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Bücherbüchse

All Age Buchabobox ❣️Jeden Monat eine Überraschungsbox mit Buch-Neuerscheinung zu dir nach Hause geliefert.

Program Lead, Brand Manager

Brand ManagerBrand ManagerFull TimeRemoteSeniorTeam 11-50Since 2019H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

0

Seniority

Senior

5 yrs expGermanGo

Job Description

Program Lead, Brand Manager

Bücherbüchse

• Co-create and further develop the CINNA program with attention to target audience, market potential, and brand fit • Evaluate titles and projects for relevance, positioning, and marketability • Build and maintain a stable network of partners and licensors • Support title acquisition and the program’s editorial profiling • Continuously monitor national and international trends, tropes, audience behavior, and market movements in the Dark Romance space • Bring genre expertise and community insight into program planning, theme selection, and brand development • Identify early on manuscripts and themes with particular potential for CINNA • Ensure close alignment between program, brand image, tone of voice, and marketing • Maintain and develop brand guidelines (Tone of Voice, Visual Identity, Messaging Framework) • Develop campaigns, thematic worlds, and communication concepts for both brands • Plan go-to-market activities for book releases, shop promotions, and community focuses as an independent process (teaser, launch, long tail) • Execute campaigns within defined budget parameters • Translate brand, target audience, and assortment into clear storylines, themes, and content priorities • Provide conceptual direction for social media activities through campaign planning, briefings, and content guardrails • Provide professional sparring and steer Social Media Managers on topics, concepts, and executional direction • Work closely with Performance Marketing and influencer/blogger management • Ensure consistent, differentiated, and brand-appropriate communication for both brands

Job Requirements

  • Several years of experience in brand management, campaign planning, publishing, program development, or title-focused marketing
  • Strong intuition for brands, target audiences, storytelling, and positioning
  • Experience developing campaigns, thematic worlds, and communication concepts
  • Solid understanding of social media logic and cross-channel marketing
  • Deep knowledge of the Dark Romance and Dark Fantasy genres and an understanding of the dynamics and needs of their audiences
  • Sensitivity for manuscripts, trends, tropes, and themes with potential for the brand and program
  • Ability to integrate program, brand, and marketing perspectives
  • Structured, independent working style with good prioritization skills
  • Ability to professionally guide Social Media Managers on campaigns, topics, and concepts
  • Confident sense for tone, positioning, and the evolution of a clear brand identity

Benefits

  • Flexible working hours
  • Company credit card for quick, independent purchases
  • A very good, team-oriented working atmosphere
  • Flexible trust-based working time
  • Opportunities for creativity, responsibility, and shaping your role
  • Enjoy working in a young team
  • Pluxee Benefit Card or health budget as a monthly employee benefit
  • Discounts through Corporate Benefits with numerous companies
  • Annual team events (unique & in-person)
  • Department team meetings in the form of on-sites or off-sites
  • Attractive employee discount across our product portfolio
  • 30 days of vacation based on an average 5-day work week
  • 24/7 smart access to office and warehouse
  • Direct collaboration with the founder

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