HealthEquity logo
HealthEquity

Based in Draper, Utah, HealthEquity is a membership-based organization that has worked since 2002 to provide health savings to its constituents. HealthEquity works with both compan

VP B2B Marketing

Location

United States

Posted

14 days ago

Salary

$219.5K - $296.5K / year

Seniority

Mid Level

No structured requirement data.

Job Description

VP B2B Marketing

HealthEquity

Role Description The Vice President, B2B Marketing is responsible for leading HealthEquity’s enterprise B2B marketing strategy and execution with a clear emphasis on revenue and pipeline growth, driving differentiation & enabling the success of our sales organization with modern sales tools. This executive will lead a modern, AI-first marketing organization focused on scalable growth, digital transformation, operational efficiency, and measurable business outcomes. - Oversees all core B2B marketing functions including account-based marketing (ABM), demand generation, content marketing, sales enablement, partner marketing & trade shows and owned events. - Leads the modernization of HealthEquity’s B2B marketing ecosystem by leveraging AI-enabled technologies, automation, predictive analytics, and intelligent workflows. - Partners closely with executive leadership across various departments to establish compelling value propositions and drive measurable pipeline and revenue growth. - Focuses on modern B2B marketing orchestration, AI-driven marketing operations, and scalable demand generation strategies. - Success is measured by pipeline growth, market adoption, digital performance, and marketing contribution to revenue outcomes. Qualifications - Bachelor’s degree in any discipline. - 15+ years marketing experience; including 10+ years B2B or B2B2B marketing in complex, multi-buyer ecosystems. - 5+ years’ experience in company benefits; healthcare, commuting or retirement preferred. - Experience participating in a digital sales transformation, preferably in a leadership capacity. - Progressive history of professional advancement, including 5 – 7 years’ experience leading teams of teams. Requirements - Deep expertise in AI-enabled marketing technologies, marketing automation, and modern martech ecosystems. - Strong understanding of ABM platforms, CRM systems, attribution models, customer analytics, and funnel optimization. - Proven ability to build scalable, digital-first marketing organizations and workflows. - Strong executive presence with exceptional verbal, written, presentation, and influencing skills. - Demonstrated ability to lead through ambiguity, transformation, and rapid organizational growth. - Experience developing breakthrough marketing programs from strategy through execution and adoption. - Strong analytical and data-driven decision-making capabilities. - Experience leading omni-channel campaigns leveraging paid, earned, owned, affiliate, event, and partner channels. - Ability to influence technical roadmaps and partner effectively with Product, Technology, Revenue Operations, and Sales teams. - Proficiency with modern marketing and business platforms such as Salesforce, 6sense, Outreach, marketing automation tools, analytics platforms, and AI-enabled martech solutions. - Strong operational mindset with a focus on automation, efficiency, scalability, and measurable business impact. Benefits - Salary Range: $219,500.00 to $296,500 / year. - Moderate travel may be required (20-30%).

Related Categories

Related Job Pages

More Chief Marketing Officer Jobs

Full TimeRemoteTeam 51-200Since 2005H1B No Sponsor

• Content plays a central role throughout business from delivering key go-to-market assets to supporting these with multi-format content pieces that support the sales and marketing funnel. • Responsible for ideating, researching and producing engaging content that will connect to core audiences and support collective growth plans. • Engaging and maintaining regular communication with key 3rd parties including customers and strategic technology partners. • Accountable for achieving and aiming to exceed growth targets through effective content management and development. • Work closely with the wider Marketing, Sales and Leadership teams. • Create, maintain and communicate a clear calendar of content. • Take charge of social media presence to engage target audiences. • Provide regular reporting on how content resonates with key audiences and make recommendations. • Build and develop professional relationships with wider Marketing, Commercial and Technical teams.

Philippines
Technovation logo

Chief Development Officer

Technovation

Technovation is a global tech-education nonprofit on a mission to inspire girls and families worldwide to believe in themselves and change the world through technology. Beckoning j

