• Own and evolve the design system as a product, including components, patterns, and usage standards. • Build and maintain reusable UI primitives and interaction patterns that scale across teams. • Proactively manage frontend UX-related technical debt, resolving quality gaps and inconsistencies that slow development. • Conduct coded prototyping for complex workflows using synthetic or mock data, especially for data-dense or AI-enabled experiences. • Improve experience quality and consistency across motion, responsive behavior, and mobile contexts. • Partner closely with Design and Product during discovery to validate feasibility and reduce downstream rework. • Act as the interface between design intent and frontend implementation, resolving ambiguity and aligning on constraints. • Contribute production-quality code and collaborate with engineering on system-level frontend decisions.

• Collaborate with cross-functional teams to define and design software architecture solutions, including AI-driven features. • Lead the development and implementation of high-quality software applications and AI workflows. • Provide technical guidance and mentorship to development teams regarding full-stack best practices and AI implementation. • Work with architects to design reliable, scalable, and secure software systems that incorporate machine learning models and LLMs. • Stay up-to-date with industry best practices and emerging AI/ML technologies. • Collaborate with stakeholders to gather requirements and identify opportunities for AI-led automation. • Ensure the software architecture aligns with business goals and objectives. • Troubleshoot and resolve complex technical issues across the full stack.

• Design, develop, and maintain complex web applications using modern frameworks and technologies. • Provide technical guidance and mentorship to junior developers. • Contribute to architectural decisions and technology selection for new projects. • Help develop coding standards and best practices within the team. • Participate in code reviews to ensure quality and consistency, providing constructive feedback to team members. • Collaborate with project managers and other stakeholders to ensure project success. • Identify and propose solutions for technical debt and system improvements. • Optimize web applications for maximum speed and scalability.

- Build and launch landing pages, advertorials, and publisher-style pages across multiple DTC brands. - Rapidly execute experiments and A/B tests to improve conversion rates (CVR) and revenue per visitor (RPV). - Translate rough creative direction into polished, conversion-focused page experiences. - Collaborate closely with paid media teams to align messaging, offers, and funnel strategy. - Implement and QA tracking using GA4, Google Tag Manager, Hotjar, Microsoft Clarity, and other analytics tools. - Optimize page structure, layouts, hooks, and offers based on performance data. - Ensure pages are mobile-optimized, fast-loading, and conversion-focused. - Assist with direct response copywriting for headlines, hooks, advertorials, and funnel messaging. - Continuously iterate on page performance through testing and rapid deployment cycles. - Help create scalable internal processes and systems for faster page launches and experimentation.