Job Requisition ID: 94110 Location Designation: Fully Remote Senior Associate, System Designer Digital & Performance Marketing Marketing - Digital & Performance Marketing Center | Remote New York Life is building the next generation of digital experiences for our customers, supported by a scalable, enterprise design system. We are seeking a Design System to join our MADI Design System team. This role is ideal for a mid-level designer with strong design system experience who is growing into a senior contributor, or a senior designer open to a hands-on, system-focused contract role. You will contribute to the evolution and adoption of our design system, working closely with product designers and front-end engineers to ensure high-quality, consistent, and accessible UI across platforms. What You'll Do: Design Systems & UI Contribute to the design and maintenance of design system foundations, components, and patterns Design scalable UI components that support multiple products and use cases Build and manage components, variants, and documentation in Figma Apply accessibility best practices (WCAG, ADA) to system components Participate in audits and improvements to keep the system current and effective Design-to-Code & Engineering Collaboration Work closely with front-end engineers to support design-to-code workflows Design with awareness of React component structures, responsive behavior, and system constraints Support component handoff and documentation to ensure consistent implementation Collaborate on refining component patterns based on engineering and product feedback AI & Continuous Improvement Use or experiment with AI-assisted tools to support design efficiency, consistency, or documentation Stay informed on emerging design system, front-end, and AI practices Contribute ideas to improve how the design system scales and evolves Collaboration & Communication Partner with product designers, product managers, and engineers across teams Clearly communicate design intent, guidelines, and system usage Provide thoughtful design feedback and support to system contributors Help teams understand how and when to use system components effectively What We're Looking For Experience: 3-6 years of experience in UI or product design for digital products 1-2+ years of experience contributing to or working with a design system Experience collaborating with front-end engineers on component-based UI Exposure to enterprise, multi-product, or regulated environments is a plus Technical & Design Skills Strong proficiency in Figma, including components and shared libraries Working knowledge of HTML, CSS, and responsive design principles Familiarity with React-based design systems and component-driven development Understanding of accessibility standards (WCAG, ADA) Experience working in Agile or cross-functional product teams Professional Skills Comfortable working independently in a contract environment Strong collaboration and communication skills Organized, detail-oriented, and able to manage multiple priorities Curious mindset with interest in growing design system and technical skills Nice to Have: Experience with AI-assisted design tools or workflows Familiarity with CMS platforms such as Adobe Experience Manager Experience in financial services, insurance, or other regulated industries Additional Information: This is a contract role supporting enterprise-scale digital products Portfolio demonstrating UI systems, components, or scalable design work is required Pay Transparency Salary Range: $90,000-$128,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Company Overview At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it. Our Benefits We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site. Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com. Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities. Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs. Job Requisition ID: 94110

Job Requisition ID: 94101 Location Designation: Fully Remote Senior Associate, System Designer Digital & Performance Marketing Marketing - Digital & Performance Marketing Center | Remote New York Life is building the next generation of digital experiences for our customers, supported by a scalable, enterprise design system. We are seeking a Design System Designer to join our MADI Design System team. This role is ideal for a designer with strong design system experience. You will contribute to the evolution and adoption of our design system, working closely with product designers and front-end engineers to ensure high-quality, consistent, and accessible UI across platforms. What You'll Do: Design Systems & UI• Contribute to the design and maintenance of design system foundations, components, and patterns• Design scalable UI components that support multiple products and use cases• Build and manage components, variants, and documentation in Figma• Apply accessibility best practices (WCAG, ADA) to system components• Participate in audits and improvements to keep the system current and effective• Support component handoff and documentation to ensure consistent implementation• Collaborate on refining component patterns based on engineering and product feedback AI & Continuous Improvement• Use or experiment with AI-assisted tools to support design efficiency, consistency, or documentation• Stay informed on emerging design system, front-end, and AI practices• Contribute ideas to improve how the design system scales and evolves Collaboration & Communication:• Partner with product designers, product managers, and engineers across teams• Clearly communicate design intent, guidelines, and system usage• Provide thoughtful design feedback and support to system contributors• Help teams understand how and when to use system components effectively What We're Looking For: Experience:• 3-6 years of experience in UI or product design for digital products• 1-2+ years of experience contributing to or working with a design system• Experience collaborating with front-end engineers on component-based UI• Exposure to enterprise, multi-product, or regulated environments is a plus Technical & Design Skills• Strong proficiency in Figma, including components and shared libraries• Working knowledge of HTML, CSS, and responsive design principles• Familiarity with AEM-based design systems and component-driven development• Understanding of accessibility standards (WCAG, ADA)• Experience working in Agile or cross-functional product teams Professional Skills• Comfortable working independently in a contract environment• Strong collaboration and communication skills• Organized, detail-oriented, and able to manage multiple priorities• Curious mindset with interest in growing design system and technical skills Nice to Have:• Experience with AI-assisted design tools or workflows• Familiarity with CMS platforms such as Adobe Experience Manager• Experience in financial services, insurance, or other regulated industries Pay Transparency Salary Range: $90,000-$128,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Company Overview At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it. Our Benefits We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site. Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com. Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities. Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs. Job Requisition ID: 94101

