• Setting strategic oversight of ad technology product planning and rollout • Single-source owner for data collection, activation strategies, and implementation • Lead process to identify new opportunities and needs for media activation and measurement • Define, document, and implement business requirements, policies, and processes • Design, build and maintain a set of processes and products for monitoring different data collection configurations • Lead cross-enterprise with business and technology partners • Act as the key liaison between technology and business users on user identity projects via LiveRamp • Provide product ownership over LiveRamp identity tool • Directly manage the vendor relationship with LiveRamp • Provide thought leadership and execution to delivering goals while maintaining privacy compliance • Collaborate on data governance around how data is collected across our owned properties • Ongoing Management of Media Tagging Capability • Maintain a set of processes and products for monitoring different data collection configurations and audience enablement • Set key tagging priorities within a tag management system

• Vendor Performance Review : Own the end-to-end operational cadence of joint business reviews for the assigned vendor portfolio: scheduling, agendas, pre-reads, materials, action item capture, and post-meeting follow-through. • Issue & Corrective Action Management : Maintain comprehensive tracking of performance issues, corrective action plans (CAPs), and remediation milestones across the assigned portfolio. • Drive accountability for closure on commitments with vendors and internal owners. • Audit & Compliance Support : Support audit activities related to vendor performance Ensure performance management documentation, artifacts, and evidence meet contractual, regulatory, and organizational compliance standards. • Operational Process & Continuous Improvement: Own the operational playbooks, SOPs, and workflow artifacts for vendor performance review, CAP execution, and audit response. • Identify process gaps and drive improvements that reduce friction without sacrificing rigor. • Cross-Functional Coordination : Serve as the team's day-to-day operational connection point with business unit partners. • Coordinate operational handoffs and surface opportunities where internal capabilities could replace or augment external vendor services. Partner with the governance function to ensure operational work and governance work stay aligned without duplication.

• Apply expertise in data analysis and analytical tools • Ensure efficient data management and promote data-driven insights • Design, implement, and maintain reporting and analytical tools • Support multiple projects/initiatives and deliver high-quality work products

• Responsible for team backlog development and prioritization • Collaborating closely with Engineering, Design, and other members of the team • Creating and managing the product development roadmap • Function as the main point of contact for successful Epic delivery and final customer outcomes • Drive status for cross-product metrics and develop initiative-level measurement plans through alignment