MBA highly preferred. Benefits - Medical, dental, vision, life, and disability insurance. - 401(k) match. - Perks that support you, your family, and your finances. - Career development opportunities.

Role Description Zum nächstmöglichen Zeitpunkt suchen wir eine:n Werkstudent:in Performance Marketing für Google und Microsoft Ads in Hamburg (Remote). - Unterstützung bei der Planung, Umsetzung und Optimierung von SEA-Kampagnen (Google Ads, Microsoft Ads). - Analyse und Auswertung von Kampagnendaten zur Identifikation von Optimierungspotenzialen. - Erstellung von Reports und Präsentationen zur Performance-Übersicht. - Unterstützung bei der Entwicklung neuer Strategien für nationale und internationale Kampagnen. Qualifications - Du bist eingeschriebene:r Student:in im Bereich Marketing, E-Commerce, Wirtschaftswissenschaften, Wirtschaftsinformatik oder einem vergleichbaren Studiengang. - Du bist bereits mit Google und/oder Microsoft Ads vertraut und brennst darauf, deine SEA-Kenntnisse eigenverantwortlich einzusetzen. - Du hast eine Affinität für Zahlen, Daten und Analysen. - Du arbeitest strukturiert, eigenständig und bringst eine Hands-on-Mentalität mit. - Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift. Benefits - Flexible Arbeitszeiten - flache Hierarchien - Eigenverantwortlichkeit