• Qualify inbound and outbound leads to ensure they meet established criteria before routing them to sales representatives • Maintain accurate, detailed, and up to date records of all lead interactions in the CRM system • Conduct timely outreach to new leads, ensuring prompt follow up and a professional first impression • Schedule discovery calls, product demonstrations, or meetings between prospects and the Sales team • Nurture leads not yet ready to engage in a sales conversation, building rapport and developing long-term interest • Partner closely with Sales to ensure qualified leads progress effectively into opportunities • Collaborate with Marketing to share insights on lead quality and campaign performance

• Lead the strategy, performance, and development of the Sales Development Representative (SDR) team • Optimize lead qualification processes, improve conversion rates, and ensure alignment between Marketing and Sales • Drive operational excellence and ensure transparency and accountability throughout the lead lifecycle • Foster a culture of accountability, collaboration, and continuous learning

• Qualify inbound and outbound leads to ensure they meet established criteria. • Gather essential information regarding the lead’s needs, budget, timeline, and decision-making structure. • Maintain accurate records of all lead interactions and activities in the CRM system. • Conduct timely outreach to new leads, ensuring prompt follow up. • Schedule discovery calls, product demonstrations, or meetings between prospects and the Sales team. • Partner closely with Sales to ensure qualified leads progress effectively into opportunities.

• Qualify inbound and outbound leads to ensure they meet established criteria before routing them to the appropriate sales representative. • Conduct timely outreach to new leads, ensuring prompt follow up and a professional first impression. • Partner closely with Sales to ensure qualified leads progress effectively into opportunities, supporting movement to proposal stages.