• Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition. • Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment data. • Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. • Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT. • Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence. • Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). • Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data. Consistently achieve monthly lead and organic revenue targets.

• Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition. • Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment. • Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. • Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, … • Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence. • Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). • Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data. • Consistently achieve monthly lead and organic revenue targets. Secure top-tier visibility for key brand and category search terms across traditional SERPs (rank/traffic) and LLM outputs (citations, share of voice).

• Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition. • Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment. • Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. • Effectively partner with our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT. • Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence. • Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). • Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Define success benchmarks and progressive milestones to get there.

• Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition. • Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment. • Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. Optimization opportunities. Use this analysis to set direction and targets for high performance. • Technical performance: Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, … • Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence. • Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers. • Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search. • Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data. • Success Metrics: Revenue Generation: Consistently achieve monthly lead and organic revenue targets. Top Search & LLM Placements: Secure top-tier visibility for key brand and category search terms across traditional SERPs (rank/traffic) and LLM outputs (citations, share of voice). Share of Voice vs. Competitors: Outpace competitors in organic visibility on high-intent solution queries.