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We help Aussie companies find top 3% remote talent in the Philippines & Nepal for a single finder's fee.
Head of Digital & Performance
Location
Philippines
Posted
23 days ago
Salary
A$2.8K - A$3.5K / month
Seniority
Lead
No structured requirement data.
Job Description
Head of Digital & Performance
Hunt St
Role Description We are seeking a Head of Digital & Performance to lead and elevate the agency’s digital capability across strategy, activation, optimisation, analytics, and business outcome reporting. - This is a senior leadership role responsible for integrating digital channels into a unified performance ecosystem across SEO, paid search, paid social, organic social, website optimisation, analytics, and attribution. - The role ensures digital investment is measured by commercial outcomes such as revenue, leads, applications, acquisition efficiency, and customer value rather than platform metrics alone. - A key focus will be working with AI-enabled audience intelligence platforms, including SQREEM, to translate behavioral insights into activation strategies, testing frameworks, and measurable business outcomes. - This role is critical to strengthening the agency’s digital capability. - The Head of Digital & Performance will ensure digital media is strategically integrated, technically robust, and commercially accountable driving measurable business outcomes for clients and elevating the agency’s overall performance offering. Key Responsibilities - Digital Strategy and Leadership - Lead integrated digital strategy across paid, owned, and organic channels. - Align SEO, paid media, social, and website activity to end-to-end customer journeys. - Define budget allocation and channel mix based on performance outcomes. - Provide senior digital advisory to clients and internal teams. - Performance Media Oversight - Oversee strategy and optimisation across Google Ads, paid search, paid social, YouTube, and programmatic. - Review campaign structures, audience targeting, and conversion strategies. - Ensure platform recommendations are validated against commercial outcomes. - Guide specialists and external partners on optimisation priorities. - SEO, Website & Conversation Optimization - Lead SEO strategy including technical, on-page, local, and content SEO. - Assess website performance, landing pages, and conversion pathways. - Improve CRO, UX, tagging, analytics setup, and page performance. - Ensure alignment between paid media and organic search strategy. - Analytics, Attribution & Reporting - Own weekly, monthly, and quarterly performance reporting frameworks. - Connect media, CRM, and business data into actionable insights. - Define attribution approaches suited to client maturity and data availability. - Deliver reporting that explains performance, commercial impact, and next actions. - SQREEM AI Integration & Audience Strategy - Translate AI-driven audience insights into activation strategies using SQREEM. - Build test-and-learn frameworks for audience segmentation and campaign activation. - Ensure AI-led planning is linked to measurable business outcomes. - Evaluate platform outputs and refine targeting strategies. - Client Leadership & Advisory - Act as senior digital advisor to retail and finance clients. - Simplify complex digital and attribution concepts for senior stakeholders. - Present strategic recommendations with commercial clarity and confidence. - Internal Capability Development - Develop digital planning, QA, and reporting frameworks. - Train internal teams across digital strategy and performance media. - Improve agency governance across tracking, tagging, and reporting standards. - Reduce reliance on platform-driven insights by building independent capability. Qualifications - 8–12+ years in digital strategy, performance marketing, or digital analytics roles. - Strong background in agency, consultancy, platform, or advanced client-side environments. - Proven experience across retail and financial services sectors. - Hands-on understanding of SEO, paid media, analytics, and conversion optimisation. - Experience working with complex customer journeys and regulated environments. - Strong exposure to attribution modelling and performance measurement frameworks. Technical & Platform Expertise - Google Ads, Meta Ads, YouTube, programmatic platforms. - GA4, Google Tag Manager, Looker Studio. - SEO tools and technical optimisation principles. - CRM or sales data integration for performance tracking. - CRO, landing page testing, and UX performance analysis. - Understanding of AI-driven audience planning tools (e.g., SQREEM or similar). Key Success Measures - Improved digital maturity across agency teams. - Stronger link between media activity and commercial outcomes. - Higher client confidence in digital strategy and reporting. - Clear, consistent weekly/monthly/quarterly reporting frameworks. - Improved campaign efficiency and reduced wasted media spend. - Reliable tracking, tagging, and attribution governance. - Effective integration of AI-driven audience planning into campaigns. Work Arrangement & Expectations - This is a remote role that will be set up as an independent contractor engagement. - To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work. - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).
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