Own and evolve the organic social media strategy, ensuring brand alignment and effective content execution. Collaborate with teams to integrate organic and paid efforts while managing community engagement and performance tracking.

Title: Principal, Paid Media (Boston) Location: Boston Job Description: Hybrid (3 days in-office) Rival is a marketing consultancy for challengers—and we’re looking for a Principal to join our Boston team. This isn’t a role for someone who wants to do “business as usual.” Our clients come to us because they need breakthrough marketing strategies that cut through complexity, beat incumbents, and create disproportionate impact. As a Principal, you’ll lead consulting engagements that combine exceptional media, data and technology capabilities with creative challenger thinking—helping brands unlock growth with premium, high-impact solutions. What You’ll Do - US Regional Leadership & Growth: Lead, scale, and manage the US media team. Take ownership of regional performance, resource allocation, cross-functional team orchestration, and the professional development of senior staff. - Executive Client Partnership: Serve as the senior strategic advisor to C-suite clients. Guide high-level, multi-million dollar media investment strategies, ensuring all campaigns align with enterprise-wide business objectives and drive measurable revenue growth. - Integrated Delivery & Creative Strategy: Champion a unified approach across media, strategy, and creative disciplines to ensure seamless, cross-channel campaign execution. Partner with creative and brand leaders to establish robust learning agendas, drive rapid, data-informed creative testing, and ensure all media activations are anchored in a cohesive communications architecture that elevates both brand positioning and performance outcomes. - Enterprise Data & Measurement Vision: Champion the adoption of advanced, privacy-first measurement frameworks (e.g., MMM, enterprise MTA, and complex incrementality testing) across the client portfolio, translating sophisticated data into board-level business narratives. - AI Transformation & Innovation: Direct the strategic rollout of AI and automation initiatives across the region. Focus on transforming the agency's operating model to improve margins, unlock novel, proprietary service capabilities, and establish the agency as an industry leader in AI-driven media solutions. Why Rival, Why Now - A consultancy built differently. We’re four years in, growing fast, and proving there’s a premium alternative to the bloated incumbents. - Global perspective. Work with ambitious clients across North America, Europe, Africa, the Middle East, and Asia. - Small team, big impact. With boutique sizing, every project is high visibility and high impact—no hiding in the back row. - Direct influence. Work alongside Rival’s founders, shaping the consultancy’s future as much as our clients’. Who Thrives Here We don’t hire CVs, we hire people who think and act like challengers. - You’ve run significant portfolios of business in a consultancy or agency, delivering premium marketing strategies. - You bring both expertise and opinion across paid media planning, buying, analytics, or data - You’re highly organized and deliver excellence without compromise. - You think like an entrepreneur—curious, bold, and unafraid to get stuck in. Extra points if… - You’ve helped scale a start-up, agency, or consultancy. - You’ve lived the battle of challengers vs. incumbents. Premium Compensation, Real Upside We believe in rewarding excellence with premium upside, not average paychecks. - Base Salary: Competitive within consultancy/agency benchmarks. - Profit Share: Twice-yearly distributions (eligibility after 90 days), tied to performance. - Employee Liquidity Plan (“shadow stock”): Share in Rival’s long-term success—without the friction of traditional options (eligibility after 1 year) At Rival, our approach to compensation is mid-market base, top-market upside — we invest in our people and ensure everyone shares in the success we build together. - Health & Dental Insurance – 50% employer-covered - 401(k) Match – up to 4% of pay - 21 Days Paid Vacation + public holidays - Profit Share – paid twice yearly - Employee Liquidity Plan (ELP) – shadow stock with real upside - Paid Family & Medical Leave (MA employees) - Office-first, flexible work model (3 days in office) - All the tech + tools to do your best work, wherever you are - Quarterly Team Weeks & global collaboration - All-expenses-paid Rival Retreats - Year-round “surprise & delight” experiences About Rival Rival is a marketing consultancy built for challengers. Incumbent best practices deliver average results—we don’t do average. We apply challenger brand thinking to help CMOs achieve outsized impact with smarter, leaner, bolder marketing strategies. Our Hiring Philosophy We’re building a consultancy that’s both premium and progressive—a home for the world’s best marketing talent and a model for diversity in our industry. Our commitments: - Clarity and fairness in every process - Respect for candidates’ time (including paid tasks) - Speed and transparency in communication - Feedback opportunities throughout - You’ll speak to a range of people in different roles, to give you a flavour of what it’s like here Diversity, Equity & Inclusion We know diverse perspectives drive better strategies. Rival is committed to building a consultancy where individuality fuels innovation. Authenticity isn’t an initiative—it’s a requirement.

• Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts) • Develop platform-specific content strategies • Write compelling captions, hooks, scripts, and storytelling content • Design or collaborate with designers on carousels, graphics, and visual posts • Maintain consistent tone of voice and brand identity • Stay ahead of social trends and adapt them creatively • Optimise content for each platform’s algorithm • Respond to comments and DMs in line with brand voice • Encourage engagement through strong calls-to-action • Build and nurture online communities • Establish brand authority and personality • Identify opportunities for collaboration, partnerships, or growth • Plan and launch paid campaigns aligned to client business objectives • Define audience targeting, budgets, and bidding strategies • Build structured conversion funnels (awareness → consideration → conversion) • Manage campaigns across: Meta (Facebook & Instagram Ads), TikTok Ads, LinkedIn Ads, YouTube Ads, X Ads • Monitor KPIs daily (CPC, CPA, CTR, ROAS) • Conduct A/B testing (creative, copy, audience, placements) • Scale high-performing campaigns • Reduce wasted ad spend • Continuously improve conversion rates • Track conversion events, pixels, and attribution • Analyse campaign and organic performance • Build weekly and monthly performance reports • Translate data into clear insights and strategic recommendations • Forecast performance and expected returns • Identify revenue growth opportunities for clients and the agency • Work closely with Creative Director & Design team to elevate content quality • Collaborate with account managers on client strategy • Align with client sales teams on lead quality • Provide strategic recommendations proactively

About Teamified Teamified works with top enterprises and digital native businesses in Australia helping them build their remote teams in India, Philippines and Sri Lanka. We pride ourselves with hiring great teams to work on exciting game changing technology. Teamified currently has 200+ engineers, testers, product managers etc. working across 20+ partners. We focus on uplifting the way organisations build and manage their remote teams through great working relationships, trust, integrity, culture and hiring processes. Additional to this we are building our own technology product offerings. We strive to deliver the best outcomes for our customers, our partners and our people. About Our Client Our client is a creative studio where anything is possible. Beyond identity, brand and communications, they focus on uncovering what makes each business unique and bringing the strongest ideas forward. They pride themselves on close collaboration, working to deeply understand their clients’ business, market and audience, and how these elements intersect. Known for craft and insight, they operate as more than a traditional agency, challenging and inspiring their clients to achieve meaningful outcomes. Their experienced team spans marketing strategy, research and insights, brand strategy, design, advertising communications, social media strategy, community management, digital technology, website and UX, data analysis and targeted marketing. For our client, creativity is only successful when it delivers commercial results, and they are committed to achieving outcomes that ensure their clients never have to settle for less. About the Role The Paid Social & Content Performance Specialist is responsible for driving both brand growth and measurable commercial results across our clients’ social media channels. This hybrid role blends creative content execution with paid media strategy and performance optimisation. You will manage the full social ecosystem — from developing and producing engaging organic content to planning, launching, and scaling paid campaigns that generate leads, sales, and strong return on ad spend. The objective is to ensure our clients’ social presence is not only compelling and on-brand, but strategically built to convert, grow, and deliver tangible business outcomes. KEY RESPONSIBILITIES: 1. Organic Content Strategy & Creation • Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)  • Develop platform-specific content strategies  • Write compelling captions, hooks, scripts, and storytelling content  • Design or collaborate with designers on carousels, graphics, and visual posts  • Maintain consistent tone of voice and brand identity  • Stay ahead of social trends and adapt them creatively  • Optimise content for each platform’s algorithm Platforms managed may include:  Instagram  TikTok  YouTube  LinkedIn  X 2. Community & Brand Growth • Respond to comments and DMs in line with brand voice  • Encourage engagement through strong calls-to-action  • Build and nurture online communities  • Establish brand authority and personality  • Identify opportunities for collaboration, partnerships, or growth 3. Paid Social Strategy & Execution • Plan and launch paid campaigns aligned to client business objectives  • Define audience targeting, budgets, and bidding strategies  • Build structured conversion funnels (awareness → consideration → conversion)  • Manage campaigns across: Meta (Facebook & Instagram Ads) TikTok Ads LinkedIn Ads YouTube Ads X Ads 4. Performance Optimisation & Testing • Monitor KPIs daily (CPC, CPA, CTR, ROAS)  • Conduct A/B testing (creative, copy, audience, placements)  • Scale high-performing campaigns  • Reduce wasted ad spend  • Continuously improve conversion rates 5. Data, Reporting & Insights • Track conversion events, pixels, and attribution  • Analyse campaign and organic performance  • Build weekly and monthly performance reports  • Translate data into clear insights and strategic recommendations  • Forecast performance and expected returns  • Identify revenue growth opportunities for clients and the agency 6. Cross-Team Collaboration • Work closely with Creative Director & Design team to elevate content quality  • Collaborate with account managers on client strategy  • Align with client sales teams on lead quality  • Provide strategic recommendations proactively