• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals. • Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement. • Manage content creation, curation and copywriting for daily posts. • Apply basic design skills through Adobe and/or Canva. • Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. • Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. • Manage any outsourced help with channel management. • Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok. • Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers. • Monitor performance analytics and competitive benchmarking regularly. • Understand the effectiveness of strategy and creative. • Make recommendations for continuous improvement. • Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community. • Brainstorm new, creative approaches to influencer campaigns. • Create impactful influencer campaigns. • Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content. • Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them. • Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals. • Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement. • Manage content creation, curation and copywriting for daily posts. • Apply basic design skills through Adobe and/or Canva. • Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. • Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team. • Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. • Manage any outsourced help with channel management. • Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok. • Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers. • Monitor performance analytics and competitive benchmarking regularly. • Understand the effectiveness of strategy and creative. • Make recommendations for continuous improvement. • Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community. • Brainstorm new, creative approaches to influencer campaigns. • Create impactful influencer campaigns. • Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content. • Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them. • Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals. • Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement. • Manage content creation, curation and copywriting for daily posts. • Apply basic design skills through Adobe and/or Canva. • Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. • Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team. • Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. • Manage any outsourced help with channel management. • Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok. • Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers. • Monitor performance analytics and competitive benchmarking regularly. • Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement. • Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community. • Brainstorm new, creative approaches to influencer campaigns. • Create impactful influencer campaigns. • Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content. • Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them. • Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals. • Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement. • Manage content creation, curation and copywriting for daily posts. • Apply basic design skills through Adobe and/or Canva. • Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. • Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team. • Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. • Manage any outsourced help with channel management. • Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok. • Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers. • Monitor performance analytics and competitive benchmarking regularly. • Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement. • Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community. • Brainstorm new, creative approaches to influencer campaigns. • Create impactful influencer campaigns. • Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content. • Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them. • Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.