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leadtech

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Ad Monetization Manager

Location

Spain

Posted

4 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Ad Monetization Manager

leadtech

Role Description We are looking for an Ad Monetization Specialist who brings the analytical rigor and optimization mindset from the gaming world to elevate the performance of our advertising stack across mass-market consumer applications. This role is key to maximizing ad revenue through the strategic management of mediation, waterfalls, floor prices, and ad network relationships, working closely with the Product, UA, and Data teams. Key Responsibilities - Ad Mediation & Waterfall Management - Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager). - Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM. - Evaluate and onboard new ad networks and programmatic demand. - Revenue Analysis & Optimization - Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share. - Run cohort analyses and A/B tests on ad formats, frequencies, and integrations. - Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude). - Ad Format Strategy & Advertising UX - Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC. - Ensure the right balance between ad monetization and user experience, reducing ad-induced churn. - Collaborate with Product to properly integrate ad placements into the user flow. - Partner Relations & Negotiation - Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.). - Negotiate guaranteed deals and header bidding arrangements with strategic partners. - Stay up to date on programmatic market trends and policy changes (ATT, privacy). - Compliance & Inventory Quality - Ensure compliance with App Store, Google Play, and individual ad network policies and guidelines. - Implement brand safety measures, ad quality filters, and advertising inventory review processes. Qualifications - 3+ years of experience in mobile app advertising monetization. - Demonstrable gaming experience (mandatory requirement): knowledge of waterfalls in F2P games, rewarded ad management, and mixed monetization logic (IAP + Ads). - Demonstrated experience in or transition to non-gaming apps (lifestyle, health, utilities, tools). - Degree in Marketing, Engineering, Statistics, Economics, or a related field. MBA or programmatic advertising training is a plus. Requirements - Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob. - Familiarity with monetization SDKs and their integration (iOS / Android). - Advanced data analysis skills: SQL, BigQuery, or Looker is a strong plus. - Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting. - Understanding of the programmatic ecosystem: DSPs, SSPs, PMPs, Open Auction. Benefits - Competitive compensation package + benefits (flexible hours, health insurance, training). - Growth and career development with personalized internal training and an annual budget for external learning opportunities. - Flexible schedule with flextime and the option of working full remote or from our Barcelona office. - Comprehensive benefits including competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). - 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! - Unique office perks including free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. - Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

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