Founded in 1935, Invesco is an independent global full-service investment firm that offers its diverse clients with a wide range of investment capabilities that
Senior Manager, Brand Activation
Location
New York
Posted
3 days ago
Salary
$120K - $125K / year
Seniority
Lead
Job Description
Senior Manager, Brand Activation
Invesco
Title: Senior Manager, Brand Activation Location: New York, New York Job Description: About Invesco As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco. What’s in it for you? Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including: - Flexible paid time off - Hybrid work schedule - 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution - Health & wellbeing benefits - Parental Leave benefits - Employee stock purchase plan Job Description About the Role: The Senior Manager, Brand Activation plays a pivotal role in shaping and executing Invesco’s brand strategy across North America and Europe, driving how financial advisors and institutions perceive the company’s offerings. This role leads the development of innovative, audience-first advertising campaigns across diverse paid media channels, collaborating closely with internal stakeholders, partners, and creative teams. Leveraging expertise in both B2B and B2C marketing, the position ensures a consistent and compelling expression of Invesco’s value proposition at every touchpoint while using AI-powered tools to enhance campaign effectiveness. Ultimately, the role goes beyond campaign execution to drive measurable results, champion creativity, and elevate the global impact of Invesco’s brand. Responsibilities of the Role: - Drive the development and implementation of the brand across Invesco paid media campaigns in North America and EMEA, from strategy to execution. - Work closely with the Digital Channel Activation Team (paid media), segment marketing partners, and relevant firm stakeholders to develop insight-driven campaign briefs that inspire our internal creative team and external agency partners to produce breakthrough paid media programs delivered in impactful, measurable ways. - Collaborate with internal creative team and agency partners to develop advertising campaigns, implementing/enforcing the brand standards. - Manage the day-to-day execution of campaigns and ensure timely and excellent delivery on scope and expectations, including working with legal and compliance on campaign approvals. - Work with the analytics team to develop campaign KPIs, monitor measurement and performance and optimize creative based on program performance. Focus on key insights (eg social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics. - Lead the management and tracking of the Invesco creative campaign budget. - Continuously monitoring market trends and competitive landscape to develop and refine story programs rooted in client insights and analytics. - Demonstrated interest in and proficiency with AI‑powered tools to inform insights and enhance creative development. - Must exude the passion for storytelling, thrive in a dynamic environment, and possess an enthusiastic willingness to roll up their sleeves to positively influence the client experience and continue to drive engagement with Invesco products and services. Requirements of the Role: - Results oriented marketer with 7-10 years of experience and a proven track record of creating innovative paid media campaigns in North America and EMEA that have driven business results, using data and insights to improve client engagement metrics. - Excellent “end to end” project management capabilities from insight to execution. Strong organizational skills and detail orientation. - Budget tracking experience. - Experience collaborating within a transforming marketing organization, as well as with segment/product marketing, internal creative teams, sales, corporate communications, legal and compliance. - Possess an intellectual curiosity that drives strategic thinking and out of the box ideas. - Superior communication and influencing skills. Excellent verbal and written communication skills. - Ability to work in nimble, test and learn, iterative environment, with the ability to make decisions based on analysis and data. - Highly collaborative team player who is open minded, flexible and willing to incorporate other people’s opinions. - Bachelor’s Degree required The salary range in New York City for this position is $120,000 to $125,000/ year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience and location. Full Time / Part Time Full time Worker Type Employee Job Exempt (Yes / No) Yes Workplace Model Pursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time. Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.
