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SEO Strategist – French-speaking
Location
Canada
Posted
123 days ago
Salary
$60 - $90 / hour
Seniority
Senior
Job Description
SEO Strategist – French-speaking
SmartBug Media
• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities • Conduct SEO audits of client website performance • Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition • Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations • Build analytics reports on keyword and site rankings, domain performance, backlinks, on-page performance, and organic traffic trends • Diagnose and resolve organic traffic and SEO issues • Set up proper performance tracking on client domains and implement Google Search Console and Google Analytics • Inform client services and web teams of algorithm updates and SEO news • Advise on best practices for domains, subdomains, and site architecture • Provide expertise as needed for complex SEO problems and opportunities • Other responsibilities as assigned.
Job Requirements
- B.A. or B.S. degree required
- Proficiency in French and English
- 5–8 years of progressive SEO experience with a digital marketing agency or in-house team
- Proven track record and hands-on experience developing and implementing SEO strategies for multi-domain and multinational websites
- Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
- Expert experience with SEO platforms and tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Moz, Screaming Frog, and Schema.org
- Familiarity with web development best practices and processes (coding ability is not required)
- Advanced reporting skills and proficiency with Excel/Google Sheets, including pivot tables and advanced functions
- Experience with HubSpot or other marketing automation platforms preferred but not required
- Proven ability to find, analyze, and incorporate market and customer data into SEO strategies
- Experience presenting to clients or executive-level stakeholders preferred
- Excellent writing skills and strong understanding of best practices for SEO-friendly content
- Proficiency with Google Workspace (Google Suite)
- Experience working remotely in similar roles strongly preferred.
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