• Plan, execute, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, display networks, and other paid channels. • Own campaign strategy for assigned SLED verticals, aligning messaging and targeting ICPs, buyer personas, and stages of the funnel. • Collaborate cross-functionally with product marketing, creative, content, and marketing ops to ensure campaigns are on-brand, well-segmented, and fully optimized for lead capture and conversion. • Leverage Salesforce and marketing automation platforms to track campaign performance, pipeline contribution, and ROI. • Manage budgets and forecasts, ensuring efficient spending across channels and continuous improvement of cost per lead and cost per opportunity. • Experiment with new platforms and tactics (e.g., intent data, ABM platforms, syndication, social) to reach and convert high-value audiences. • Partner with sales and BDR teams to ensure strong lead follow-up, closed-loop reporting, and alignment on lead quality.

• Lead as the day-to-day subject matter expert (SME) for clients • Provide strategic recommendations, analysis, and reporting • Target customers and create compelling ads with the creative team • Execute paid digital media campaigns on networks like Google, Bing, etc. • Assist in developing media strategy and building paid media plans • Leverage data dashboards for reporting campaign performance to clients • Analyze performance data and provide synthesis and action plans • Continuously measure and optimize campaign performance • Communicate with clients on all elements of the campaign • Prepare reports and present results to clients and management • Maintain knowledge of best practices in advertising networks • Develop marketing strategies using a data-driven approach • Build effective relationships with clients • Gather data on consumer, competitor, and market conditions

• Translate business strategy into revenue-generating campaigns: Turn GTM priorities, product launches, and revenue targets into integrated, multi-channel campaigns • Own the campaign operating model: coordinate campaign tactics, timelines, and stakeholders including Product Marketing, Demand Gen, Sales, Client Operations, and Marketing Ops • Monitor and optimize campaign efficacy: Partner with Demand Generation, Product Marketing, and Marketing Ops to drive clarity around audiences, messaging, campaign optimization, and success metrics • Own Wrapbook’s webinar program: Run Wrapbook webinars from concept to completion, including execution, logistics, and live event management

• Own the planning and execution of integrated demand gen campaigns across assigned client accounts • Build multi-touch campaign plans that connect messaging, content, targeting, and conversion mechanics into a cohesive program • Bring a test-and-learn mindset to campaign execution • Lead campaign strategy across key demand channels including email, landing pages, paid media, LinkedIn organic, webinars/events • Track campaign performance end-to-end, from traffic and conversion rates to lead quality, pipeline influence, and ROI