Karsh Hagan + Madden

KH + Madden is an independent marketing agency formed through the strategic partnership of Karsh Hagan and Madden Media. By blending bold creative storytelling with high-performing media, PR, GEO, and data-driven strategy, the agency helps ambitious brands close the gap between how they are seen and how they are felt-building genuine connections through moments that move people, brands, and places forward.

Senior Associate Director, Public Relations

Location

United States

Posted

46 days ago

Salary

$95K - $110K / year

Seniority

Lead

No structured requirement data.

Job Description

Senior Associate Director, Public Relations

Karsh Hagan + Madden

Role Description The Senior Associate Director (SAD), Public Relations is a pivotal leadership role responsible for the strategic health and growth of our regional accounts. Reporting directly to the President of Allied Services, you will act as a bridge between high-level agency strategy and regional execution. This is a "player-coach" role designed for a professional who can lead a team to media success while simultaneously driving the business forward through RFP leadership, client retention, and new business development. Key Responsibilities: The "Nitty-Gritty" - Growth & New Business Leadership - RFP Excellence: Lead the PR strategy for New Business pitches and RFPs, crafting compelling narratives that showcase KH + Madden's unique value proposition. - Regional Business Development: Identify opportunities for account expansion and new partnerships within your assigned region. - Client Retention & Success: Serve as the senior lead for client relationships, ensuring long-term satisfaction and "moving the needle" on their specific KPIs. - Strategic Earned Media - Regional Strategy: Architect magnetic PR strategies that turn travel stories into headlines, stirring up curiosity across media channels. - High-Level Media Relations: Build and nurture relationships with top-tier journalists and influencers; you are the go-to contact for the region's most critical media moments. - Crisis Communications: Oversee crisis efforts with grace, acting as the calm voice who flips challenges into trust-building moments. - Team Management & Operations - Staff Mentorship: Mentor and inspire the PR team, setting a high bar for creativity, accountability, and professional excellence. - Collaborative Oversight: Work closely with Creative, Media, and Strategy teams to ensure regional campaigns are integrated and unified. - Performance Tracking: Measure and report on PR success using data that matters, helping KH + Madden demonstrate true ROI to our partners. - Innovation & Presence - Buzzworthy Activations: Ideate media missions and stunts that turn destinations into "must-cover" stories. - Trend Awareness: Keep a finger on the pulse of industry trends and cultural moments to ensure KH + Madden's PR machine stays ahead of the curve. Qualifications - Confident representative of KH + Madden in the destination marketing industry. - Agile thinker who empowers the team to deliver their best work. - Excited to travel approximately 30% of the time. Requirements - Ability to lead a pitch for a multi-million dollar contract. - Experience in crafting compelling narratives for PR strategies. - Strong relationships with top-tier journalists and influencers. - Proven track record in client retention and business development. Benefits - Strategic Influence: A direct line to agency leadership and the ability to shape regional PR strategy. - A Supportive Culture: A workplace that values intelligence, authenticity, and a willingness to learn. - Growth Opportunities: Training and challenges designed to expand your leadership and business development skillset. The Interview Process - Round 1: A conversation with our Recruiter to get to know your background and experience. - Round 2: An interview with our VP focused on your leadership approach and alignment with the team and region. - Round 3: A conversation with our Associate Director of PR and President of Allied Services to explore your experience and overall fit within the organization. Heads up: At this time, we do not offer Visa sponsorship or relocation services. KHM is an Equal Opportunity Employer. #LI-REMOTE

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