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Landing Page Expert – AI-Powered Direct Response
Location
Colombia
Posted
9 days ago
Salary
0
Seniority
Senior
Job Description
Landing Page Expert – AI-Powered Direct Response
Paired
• Own the end-to-end landing page production process, from strategy and planning to deployment and optimization. • Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns. • Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments. • Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production. • Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources. • Create and test multiple landing page variants across different brands and product categories. • Analyze landing page performance data and identify opportunities to improve conversion rates. • Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers. • Develop and maintain swipe files, copy frameworks, and landing page best practices. • Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness. • Build and document SOPs for landing page creation, optimization, and AI-assisted workflows. • Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools.
Job Requirements
- Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands.
- Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow.
- Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns.
- Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets.
- Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology.
- Experience conducting customer research, competitor analysis, and messaging development.
- Strong understanding of conversion rate optimization (CRO) and landing page performance metrics.
- Ability to manage multiple projects simultaneously in a fast-paced remote environment.
- Highly proactive, self-directed, and comfortable taking ownership of strategy and execution.
- Excellent written English communication skills.
Benefits
- Competitive USD salary based on experience and expertise.
- Fully remote work environment.
- Flexible schedule with overlap across Dubai and European business hours.
- Direct collaboration with experienced media buyers and performance marketers.
- Access to industry-leading AI tools and technologies.
- Annual company retreat and team-building events.
- Wellness allowance and paid time off.
- Long-term growth opportunities within a rapidly scaling global organization.
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