Best Egg logo
Best Egg

A consumer FinTech startup, Best Egg provides personalized financial solutions to people who have little to no savings. A division of Marlette Funding, a consumer financing technol

Senior Manager, Direct Mail Analytics

Location

United States

Posted

46 days ago

Salary

$120K - $140K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglishPythonSQL

Job Description

Senior Manager, Direct Mail Analytics

Best Egg

• Lead direct mail analytics strategy across the full campaign lifecycle, including audience selection, segmentation, offer strategy, response performance, approval performance, and downstream conversion. • Analyze key channel metrics, including mail volume, deliverability, response rate, application rate, approval rate, booking rate, cost per booked loan, return on investment, and credit performance. • Develop and enhance frameworks to identify performance gaps and opportunities across prospecting, prescreen strategy, creative, timing, and offer design. • Design, prioritize, and evaluate direct mail tests with clear measurement plans and actionable recommendations. • Experience with response modeling, segmentation, propensity modeling, or offer optimization. • Strong sense of ownership and urgency to rapidly assess, analyze and recommend solutions any direct mail performance related issues • Build scalable data products, dashboards, and performance monitoring solutions in Snowflake and related business intelligence environments. • Use Python to automate analytics workflows, conduct deep-dive analyses, build predictive models, and improve experimentation speed. • Apply AI automation tools and methods to streamline recurring analysis, insight generation, data quality monitoring, documentation, and reporting. • Partner with Credit Risk and Marketing teams to balance volume growth, customer quality, unit economics, and underwriting constraints.

Job Requirements

  • Bachelor’s degree in Statistics, Economics, Mathematics, Engineering, Computer Science, or a related quantitative field. Master’s degree preferred.
  • Minimum of 7+ years of experience in analytics, marketing analytics, credit analytics, or strategy within consumer lending.
  • Meaningful direct experience with direct mail analytics, including campaign performance measurement and test design.
  • Strong preference for experience in personal loans, unsecured lending, or related consumer credit products.
  • Advanced proficiency in Python for analytics, modeling, and workflow automation.
  • Strong experience working in Snowflake and SQL-based analytical environments.
  • Demonstrated experience using AI automation tools to improve analytical productivity, process efficiency, or reporting quality.
  • Ability to translate complex analytical results into clear business recommendations
  • Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical
  • Strong organizational skills with the ability to manage multiple complex projects simultaneously
  • Ability to work with third party vendors including credit bureaus and campaign processing companies

Benefits

  • Pre-tax and post-tax retirement savings plans with a competitive company matching program
  • Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays
  • Multiple health care plans to choose from, including dental and vision options
  • Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
  • Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
  • Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!

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