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We build brands that move fast and scale globally.
Direct Response VSL Editor
Location
Worldwide
Posted
76 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Direct Response VSL Editor
Petra Brands
Role Description Petra Brands is seeking a high-caliber Direct Response VSL Editor specialized in crafting video sales letters that convert. We aren't looking for someone to simply "assemble footage"; we need a visual storyteller who understands the mechanics of persuasion, retention, and consumer psychology. The ideal candidate knows that a VSL is a high-stakes sales asset. You will be responsible for transforming scripts, raw footage, product demos, and testimonials into polished, high-retention videos that drive measurable action. You should have a proven track record of editing long-form sales funnels, advertorial-style videos, or high-converting video ads where every second is engineered to earn the viewer's attention. Core Responsibilities - End-to-End VSL Production: Edit compelling VSLs and video sales assets using scripts, voiceovers, UGC, stock footage, and AI-generated visuals. - Engineered Engagement: Apply visual pattern interrupts, emotional tension, and strategic pacing to maintain high retention rates throughout the sales journey. - Conversion Focus: Integrate visual proof, product demonstrations, and dynamic captioning to reinforce the sales message and build credibility. - Iterative Optimization: Create multiple versions of hooks, intros, and CTAs for A/B testing; adapt edits based on performance data and media buyer feedback. - Collateral Asset Creation: Produce VSL cutdowns, landing page videos, and testimonial compilations to support the broader performance marketing funnel. Qualifications - Direct Response Expertise: Proven experience editing long-form VSLs or performance-driven video funnels. You understand the flow of a sales message (Hook → Agitation → Solution → Proof → Offer → CTA). - Exceptional Editorial Judgment: The ability to explain why a certain cut, b-roll selection, or music choice was made to drive a specific emotional or behavioral response. - Retention Mastery: Sophisticated skills in pacing and visual variety to ensure viewers don't "drop off" during long-form content. - Portfolio of Proof: A robust portfolio featuring actual VSLs or sales videos (please include context on the brand, funnel type, and performance results where possible). Requirements - Background in health, wellness, beauty, pet care, or lifestyle categories. - Strong skills in motion graphics, dynamic subtitling, and AI-assisted editing tools. - You are motivated by results and comfortable working within a base + performance bonus compensation structure.
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Paid Social Video Editor (Contractor)
Thrive MarketThrive Market is a membership ecommerce platform that aims to provide every American family with high-quality, natural products at affordable prices. Potential
ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLEThrive Market's paid social team is looking for a contractor Video Editor and Designer who specializes in direct-response ads. You'll edit video and produce static creative that runs across Meta, TikTok, YouTube, and Snap, working closely with growth strategists to turn briefs and raw footage into ads that convert. This role sits at the intersection of craft and performance: the work is judged by both how it looks and how it performs. RESPONSIBILITIES - Edit video ads for paid social with a direct-response lens: strong hooks, fast pacing, clear CTAs, and platform-native format and style - Design static and motion graphics for Meta, TikTok, Snap, and YouTube using DR best practices - Cut influencer and UGC footage into polished, high-converting ads without stripping authenticity - Build ad variants for creative testing, including iterating on top performers for scale - Write or refine on-screen text, headlines, and scripts optimized for platform and conversion - Translate briefs into creative that reflects audience insights, brand voice, and campaign KPIs - Bring forward ideas for new formats or concepts based on platform trends and what's resonating in performance data QUALIFICATIONS - 3+ years editing paid social video and designing high-performing statics, ideally for a DTC or subscription brand - Proven experience creating ads for Meta, TikTok, YouTube Shorts, and Snap - Portfolio that shows direct-response work, specifically video with strong hooks and statics built to convert - Proficiency in Adobe Premiere and Photoshop (light compositing and retouching included) - Comfortable managing multiple projects and asset versions simultaneously under tight deadlines - Strong grasp of typography, layout, and color as they apply to ad formats PREFERRED - After Effects experience for motion graphics - Ability to write ad copy, short-form scripts, and CTAs without a copywriter in the loop - Familiarity with creative analytics tools like Motion or Triple Whale - Proficiency in Figma for asset handoffs or concepting - Experience working in a test-and-learn creative environment where iteration is the nor CONTRACT DETAILS - This is a contract position. - Length of contract: 3 months - Work Hours: 40 hours a week - Compensation Details: $35 - $40/hour We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process. At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply. Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree! Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment. If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you. Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com. © Thrive Market 2026 All rights reserved.
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Video Creative Lead
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