Role Description The Associate Director, Digital Operations & Marketing Analytics is a new role at Investments & Wealth Institute reporting to the Managing Director of Marketing & Communications. This role owns how the department uses marketing technology, data, and digital channels to drive awareness, leads, and conversions. - Develop a digital roadmap and provide data-driven recommendations. - Ensure resources are aligned to deliver measurable business outcomes against leadership’s priorities. - Collaborate internally to create plans and solutions. - Work with agency partners to execute and translate performance into decisions. - Mix strategic oversight with hands-on involvement, including troubleshooting in HubSpot or CMS. - Own IWI's marketing technology stack — HubSpot, GA4, CMS, and their integrations. - Manage marketing attribution and reporting that drives marketing decisions. Qualifications - 7+ years of experience in digital marketing, marketing operations, or marketing technology. - Organized and proactive — comfortable running multiple workstreams across vendors and internal partners without close oversight. - Strong working fluency with ClickUp or comparable project management tools. - Experience in managing martech stacks. - Hands-on, administrator-level experience with HubSpot Marketing Hub and website CMS. - Working knowledge of GA4 and Google Tag Manager, including event configuration and conversion tracking. - Functional understanding of digital advertising channels, website optimization, user experience, and SEO/AEO principles. - Strong analytical capability — able to build reports, interpret data, and translate into recommendations for non-technical audiences. - Comfort with AI tools, paired with the judgment to validate AI-generated findings against first-party data. - Familiarity with Zapier or similar integration platforms. - Experience in B2B FinServ or FinTech a plus. Requirements - Provide strategic direction and prioritization for agency partners. - Serve as primary internal point of contact for all of IWI's digital agency partners. - Manage agency backlogs and project workflows in ClickUp. - Verify agency deliverables and performance reporting against source-of-truth data. - Partner with the Associate Director of Marketing on campaign planning and execution. - Deliver post-campaign performance analysis and surface recommendations for future campaigns. - Direct the evolution of IWI's HubSpot funnel automation framework. - Manage email deliverability strategy, nurture program design, automation, and contact personalization. - Oversee HubSpot organization, data hygiene, and integrations. - Provide strategic recommendations based on marketing performance data. - Own attribution and reporting infrastructure. - Build and maintain performance dashboards across HubSpot and GA4. - Conduct campaign and funnel analyses using IWI's existing AI-assisted analytics workflow. - Direct conversion rate optimization (CRO) and user experience strategy. - Oversee search engine optimization performance and tactics. - Manage website architecture and ensure technical alignment with broader marketing strategy. - Oversee direction for paid media performance across various channels. - Reconcile paid media spend against budget; flag pacing and performance issues. Company Description

• Konzeption, Umsetzung und Optimierung von Paid-Kampagnen auf Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram) und andere. • Entwicklung und Pflege von Retargeting-Kampagnen entlang der gesamten Customer Journey - von Awareness bis Conversion • Keyword-Recherche, Anzeigentexte und Landingpage-Empfehlungen im Rahmen von SEA-Kampagnen • Tracking-Setup und -Pflege: Google Tag Manager & Tracking-Pixel • Regelmäßiges Reporting mit klaren KPIs (ROAS, CPL, CAC, CTR, Conversion Rate) • Optional: On-Page-SEO-Analyse und Umsetzung