Working globally to unlock the enormous economic potential of the energy transition.
Digital Advertising Associate
Location
United States
Posted
53 days ago
Salary
$70K - $80K / year
Seniority
Mid Level
Job Description
Digital Advertising Associate
GoodPower
• Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media) • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics • Manage audiences, targeting, creative assets, and tracking systems to optimize performance • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead • Leverage retargeting and segmentation to increase retention and campaign effectiveness • Implement new tracking and reporting methods to enhance performance insights • Partner with program and campaign teams to align advertising with organizational priorities • Support the development team with funder collateral • Monitor and analyze KPIs; provide actionable recommendations for optimization • Research and test innovative strategies to expand reach, engagement, and efficiency
Job Requirements
- 3 plus years of experience in the digital marketing or digital organizing field
- Strong analytical skills
- Strong Excel or Google Sheets skills
- Self-starter with strong organizational skills and creativity
- Familiarity with digital tools (e.g. GSuite, Slack, Canva, Jira)
- Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads (desired)
- Experience with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms (desired)
- Copywriting experience (desired)
- Graphic design experience (desired)
Benefits
- 95% employer-paid medical, dental, and vision insurance
- HSA and FSA plans
- 403b retirement savings plan with matching company contributions
- Paid vacation
- Sick leave
- Floating holidays
- Volunteer days
- 13 paid holidays
- Monthly internet and wellness stipend
- Paid parental leave
- Sabbatical program
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