Secure your enterprise with the autonomous cybersecurity platform. Endpoint. Cloud. Identity. XDR. Now.
Senior Social Media Specialist
Location
United States
Posted
9 days ago
Salary
$92.8K - $128K / year
Seniority
Senior
Job Description
Senior Social Media Specialist
SentinelOne
• Create compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity • Drive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performs • Community engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystem • Experimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagement • Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaigns
Job Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
- 3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainment
- Proven track record as a hands-on content creator: you can shoot, edit, write and publish without waiting on an agency or a production team
- Deep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviors
- Cybersecurity knowledge and experience a plus — but we're just as interested in your ability to translate complex ideas into content people actually want to watch or read
- Exceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent)
- Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications.
- Comfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teams
- Highly organized, self-directed and able to manage multiple workstreams without losing quality or speed
Benefits
- Restricted Stock Units (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Flexible time off
- Paid company holidays and paid sick time
- Gender-neutral parental leave
- Grandparent leave
- Medical, dental, and vision coverage
- 401(k) retirement plan with company match
- Life and disability insurance
- Health and dependent care FSA
- Voluntary benefits (hospital, accident, critical illness)
- Employee Assistance Program (EAP)
- ARAG pre-paid legal
- Nationwide pet insurance
- Cancer Care program
- Global business travel medical insurance
- Home office allowance
- Mobile phone reimbursement
- Wellness coach
- Wellness/gym reimbursement
- Fertility coverage
- Adoption & surrogacy reimbursement
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