• Maximize the value of AI-driven products by managing and prioritizing the product backlog • Serve as the voice of the customer, ensuring development teams focus on delivering features aligned with customer needs and business goals • Write user stories and refine the backlog • Collaborate closely with developers and stakeholders • Ensure clarity on product priorities

• Maximize the value of our AI-driven products by managing and prioritizing the product backlog • Serve as the voice of the customer • Write user stories • Collaborate closely with developers and stakeholders

• Drive and shape strategic product initiatives • Lead discovery for high-impact wallet initiatives, turning ambiguous ideas into clear problem statements, user journeys and success criteria • Structure options, trade-offs and recommendations to drive alignment and decision-making • Translate complex inputs into clear product direction and actionable plans • Define solutions and ensure feasibility • Work closely with Engineering and Design to define feasible, scalable solutions • Map dependencies across platform, scheme, banks and rollout constraints • Identify risks early and drive pragmatic mitigation strategies • Drive alignment across ecosystem and leadership • Collaborate with Product, Engineering and member banks to shape product evolution • Build clear business cases and decision-ready narratives for leadership • Turn partner and market inputs into structured product insights and priorities

• Set and communicate a compelling product vision aligned with company objectives • Define and manage an overarching strategic roadmap for our initiative, including key milestones, features, and product enhancements • Own and drive key product growth topics such as onboarding, user activation, engagement and retention within the mobile app • Prioritize features and product improvements based on user behavior, data insights, and business impact, with a strong focus on improving user experience, engagement and conversion • Stay at the forefront of industry trends, competitor analysis, and user feedback through data-driven research to optimize and develop product performance • Continuously report to the Head of Product about the current status of the product development cycle • Collaborate with product managers, developers, designers, and other teams to translate insights into actionable development tasks • Collaborate closely with EPI member banks as key stakeholders, balancing product vision with external constraints and alignment needs • Make trade-offs between technical constraints and product features, ensuring alignment between engineering and product vision • Effectively collaborate with cross-functional teams such as marketing, sales, and customer support • Represent EPI and its interests towards internal and external stakeholders