Job Closed
This listing is no longer active.
Delivering results-focused, expert-driven hosting solutions since day one.
Head of Demand Generation
Location
Michigan
Posted
53 days ago
Salary
$150K - $175K / year
Seniority
Lead
Job Description
Head of Demand Generation
Liquid Web
• Reporting directly to the Director of Growth Marketing, the Head of Demand Generation is the pipeline engine of the Nexcess growth marketing team. • While the Director sets the overarching GTM strategy and revenue targets, you own the full demand generation motion — the GTM playbooks, the account-based programs, the BDR targeting strategy, and the $1M+ marketing-generated pipeline number. • You will lead a team of three — a Growth Media Strategist, an Events Manager, and a Growth Coordinator — and work in close partnership with Strategic Partnerships, Lifecycle, Content Experience, and Web Experience to ensure every channel and program is coordinated around a shared target account list, not operating as an isolated campaign. • You are the person who translates the Director's strategy into executable plays, holds the BDR team to a shared definition of pipeline, and makes the kill-or-scale call on every program within a defined window.
Job Requirements
- You have successfully held previous roles in (any of): Demand Generation Leadership
- You have owned a marketing-generated pipeline target — not a lead volume goal — and hit it by building programs, not by running campaigns
- Account-Based Marketing: You have built named account lists, designed multi-channel ABM programs, and measured success at the account level rather than the lead level
- GTM Strategy: You have written GTM playbooks that execution teams actually used — with ICP segmentation, channel logic, messaging frameworks, and sales enablement assets built in
- Sales Enablement Ownership: You have designed the BDR targeting strategy and sequence logic, not just handed off a list and hoped for the best
- Intent Data Proficiency: Proven experience using 6sense, Bombora, or equivalent intent platforms to prioritize accounts, design escalation triggers, and measure the dark funnel lift of marketing programs
- Pipeline Accountability: Has been held to a marketing-generated pipeline number before — understands the difference between pipeline sourced, pipeline influenced, and pipeline at risk, and can defend each figure to a CFO
- Systems Thinking: Can design the logic of a GTM play — the if/then trigger architecture, the signal threshold, the escalation path, the attribution model — without needing a technical team to translate it
- People Leadership: Has managed a team of 2–4 ICs in a marketing function, with direct accountability for their output quality and professional development.
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
Performance Marketing Manager
Lecram MarketingPerformance basierte Social Media Ads + individuelle Multi Step Funnels für mehr kaufbereite Neukunden.📈
• Creative Strategy: Du schreibst Skripte und entwickelst gemeinsam mit deinen betreuten Kunden Ideen für Inhalte der Werbeanzeigen und Reels. • Performance-Marketing: Du erstellst und verwaltest die Kampagnen unserer Kunden auf Meta. • Kundensupport: Du bist Hauptansprechpartner für aktive Kunden und beantwortest Ihre Fragen oder löst Engpässe über den gemeinsamen Slack-Channel. • Status-Calls: Du führst regelmäßige Zoom-Calls mit deinen Kunden und ihr löst dort gemeinsam die Probleme, die auf dem Weg aufkommen. • Admin Tasks: Du pflegst unteranderem unser Projektmanagementsystem (ClickUp), damit alle immer den perfekten Überblick über unsere Kunden und die aktuellen ToDos haben.
