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B2B Digital Marketing Specialist
Location
United States
Posted
63 days ago
Salary
$60K - $70K / year
Seniority
Mid Level
No structured requirement data.
Job Description
B2B Digital Marketing Specialist
Project Expedition
Role Description Project Expedition is a fast-growing travel and tourism startup connecting travelers with unforgettable tours and experiences around the world. As we continue to expand, we’re looking for a creative, data-driven B2B Digital Marketing Specialist to help us engage travel advisors, drive demand, and fuel company growth. This role sits at the intersection of marketing, sales, and the travel industry. You’ll work closely with our Sales Team to create impactful campaigns, engaging content, and high-performing digital marketing assets that strengthen relationships with travel advisors and partners. If you love storytelling through marketing, designing compelling campaigns, analyzing performance metrics, and working in a fast-moving startup environment, this could be a perfect fit. What You’ll Do - Strategic Digital Marketing: - Identify growth opportunities within the travel industry through market research and analysis - Develop and execute multi-channel B2B marketing campaigns that drive engagement and revenue - Own campaigns from concept to execution, ensuring deadlines and outcomes are met - Content Creation & Campaign Execution: - Create high-quality marketing assets including emails, PDFs, flyers, one-pagers, social content, and training materials - Manage content across email, webinars, social media, and website updates - Ensure all content aligns with brand guidelines and audience needs - Sales & Growth Alignment: - Partner closely with the Sales Team to support advisor engagement and agency growth - Support webinars and marketing initiatives that drive advisor participation and pipeline growth - Identify opportunities to expand reach and strengthen advisor relationships - Performance & Optimization: - Track campaign performance including open rates, click-through rates, and engagement - Optimize campaigns to meet or exceed industry benchmarks - Manage multiple priorities while delivering marketing assets on time - Advisor & Partner Engagement: - Communicate with travel advisors and partners, ensuring timely and professional responses - Monitor market feedback and online chatter to provide insights to the team - Innovation & Efficiency: - Leverage AI tools, marketing platforms, and automation to improve productivity - Collaborate cross-functionally with Sales, Training, and Product teams Qualifications - 3+ years of digital marketing experience, ideally in B2B, SaaS, travel, or agency-facing industries - Strong email marketing and design skills - Experience creating marketing collateral (PDFs, flyers, branded assets) - Video editing experience for short-form marketing or training content - Ability to translate business challenges into multi-channel marketing campaigns - Data-driven mindset with experience analyzing campaign performance metrics - Strong organization skills and ability to manage multiple deadlines - Excellent written and verbal communication skills - Comfortable working independently in a fast-paced startup environment Tools & Experience - Email marketing platforms - Social media tools - Design platforms (Canva, Adobe, etc.) - Analytics and reporting tools - CRM systems - AI tools and marketing automation platform Benefits - Annual company bonus (up to $3,000) - 15 days PTO (increases to 20 days after 2 years) - Company healthcare plan ($9K contribution with two fully covered options) - 401(k) plan - $500 annual work-from-home stipend - $250 annual training budget - TSA PreCheck reimbursement - $750 annual tour credits to experience our products - Employee discounts on thousands of tours and activities worldwide Additional Information - This is a remote U.S. position (not open to candidates residing in California or New York) - While remote, this role is not suitable for digital nomads - Employees must be based in the U.S., with limited ability to work temporarily from other locations Pay Range USD $60,000.00 - USD $70,000.00 /Yr.
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