Related Guides
Related Categories
Related Job Pages
More Brand Manager Jobs
Brand Lead DACH Hybrid Business to Consumer Full time Düsseldorf, North Rhine-Westphalia, Germany Description Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Lead DACH for our office in Düsseldorf. What’s in it for you? - Own a portfolio like a “brand CEO” with real impact on growth, strategy, and performance - Accelerate your career in a fast-growing, international company with strong ambitions - Work in a dynamic, hands-on environment where speed and ownership are key - Collaborate across markets and functions, gaining true international exposure - Shape the future of well-known healthcare brands through innovation and digital-first marketing What you’ll be doing - Own the end-to-end brand strategy and performance across DACH and Central Europe, delivering on sales, market share, and brand equity targets - Build and execute 1–3 year growth plans, partnering closely with global innovation and portfolio teams - Develop digital-first, multi-channel marketing strategies, including always-on and campaign activations across key touchpoints - Create compelling brand positioning, messaging, and hero content that wins across the consumer and HCP journey - Lead cross-functional collaboration with sales, category, innovation, and external agencies to deliver best-in-class execution - Drive data-led decision making by analyzing performance, identifying growth drivers, and implementing corrective actions - Unlock innovation and expansion opportunities (new products, line extensions, pricing and channel strategies) - Scale successful initiatives across markets while ensuring local relevance and commercial impact - Explore and accelerate D2C and e-commerce opportunities across the portfolio Requirements - Proven experience in brand management and marketing within FMCG, consumer healthcare, or other fast-paced environments, with a strong track record across both local and global brand building and management - Track record of owning P&L and delivering growth across sales, margin, and market share - Strong expertise in digital marketing, integrated campaigns, and performance-driven execution - Experience working in international or matrix organizations, collaborating across markets and functions - Highly analytical and data-driven, with the ability to turn insights into actionable strategies - Strong commercial acumen (pricing, promotions, portfolio strategy) - Demonstrated ability to lead cross-functional projects and influence stakeholders at all levels - Entrepreneurial mindset with a hands-on, proactive approach - Fluency in German and English Benefits - Opportunity to create, grow, and encourage - Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions - Flexible schedule, hybrid model with the primary work place in the office, and life-work balance - Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry - Very positive work environment in a dynamic, international, and motivated team - Start-up spirit while being a part of the large international organization with strong values
Brand Manager
AquentAquent Talent, a division of global work solutions company Aquent, describes itself as a leader in talent and recruiting for marketing, creative, and design fields. The “go-to”
Brand Manager Location: Hybrid: Glendale, CA Overview Placement Type: Temporary Salary: $64.82-72.03 Hourly Partnering with Aquent, we are supporting a globally recognized entertainment and consumer products company that shapes cultural trends and brings beloved stories to life for millions worldwide. This industry leader is at the forefront of innovative brand experiences, driving impact across various sectors. Are you ready to make a significant impact on how iconic brands connect with audiences? We are seeking a visionary leader to drive marketing campaigns that resonate deeply with consumers. In this pivotal role, you will be instrumental in shaping the cultural footprint of highly anticipated collaborations and key brand moments across fashion, sport, entertainment, and lifestyle, transforming business priorities into compelling narratives that captivate and engage. You will be at the intersection of brand, commercial, and cultural storytelling, ensuring campaigns come to life in key markets and achieve significant brand relevance and business impact. You will lead campaigns end-to-end, influencing senior stakeholders and identifying opportunities that elevate both brand relevance and business impact. This role offers the opportunity to drive cross-functional alignment and ensure best-in-class execution across all touchpoints, making a tangible difference in how consumers experience beloved brands. **Key Responsibilities:** * Lead the development of key consumer product campaigns across various markets, owning strategy, positioning, and rollout under senior leadership. * Manage primary and priority partner relationships with consumer product partners. * Identify and define campaign “big ideas,” ensuring they are culturally relevant, scalable, and differentiated in the market. * Drive alignment on campaign direction with senior leadership and cross-functional partners. * Create clear direction, deliverables, and supportive processes for junior team members. * Serve as a primary lead for key brand partners and campaign elements across internal teams. * Lead communication and alignment across creative, communications, retail, and partner teams to ensure cohesive storytelling. * Build and manage senior-level relationships with key partners (e.g., brand collaborators, agencies, retail partners). * Navigate complexity and resolve challenges proactively to keep campaigns moving forward at pace. * Proactively identify white-space opportunities, new partnership ideas, and innovative marketing approaches. * Bring a strong point of view on culture, fashion, and audience behavior, ensuring campaigns are both timely and forward-looking. * Shape how consumer product marketing contributes to broader brand and business objectives, including revenue-driving moments and halo impact. * Oversee campaign workflows, timelines, and deliverables, ensuring on-time, high-quality execution across multiple concurrent projects. * Guide and mentor junior team members, providing direction, feedback, and support. * Establish and refine processes, tools, and ways of working to improve team efficiency and clarity. * Own key deliverables for leadership, including campaign narratives, presentations, and performance recaps. **What Success Looks Like:** * Campaigns are strategically sharp, culturally relevant, and flawlessly executed, with clear impact across brand and business. * Strong, consistent alignment across teams, reducing friction and accelerating decision-making. * Consumer product marketing is seen as a leader in culture-forward storytelling within the organization and by external partners. * New opportunities, partnerships, and ideas are proactively identified and brought forward, not just executed. * The team operates with greater clarity, efficiency, and confidence, supported by strong leadership and direction. **Must-Have Qualifications:** * Proven experience in strategic marketing, campaign management, and execution, particularly within consumer products, fashion, sport, entertainment, or lifestyle sectors. * Demonstrated ability to translate business priorities into compelling marketing strategies. * Strong leadership skills with experience in driving cross-functional alignment and influencing senior stakeholders. * Excellent communication and interpersonal skills for managing partner relationships and internal teams. * A strategic thinker with a strong point of view on culture, fashion, and audience behavior. * Experience in overseeing campaign workflows, timelines, and deliverables for multiple concurrent projects. * Ability to proactively identify opportunities and resolve challenges. **Nice-to-Have Qualifications:** * Experience guiding and mentoring junior team members. * A track record of establishing and refining processes to improve team efficiency.