Role Description Deine Aufgaben sind: - Creative Strategy: Du schreibst Skripte und entwickelst gemeinsam mit deinen betreuten Kunden Ideen für Inhalte der Werbeanzeigen und Reels. - Performance-Marketing: Du erstellst und verwaltest die Kampagnen unserer Kunden auf Meta. - Kundensupport: Du bist Hauptansprechpartner für aktive Kunden und beantwortest Ihre Fragen oder löst Engpässe über den gemeinsamen Slack-Channel. - Status-Calls: Du führst regelmäßige Zoom-Calls mit deinen Kunden und ihr löst dort gemeinsam die Probleme, die auf dem Weg aufkommen. - Admin Tasks: Du pflegst unter anderem unser Projektmanagementsystem (ClickUp), damit alle immer den perfekten Überblick über unsere Kunden und die aktuellen ToDos haben. Qualifications - Wichtiger als deine Skills sind die grundlegenden Eigenschaften und dein Wille, etwas zu erreichen! - Fundierte Kenntnisse in Meta Ads - Gut im Umgang mit Kunden und ihre Probleme/Wünsche verstehen - Analytische Fähigkeiten zur Dateninterpretation - "Coachable" (du bist fähig dir neue Dinge beibringen zu lassen und hältst Kritik aus) - Drive & Arbeitsmoral (den Hunger etwas erreichen zu wollen) - Proaktivität - Zuverlässigkeit - Hohe Standards Benefits - 🌍 100% Remote & High Performance: Du kannst arbeiten, von wo du willst und musst nur für 3 Dinge sorgen: Internet, Zeitzone und Ergebnisse. - 💰 Basis + geiles Provisions-Modell: Du erhältst ein gutes Fixgehalt und eine Provision (für jeden betreuten Kunden und eine prozentuale Beteiligung an jeder Vertragsverlängerung). - 🎓 Krasses Insiderwissen & 1:1 Ausbildung: Du hast direkten Kontakt zum Founder. Du wirst 1:1 ausgebildet und bekommst unser gesamtes Wissen zur Verfügung gestellt. Unsere Bildungs- und Trainingsmaterialien die wir dir zur Verfügung haben einen sechsstelligen Wert. - 📈 Enormes Wachstum: Du erlebst die Wachstumsphase von Anfang an mit und wirst einen großen Teil dazu beitragen. Die Fähigkeiten und Erfahrungen, die du während dieser Zeit erlangst, sind sehr wertvoll. - 🏆 Validiertes Produkt & Prozess: Mit unserer validierten Social-Media-Dienstleistung betreuen wir bereits zahlreiche begeisterte Kunden & geben dir unsere ausgefeilten Prozesse mit an die Hand, damit du nicht von 0 starten musst.
Video und Creative Designer – Paid Social
Stronger GmbHYour Partner for E-Com growth through paid social.
• Du erstellst Creatives (Static, Video und Animationen) für Social Advertising Kampagnen auf Facebook, Instagram und TikTok, die die Performance unserer Kampagnen maßgeblich beeinflussen • Du konzipierst, zusammen mit unserem Strategy Team, Creative Konzepte, die sich von der Masse abheben und setzt diese eigenverantwortlich um • Du bleibst stetig auf der Suche nach aktuellen Trends und bringst eigene, kreative Ideen mit ein
* Fraud and Phishing Warning * If you are reading this away from the WeVote site, please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you! ⚠️ This is a 100% unpaid volunteer position. There is no salary, stipend, benefits, or promise of future paid employment. About WeVote WeVote is a nonpartisan, volunteer-powered nonprofit using technology to help voters make informed decisions and participate in democracy more easily. We are a Fast Forward nonprofit technology grantee and a fully remote organization made up of 120+ volunteers across the U.S. We build open-source tools used by millions of voters, and we do it with a distributed team of people who care deeply about impact, collaboration, and sustainable volunteering. About This Volunteer Role WeVote has an open volunteer position for a Google Analytics Specialist (volunteer), for 3+ hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network. About Us WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X. Main Functional Role: This role requires 1-2 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey. Key Interactions: - Collaborate with marketing, product management, and development teams. - Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics. Main Responsibilities: - Implement and manage Google Analytics tracking across various digital platforms. - Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization. - Create custom reports and dashboards to monitor key performance indicators (KPIs). - Conduct A/B testing and conversion rate optimization (CRO) to improve website performance. - Provide actionable recommendations based on data analysis to inform marketing strategies and product development. - Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues. Technical/Experience Requirements: - Bachelor's degree in Marketing, Data Science, Computer Science, or a related field. - 1-2 years of experience with Google Analytics, including implementation, management, and analysis. - Proficiency in Google Tag Manager for managing tracking codes and tags. - Experience with data visualization tools such as Looker, Tableau, or similar. - Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling. - Google Analytics certification is preferred - Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus. - Excellent analytical and problem-solving skills with a keen attention to detail. - Strong communication skills to present insights and recommendations to non-technical stakeholders. Mindset and Character: - Analytical thinker with a data-driven approach to decision-making. - Proactive and self-motivated with a strong sense of ownership and accountability. - Ability to work collaboratively in a team environment. - Detail-oriented with a commitment to maintaining data integrity and accuracy. - A willingness to work with and support other volunteers. - 3+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT How to apply: Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.
