• Develop and implement strategic sales plans and forecasts to achieve corporate objectives: This would involve analyzing market trends, identifying new business opportunities, and developing sales strategies to drive growth and managing sales operating budgets to ensure that the sales team operates within budgetary constraints. • Establish and manage strategic relationships with key industrial customers and partners to drive sales growth. • Create selling opportunities by understanding pain points of customers, and how our products can help. • Work with our Marketing and Innovation teams to develop opportunities for engagement with clients, ensuring budgets and targets are met • Oversee, develop, and execute sales of our full product line in territory • Dedicated time in the field working with & training distributor reps, end users & manufacturing customers as needed • Negotiate and implement sales and marketing programs with customers • Prepare regular sales reports showing volume, potential sales and areas of proposed growth: This would involve analyzing sales data and preparing reports to provide insights into sales performance and identify areas for growth. • Utilize CRM system to keep accurate records of potential customers & track follow up on all potential new leads and manage pipeline • Continuous planning and forecasting of inventory movement • Account analysis and management of territory expenses • Regular reporting on sales activities and opportunities to VP of Sales • Support and encourage a positive team approach with fellow sales reps and internal support staff

• Provide coaching, development, and performance support to Sales Representatives throughout the region. • Partner closely with Foot and Ankle Distributor Partners to align on commercial priorities, territory execution, and performance expectations. • Conduct regular ride-alongs, field visits, and business reviews with reps and DPs to ensure consistent performance and alignment. • Drive disciplined funnel management, including opportunity tracking, pipeline health, and forecasting accuracy. • Support reps and DPs in strategic account planning, target identification, and territory development. • Oversee regional product and instrument inventory to ensure optimal availability and utilization through loaner usage and proper consignment placements. • Troubleshoot inventory issues, coordinate with operations, and monitor consignment, trunk stock, and field usage patterns. • Coordinate cadaver labs, journal clubs, in-services, and surgeon education programs. • Serve as a primary field resource for troubleshooting operational, product, or customer challenges. • Identify opportunities for new account contracts, pricing agreements, and local commercial partnerships. • Communicate regional needs and field feedback to the AVP and Area cross-functional stakeholders.

• Directs and oversees regional sales activities to meet or exceed regional sales goals and objectives • Leads operational efforts through subordinates to ensure effective achievement of goals • Directly controls the broad activities of Sales Managers through the implementation of company-wide policies • Evaluates markets and customers to identify and develop opportunities that will increase sales • Develops and implements a Regional Business Plan to maximize sales goals • Cultivates high level customer relationships to promote the company’s position within the industry • Communicates business climate and industry trends to senior management • Develops strategies for direct departments and contributes to divisional strategies

• Oversee the growth and success of a geographic sales territory • Provide all necessary technical, product, and sales support to current and new customers in the territory • Prospect • Provide training to customers • Be a resource for plants’ engineering team • Identify and propose sealing solutions • Document the cost impact of work/solutions for the plants • Manage the contract Salesforce utilization • Maintain a favorable working relationship with all company employees • Project a favorable image of the company to promote, foster, and enhance public recognition of the company and its products and services