Title: Chief Development Officer Location: 700 El Camino Real 1120 suite 120, Menlo Park, CA 94025, USA Employees can work remotely Full-time Job Description: Technovation is the world’s largest technology-entrepreneurship program for girls. We recently created a very ambitious strategic plan to leverage our lessons learned from 17 years of programming and our global network of partners to make a significant dent in increasing the number of women in positions of influence, power and leadership - most notably in technology. Our goal is to empower and engage 25 million girls in technology entrepreneurship programs over the next coming years. Last year Technovation was chosen among the top 3% of 4,000+ global applicants to be featured as a “proven and ready-to-scale solution” for the United Nations Development Programme’s [UNDP] Digital X Solutions Catalogue. Job Description We are looking for a Chief Development Officer who will report to the CEO. Primary duties and responsibilities include: - Develop and implement an innovative and effective fundraising strategy aligned with the organization's strategic plan - Donor Cultivation and Relationship Management - Grant Writing and Proposals: Oversee the process of researching, writing, and submitting grant proposals to secure funding from foundations, government agencies, and other grant-making entities. Ensure that proposals are well-crafted, accurate, and aligned with the organization's mission. - Collaboration with Programs - Collaborate with the marketing and events team to plan and execute fundraising events - Team Management - Board Engagement - Leading major gifts and capital campaigns - Evaluating fundraising effectiveness, analyzing and reporting on this data to improve operations Qualifications The Ideal Candidate: - 10+ years of fundraising/business development/sales experience and proven record of successful revenue generation (working with organizational budgets >$5M) - Dedicated to our mission - Experience leading a large capital campaign - Experience working closely with programs - Proven track record of leading fundraising strategy at an organization that has scaled significantly - Exceptional interpersonal skills with experience working in highly matrixed, global organizations - Be able to travel Additional Information How to apply: Go to our website to apply: https://www.technovation.org/jobs/chief-development-officer/ Following review of the responses to our questions, we will invite interested candidates to interview with members of the fundraising and leadership team; the CEO and select board members across 4-5 interview rounds. You may be asked to prepare to present a deeper strategic response to a select challenge during the final rounds. We offer: This is a full-time position with a salary ranging from $120-$140,000. Our benefits include: - 20 vacation days in addition to all federal holidays and sick time - A paid organization wide week-long shutdown at the end of the year - 100% cost coverage of medical, dental, and vision costs for employees and a portion of the cost for partners and dependents - Life-insurance coverage - 401k program with an organization match after two years - Option to participate in FSA and DCA pre-tax programs - Tenure bonus plan - Remote work with core work hours and flexible scheduling Our work environment also prioritizes these features that align with our core values: - Ownership: We follow a MOCHA process that clearly outlines responsibilities on a project. You will make high-level decisions about the work you do and how you will execute it. We focus on including everyone’s voices, not micromanaging. - Integrity: We emphasize transparency, honesty, and data in all our work and decision making. We review projects regularly, admit when we need to make changes, and use data to confirm when it’s time to try something new. - Equity: We value getting your work done in good quality and on time. We have core hours but start and end times are flexible in order to support what’s going on in your life, and you’re welcome to go to appointments and run errands as needed. We continue to work on promoting principles of diversity, equity, and inclusion throughout the organization. - Curiosity: We’re a small team and much of our work includes cross-team collaboration. That collaboration succeeds due to communication, organization, and curiosity as we encourage each other to learn and grow. - Innovation: You’ll contribute directly to an organization that provides technology education to students from underserved areas in 100+ countries, all while helping to address the underrepresentation of women in STEM fields. Have an idea of how we can do this better? Let us know! We prioritize input from our team.

California
$120K - $140K / year
Full TimeHybridTeam 10,001+Since 1884H1B Sponsor

Title: Development Officer, Individual Giving - Major Gifts Location: New York City, NY, USA Job Description: time type Full time job requisition id 96172 About Us: The people of Memorial Sloan Kettering Cancer Center (MSK) are united by a singular mission: ending cancer for life. Our specialized care teams provide personalized, compassionate, expert care to patients of all ages. Informed by basic research done at our Sloan Kettering Institute, scientists across MSK collaborate to conduct innovative translational and clinical research that is driving a revolution in our understanding of cancer as a disease and improving the ability to prevent, diagnose, and treat it. MSK is dedicated to training the next generation of scientists and clinicians, who go on to pursue our mission at MSK and around the globe. Exciting Opportunity at MSK: Development Officer, Individual Giving - Major Gifts MSK’s Development team is seeking a Development Officer, Individual Giving, Major Gifts to join our Individual Giving team. In this role, you will partner with highly committed philanthropists making gifts in the $100,000–$500,000 range and play a critical role in advancing MSK’s mission through meaningful donor engagement and philanthropy. You will manage a portfolio of 75–100 major gift donors, building strong, trust-based relationships through personalized cultivation, solicitation, and stewardship. The Development Officer is expected to solicit gifts at the $100,000+ level, with a strong emphasis on unrestricted or semi‑restricted giving, while also identifying and qualifying new high-capacity prospects and re-engaging lapsed donors. This position works closely with colleagues across Development, faculty, and researchers, navigating complex gift intentions and serving as a subject-matter expert for gifts at this level. Success in this role requires strategic thinking, excellent communication skills, and a collaborative mindset. Role Overview: - Manage a portfolio of 75–100 major gift donors with giving capacity of $100,000–$500,000 - Proactively qualify, cultivate, solicit, and steward donors and prospects through personalized outreach, including phone calls, meetings (in-person and virtual), emails, mailings, and events - Solicit gifts at the $100,000+ level, with a focus on unrestricted and semi‑restricted funding - Write and edit sophisticated solicitation and stewardship materials (email and print) - Develop and contribute to high-level strategies for major gift prospects, including navigating complex gift intentions - Serve as a key liaison to colleagues across Development and the hospital, including faculty and researchers, to support donor engagement and impact - Lead donor meetings and facilitate donor–faculty interactions as appropriate - Collaborate with colleagues in Principal Gifts, the Office of Gift Planning, Donor Engagement, and other teams to deliver a highly personalized donor experience - Support select initiatives for the Leadership Annual Giving team as needed - Respond directly to donor inquiries and grateful patient referrals received via phone, web, or written correspondence, including gift processing once gifts are accepted - Maintain accurate and timely donor records, including demographics, engagement activity, and interaction notes, ensuring database integrity - Utilize CRM tools and Tableau reporting, including the Metrics dashboard, to track performance, inform outreach strategies, and support meetings with management - Participate in special projects and perform other duties as assigned by the Associate Director or Director Key Qualifications: - 4+ years of fundraising experience, preferably in major gifts or healthcare philanthropy - Experience working with a CRM and/or events software - Exceptional writing and editing skills - Outstanding verbal communication and presentation abilities - Conversational dexterity and situational mindfulness - Proficiency in Microsoft Office, including basic Excel skills Core Skills: - Self-motivated and results-driven - Highly collaborative and relationship-oriented - Persuasive, confident, and donor-centered - Detail-oriented with strong organizational skills - Eager to learn and interested in ongoing professional development - Motivated to be part of a driven, supportive team - Passionate about and interested in healthcare philanthropy Additional Information: - Schedule: Mon-Fri, 37.5 hrs, hybrid - Location: 633 Third Avenue, NYC - Reporting to: Associate Director, Development - Individual Giving Helpful Links: - Compensation Philosophy - Benefits Pay Range: $102,800.00 - $164,500.00 FSLA Status: Exempt Closing: At MSK, we believe in fair, competitive pay that reflects your job, experience, and skills. MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision. Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