• Own the Noho Labs narrative • Build and refine Noho’s core messaging • Translate topics like peptides, longevity, hormone health, recovery, compounding, telehealth, and clinical care into language people understand and trust • Create messaging foundations including positioning, boilerplate, founder narrative, FAQs, patient education, launch messaging, and internal talking points • Write across formats: website copy, blog posts, patient education, email, social, press materials, founder posts, creator briefs, launch copy, and recruiting content • Build and execute Noho’s media strategy across health, wellness, business, technology, pharma, longevity, and lifestyle media • Identify and build relationships with the right journalists, podcasts, newsletters, creators, and industry voices • Write pitches, manage inbound and outbound media opportunities, prepare executives for interviews, and create briefing materials • Support launches, partnerships, research updates, clinical milestones, funding announcements, and sensitive communications • Shape the voice of Noho’s founder and leadership team across LinkedIn, X, podcasts, interviews, essays, panels, and speaking opportunities • Turn leadership ideas into sharp, high-signal content that builds credibility • Identify timely topics where Noho should have a point of view across peptide medicine, patient safety, telehealth, compounding, longevity, and personalized care • Own Noho’s social presence across relevant channels • Develop content that educates, builds trust, and makes Noho feel like a category-defining brand • Monitor trends across longevity, peptides, wellness, fitness, hormone health, GLP-1s, health tech, and patient communities • Identify timely opportunities to join the conversation and know when not to • Build Noho’s influencer and creator strategy across health, fitness, longevity, wellness, medicine, and lifestyle • Identify credible creators, practitioners, educators, podcasters, and community voices who can shape patient understanding • Manage outreach, briefs, approvals, content quality, and performance tracking • Create partnerships that feel authentic, educational, and brand-aligned • Create repeatable processes for content planning, media tracking, influencer outreach, social publishing, executive communications, and reporting • Build the communications calendar and ensure company moments are planned and executed well • Bring structure without slowing the company down
Brand Representative (KCMO) Location: Kansas City, MO Full-time Mid Level Job Description: Work Classification: Remote – Field-Based Primary Location: Kansas City, MO and surrounding region Travel Requirement: Regular travel within assigned territory for events, activations, retail visits, and brand representation Are you passionate about the cannabis industry and eager to make a meaningful impact? Honey Green is seeking a dynamic and driven Business Representative to join our team. In this full-time role, you will work closely with our sales team, taking on diverse responsibilities that will allow you to showcase your creativity, strategic thinking, and interpersonal skills. You will be at the forefront of our brand, driving awareness, engagement, and growth in a fast-paced and exciting environment. If you thrive on building relationships, educating others, and contributing to a team's success, this opportunity is for you. Day-to-Day Responsibilities - Maintain a comprehensive understanding of Honey Green’s product lines to effectively educate customers and consumers. - Own & advocate Honey Green’s brand awareness and engagement initiatives to drive both B2B and B2C growth. - Assist Sales Executives in managing visual merchandising and product placement within assigned dispensary accounts. - Constant communication and support of your Regional Sales Director. - Conduct budtender training sessions to promote education and brand awareness. - Monitor store traffic, collect feedback, and gather market intelligence. - Capture video and photo content of in-store events for social media purposes. - Activate in-house brands and represent them at customer-facing events such as trade shows and expos. - Maintain a high level of professionalism and discretion regarding company matters. - Stay informed on the Missouri cannabis market, tracking trends, analyzing competitor strategies, and identifying new business opportunities. - Collaborate with internal teams to ensure a seamless and positive experience for each client. - Build and maintain strong, lasting relationships with clients, ensuring consistent communication and exceeding expectations. - Customer-focused with the proper understanding of customer pain points and desires, to then make consultative sales recommendations. - Prospect and qualify potential high-volume B2B buyers. - Collaborate