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GoodPower

Working globally to unlock the enormous economic potential of the energy transition.

Digital Advertising Associate

GeneralGeneralFull TimeRemoteMid LevelTeam 11-50Since 2008H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

53 days ago

Salary

$70K - $80K / year

Seniority

Mid Level

Bachelor Degree3 yrs expEnglish

Job Description

Digital Advertising Associate

GoodPower

• Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media) • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics • Manage audiences, targeting, creative assets, and tracking systems to optimize performance • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead • Leverage retargeting and segmentation to increase retention and campaign effectiveness • Implement new tracking and reporting methods to enhance performance insights • Partner with program and campaign teams to align advertising with organizational priorities • Support the development team with funder collateral • Monitor and analyze KPIs; provide actionable recommendations for optimization • Research and test innovative strategies to expand reach, engagement, and efficiency

Job Requirements

  • 3 plus years of experience in the digital marketing or digital organizing field
  • Strong analytical skills
  • Strong Excel or Google Sheets skills
  • Self-starter with strong organizational skills and creativity
  • Familiarity with digital tools (e.g. GSuite, Slack, Canva, Jira)
  • Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads (desired)
  • Experience with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms (desired)
  • Copywriting experience (desired)
  • Graphic design experience (desired)

Benefits

  • 95% employer-paid medical, dental, and vision insurance
  • HSA and FSA plans
  • 403b retirement savings plan with matching company contributions
  • Paid vacation
  • Sick leave
  • Floating holidays
  • Volunteer days
  • 13 paid holidays
  • Monthly internet and wellness stipend
  • Paid parental leave
  • Sabbatical program

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