New York
$102.8K - $164.5K / year
Suez logo

Climate Reporting & Sustainable Development Officer

Suez

La Business Unit globale SUEZ Smart & Environnemental Solutions (SES) a pour vocation d’accélérer le développement et le déploiement des solutions smart et environnementales à l’échelle mondiale. La BU SES se structure autour de deux approches complémentaires : Par ligne de solutions pour assurer une capacité de développement et mise sur le marché rapide. Par géographie, en lien avec les autres entités du Groupe.

InternshipRemoteTeam 10,001

Role Description Rattaché(e) au Responsable Marketing en charge des sujets climat, vous contribuez à la réalisation des prestations de pilotage de l'impact Carbone de la gestion des déchets chez nos clients entreprises. A ce titre, vous suivez la commercialisation de ces prestations et étudiez la mise en place et le développement de nouvelles solutions (prestations et services) dans le cadre de la stratégie du marché Entreprises. Vous contribuez ainsi à construire un positionnement Suez Recyclage et Valorisation France rentable et durable. Vos missions principales seront liées aux études sur le climat et le développement durable : - Vous participez à l'élaboration des bilans GES (Gaz à Effet de Serre) et des diplômes environnementaux de Suez. - Vous contribuez au projet "attribut CO2 sur devis & factures". - Vous participez à la mise en place de la règlementation Taxonomie Carbone. Par ailleurs, vous contribuez aux missions liées à la gestion des outils CO2 : - Vous participez à la production de bout en bout des Bilans des Emissions de GES : Export de données, échanges avec le commercial, production et analyse du rapport et soutenance chez le client au côté du commercial. - Vous mettez à jour les référentiels du calculateur GES. - Vous participez à l'amélioration continue des livrables (reportings, rapports...). - Vous contribuez au projet attribut CO2 pour qualifier les prestations du catalogue commercial de la BU Entreprises de Suez Recyclage et Valorisation. - Vous contribuez à la communication autour du sujet Taxonomie Carbonne. Vous assistez les commerciaux pour la production du diplôme environnementale à destination des clients Diagnostic " 360 durable " méthode SUEZ WWF: faire savoir et accompagner les commerciaux en relation avec les Responsables Grands Comptes et le Bureau d'Etudes. Qualifications - Issu(e) d'une formation supérieure Bac+4/+5 (type Ecole d’Ingénieur ou master environnement). - Vous bénéficiez d'une première expérience réussie dans le secteur de l'environnement et idéalement dans le domaine des Services aux Entreprises dans une organisation matricielle. - Vous avez un véritable attrait pour la data (excel, power BI....). - Vous avez un très bon relationnel et du leadership. - Vous faites preuve de pédagogie et d'une forte capacité d'analyse, de rigueur et d'empathie. - La connaissance des supports digitaux ainsi que des métiers du déchet industriel seraient un plus. Benefits - Suez préserve l’équilibre entre vie professionnelle et privée, ce poste est ouvert au télétravail.

France