with sales teams to support on-the-ground campaigns aimed at educating consumers, driving traffic and sales, increasing consumer awareness, and growing market share. Administrative Work - In-market research, data collection, and broad understanding of competitive products and landscape - Create reports/recaps of all training sessions and events, including feedback and surveys. - Maintain a business toolkit/road kit and educational materials for preparing for in-store events with the overarching goal of driving unit sales. - Coordinate wholesale buyer in-store displays, marketing materials, and merchandise giveaways. - Support Sales Executives with data entry tasks. - Maintain accurate records of CRM and customer databases, track sales activities, analyze data, and generate reports to optimize performance. - Manage time effectively, juggle multiple priorities, and meet deadlines with precision. Work Environment - As a Brand Representative, you will have the flexibility to work from home, providing a comfortable and personalized workspace. However, this role also requires significant travel within your designated region to attend events, conduct training sessions, and engage with clients. You will work with your Sales Director to manage your schedule and balance remote work with in-person activities, ensuring effective communication and collaboration with both internal and external teams. - While on the road, you'll have the opportunity to experience a variety of work settings; from retail environments to large-scale industry events, keeping your daily routine dynamic and engaging. Physical Requirements - Regular travel within the designated region is required, including driving and occasional overnight stays. You must have a valid driver’s license and reliable transportation. - Ability to stand, walk, and move for extended periods during events, training sessions, and in-store visits. - Occasionally lift and carry items up to 35 pounds, such as marketing materials, event setups, and product samples. - Proficiency with computers, smartphones, and other digital tools necessary for remote work, communication, and data entry. - Adaptability to varying work environments and ability to manage time effectively to meet the demands of both remote and on-the-ground initiatives. Qualifications - 21 years of age, or older. - High school diploma or equivalent required. - Love for human interaction and influence. - At least 2 years of experience within the cannabis industry. - Exceptional interpersonal skills, with a track record of building trust, meeting/exceeding quotas, and forging long-term partnerships. - Proven ability to thrive under pressure, meet tight deadlines, and navigate challenges effectively. - Highly detail-oriented with a strong commitment to maintaining accurate records and ensuring flawless transactions. - Excellent verbal and written communication, presentation, negotiation, and interpersonal skills. - Positive and motivated, with a can-do spirit that inspires those around you. - Deep knowledge of the Missouri cannabis market or willingness to learn. - Passionate about our values and committed to delivering quality. - Able to consistently travel throughout Missouri territory as directed. - Proven ability to work effectively in a team environment. - Willingness to work flexible hours, including evenings, weekends, and holidays, as needed. - Proficient technical skills including use of MS Office, Google Drive, and CRM software. - Positive and motivated, with a can-do spirit that inspires those around you. - Ability to pass a criminal background check and obtain a Missouri Agent Card. Expense Reimbursement - Approved business related expenses, including eligible mileage reimbursement, will be reimbursed in accordance with Company policy. Supplemental Pay - Bonus opportunities Benefits As an employee of Honey Green, you will have access to a range of benefits. These benefits include health, dental, vision insurance, paid time off, FSA, and sick-leave. Specific details of the benefits package will be provided upon hire. Disclaimer Specific duties and requirements may vary. This job description is intended to provide a general overview of the position and is not an exhaustive list of all responsibilities, qualifications, or working conditions. Honey Green is an equal opportunity employer. We are committed to providing an environment for employees and applicants that respects all individuals without regard to race, color, religion, national origin, gender or gender identity, age, marital status, sexual orientation, disability, political affiliation, personal appearance, family responsibilities, matriculation or any other characteristic protected under federal, state, or local law. Each person is evaluated on the basis of personal skill and merit.

