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Lifecycle Campaign Manager, Commercial

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 10,001+Since 1930H1B No SponsorCompany SiteLinkedIn

Location

Tennessee

Posted

58 days ago

Salary

$94.1K - $115.2K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Lifecycle Campaign Manager, Commercial

Rentokil Pest Control North America

• Develop and execute a comprehensive customer lifecycle strategy aimed at maximizing customer lifetime value • Oversee all aspects of lifecycle marketing, from journey mapping and deployment to reporting and optimization • Utilize personalized, 1:1 communication strategies to drive retention and business growth across defined customer roadmaps • Monitor engagement signals and deploy intervention strategies for at-risk accounts • Act as a strategic partner to MarTech teams to ensure seamless execution within Salesforce and Hubspot • Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels • Develop logic for tailored communications based on industry verticals, service types, and user personas • Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates • Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets • Translate complex campaign results into actionable business insights for leadership presentations

Job Requirements

  • Bachelor’s degree in Business, Marketing, or a related field or equivalent years of experience
  • 5 or more years of experience in CRM, Lifecycle, or Retention Marketing is required
  • Strong understanding of Salesforce and Marketing Automation platforms (SFMC/Hubspot)
  • Proven ability to evaluate consumer data to drive measurable business gains
  • Experience with Google Analytics, Workfront, and Microsoft Office preferred
  • No sponsorship or OPT available.

Benefits

  • Start Day 1 for Full-Time Colleagues - No Waiting Period!
  • Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
  • 401(k) retirement plan with company-matching contributions
  • Vacation days & sick days
  • Company-paid holidays & floating holidays
  • Tuition Reimbursement benefits (for FT Colleagues)
  • Professional and Personal Growth
  • Training and development programs available
  • A company mindset that prioritizes health, safety, and flexibility

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