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MyFitnessPal

Unlock your healthy and find your happy with MyFitnessPal.

Senior Lead, Growth Marketing

Artificial IntelligenceArtificial IntelligenceFull TimeRemoteSeniorTeam 51-200Since 2005H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

17 days ago

Salary

$135K - $170K / year

Seniority

Senior

Bachelor Degree8 yrs expExperience acceptedEnglish

Job Description

Senior Lead, Growth Marketing

MyFitnessPal

• Own or advise on paid advertising strategy across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels • Develop/execute user acquisition strategies to efficiently scale new customer growth • Improve retention, engagement, and monetization through channel strategy, lifecycle insights, and product-growth collaboration • Support product and channel development by identifying growth experiments, conversion opportunities, and user acquisition improvements • Analyze campaign performance, CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics • Partner with creative, influencer, product, analytics, and executive teams to turn insights into growth initiatives • Provide ongoing strategic guidance to senior leadership on growth strategy, market positioning, competitive dynamics, and operational performance • Build repeatable testing frameworks for paid ads, creative, landing pages, onboarding flows, offers, and retention campaigns • Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution

Job Requirements

  • 8+ years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
  • Proven track record scaling paid advertising spend profitably for a consumer subscription app, mobile app, health/wellness app, fintech app, or similar consumer product
  • Deep hands-on experience with Apple Search Ads
  • Extensive experience with paid social platforms, especially Meta and TikTok
  • Strong understanding of CAC, LTV, ROAS, payback period, retention, conversion rate optimization, and subscription app economics
  • Experience developing creative testing systems and working closely with UGC creators, influencers, editors, or creative strategists
  • Strong analytical skills and comfort working with dashboards, attribution tools, cohort analysis, and performance data
  • Experience working with mobile attribution tools such as AppsFlyer, Adjust, Singular, Branch, or similar

Benefits

  • Healthcare
  • Parental planning
  • Mental health benefits
  • Annual performance bonus
  • 401(k) plan and match
  • Responsible time off
  • Monthly wellness and technology allowances

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